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Vol 17 No 1 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)

The collection of journal articles covers a diverse range of topics in management, with a particular focus on the effects of various factors on business operations, performance, and decision-making, particularly within the context of the COVID-19 pandemic. Several articles delve into the repercussions of the pandemic on different sectors, such as banking and hospitality, exploring issues like the impact of non-performing loans on bank liquidity and the influence of the work environment on the productivity of employees in the pastry department. Other articles investigate consumer behavior and preferences, examining the effects of marketing strategies, lifestyle choices, and reference groups on purchasing decisions, with case studies ranging from soy sauce brands to online food delivery services. Moreover, there is a notable emphasis on the Indonesian market, with studies focusing on various aspects of Indonesian businesses, including the management practices and financial performance of SMEs in different sectors, such as food and beverage, tourism, and crafts.

DOI: https://doi.org/10.35508/jom.v17i1
Published: 2024-03-01

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