STRATEGI PENGEMBANGAN OBJEK WISATA DALAM UPAYA PENINGKATAN KUNJUNGAN (Studi Pada Objek Wisata Pantai Oetune Kabupaten TTS)

Abstract

Tourism is one of the important things for a country. With tourism, then a country, specifically the
local government where the tourism attraction is located, will get revenue from each attraction’s
income. One of the revenue source from tourism in TTS districts obtained from the number of visits
in Oetune Beach.This research aim is to identify the driving and inhibiting factors in the
development of tourism attractions in Oetune Beach. Also to know the development strategy which
needs to be done in order to increase visits to Oetune Beach. The sample in this research were 30
respondents who gained by accidental sampling and purposive sampling technic. The analysis tools
used in this research is SWOT analysis.The results showed by Matrix Grand Strategy, it seen that
tourism attraction in Oetune beach is in quadrant I, which means supporting the strategy
aggressively. The formulation of development strategies in Oetune beach are important to be noted
from the various aspects such as tourists, transportation means, tourist attraction, infrastructures
and supporting facilities within the attraction, the use of ICT as a promotion media, as well as need
to be supported with funds and qualified human resources. Suggestions in this research is important
to increase and to improve the quality of the facilities in Oetune Beach, which still lacking; the
cooperation with various related parties; the synergy between the Government with the academics in
the provision of competent human resources in the field of tourism' also improvement the utilization
of information technology to introduce and to promote potential tourism to the worldwide
community.
Keywords : Development Strategy, Tourism Attraction, SWOT