STRATEGI PENGEMBANGAN USAHATANI KANGKUNG ORGANIK DI KELOMPOK TANI TAPIN PAKU DESA BAUMATA UTARA KECAMATAN TAEBENU KABUPATEN KUPANG

Abstract

This research was conducted at the Tapin Paku Farmer Group in the Village of North Baumata. The purpose of this research is to determine the Internal and External factors that influence the development of organic kale farming, and to find out the right development strategy in organic kale farming. Data collection was carried out in July 2019. Data collection methods used were interview, observation and literature study methods while the types and sources of data used were primary data and secondary data. Analysis of the data used in this research is the Internal Factors Analysis Summary (IFAS) and the External Factors Analysis Summary (EFAS) and SWOT analysis. The results of this study indicate that the internal factors of strength in the development of organic kale farming are : the availability of adequate organic fertilizer, while the weaknesses are : products not yet certified organic and organic labels. External factors opportunities Organic kale has the opportunity to be marketed online while the threat are the sale of more and more organic vegetables at lower prices. The development strategy of organic kale farming that can be applied to the Tapin Paku Farmers Group in North Baumata Village is to increase organic kale farming on a larger scale, increase the production of organic kale to meet consumer needs, establish cooperation between the Tapin Paku Farmers Group and agricultural extension agents in marketing organic kale products, and utilizing social media to market products. It is need to use mixed SO (Strength–Opportunity) strategies or called as the aggressive strategy to win the market competition.