Bisnis Dan Tanggung Jawab Sosial Perusahaan

Soleman Daud Nub Uf

Abstract


The dynamics of environmental change as pressure from internal and external forces lead businesses to not solely profit-oriented to the interests of stakeholders but also the interests of shareholders. This phenomenon has also helped trigger the emergence of the discourse of corporate social responsibility (CSR). The concept of CSR emphasizes that corporate responsibility-not just profit-oriented but also of environmental responsibility towards nature and society.

Business people today must make social responsibility as part of a comprehensive corporate strategy and sustainable because it provides greater benefits for the company as a long term investment, and for society in solving social problems. Social responsibility of the business world in the form of setting aside some of the profits to repair the natural environment and society is not held against their will but an awareness that the environment and humans are part of that cannot be separated from each other.

Keywords: Corporate Social Responsibility


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