Jurnal Bisnis & Manajemen

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT ( STUDI PADA KONSUMEN TOKO JOESHOP DI KOTA KUPANG )

2024-12-13T09:04:55+00:00

Aswati sane Malo, This research was conducted on scarlett product consumers at Joeshop Kupang City. This study aims to determine and analyze both partially and simultaneously the influence of brand image and product quality on the purchase decision of scarlett products in Joeshop Kupang City. This study used brand image and product quality as independent variables and purchasing decision as dependent variables. The number of samples was 89 respondents, with the sampling technique used was non-probability sampling. Data collection was carried out using questionnaires, interviews, and literature studies. The data analysis techniques used are quantitative descriptive analysis, multiple linear regression analysis and hypothesis testing through t test, f test, and coefficient of determination (R2) analysis using the SPSS 20 application. The results of this study show that partially brand image has a positive and significant effect on purchasing decisions, product quality has a positive but not significant effect on purchasing decisions. Simultaneously, brand image and product quality have a positive and significant influence on the purchase decision of scarlett products at Joeshop Kupang City. From the results of Multiple Linear Regression Analysis obtained the equation: Y = 25.130 + 0.373X1, +0.180X2, + 1.497. The results of the coefficient of determination showed that 56.4% of purchasing decisions could be explained by independent variables, namely brand image and product quality, while the remaining 43.6% of purchasing decisions were influenced by other variables that were not studied in this study. For this reason, it is recommended that further researchers can research further about variables outside of this study that can influence purchasing decisions, as well as not only on Scarlett products but also on other products such as, Skintific, Hanasui, and Wardah

PENGARUH BRAND AWARENESS DAN BRAND IAMGE TERHADAP KEPUTUSAN PEMBELIAN LE MINERAL DI KOTA KUPANG

2024-12-13T09:04:56+00:00

This study aims to find out: (1) The influence of Brand Awareness has a partial effect on the Purchasing Decision of AMDK (Bottled Drinking Water) Le Mineral in Kupang City. (2) The influence of Brand Image has a partial effect on the Purchase Decision of AMDK Le Mineral in Kupang City. (3) The influence of Brand Awareness and Brand Image simultaneously affects the Purchasing Decision of AMDK Le Mineral in Kupang City. The independent variables in this study are Brand Awareness and Brand Image whereas, the dependent variable is Purchase Decision. The number of samples in the study was 100 respondents, with the sampling technique used was Purposive Sampling. Data collection was used using questionnaires and interviews. The data analysis techniques used are quantitative descriptive analysis, multiple linear regression analysis and hypothesis testing of t test, f test, and coefficient of determination (R2) analysis using the SPSS 26 application. The results of descriptive research show that overall respondents gave a very good perception assessment of Brand Awareness and Brand Image. The results of multiple linear regression analysis obtained the equation: Y: Y = 11.910 + 0.241X1 + 0.554X2 + 5.223. The results of the t test show that brand awareness does not have a partial effect on purchasing decisions, while brand image has a partial effect on purchasing decisions. The results of the f test analysis show that brand awareness and brand image simultaneously affect purchasing decisions. Based on the Adjusted R2 value, it shows the contribution of brand awareness and brand image variables by 20.9%. While 79.1% was influenced by other variables outside this study.For this reason, its recommended for further researchers can expand the range of research by adding other independent variants such as price, product availability on the market, and product quality apart from the variables that have been studied in this study. In addition, further researchers should not use brand awareness variables on mature products or brands, and can use other research objects besides Le Minerale, such as Cleo, Nestle Pure Life, Vit, Club, Christalien, Ades, or local AMDK such as Aquamor, Aquafit and others.

PENGARUH KOMITMEN ORGANISASI TERHADAP KEPUASAN KERJA PADA PT. RAMAYANA LESTARI SENTOSA TBK CABANG KUPANG

2024-12-13T09:04:57+00:00

This research aims to determine the effect of commitment on job satisfaction at PT. Ramayana Lestari Sentosa Tbk Kupang Branch. This research uses a quantitative approach, namely processing data from respondent surveys. In determining the sample in this study, researchers used a saturated sampling technique with a sample size of 63 employees at PT. Ramayana Lestari Sentosa Tbk Kupang Branch. Data collection techniques in this research are questionnaires, observation, interviews and documentation. Meanwhile, data analysis techniques use descriptive statistical data analysis and inferential statistical analysis. The research results show that: 1). Based on the results of the Organizational Commitment questionnaire at PT. Ramayana Lestari Sentosa Tbk Kupang Branch is overall in the good category. Meanwhile, Job Satisfaction at PT. Ramayana Lestari Sentosa Tbk Kupang Branch is overall in the good category. 2). The results of the simple regression analysis test are Y=4.454 + 0.986X, which means that by increasing organizational commitment by 4.454 there will be an increase in job satisfaction by 0.986. 3). The results of the determination efficiency test, the R Square value is 0.610, meaning that variable X (Organizational Commitment) influences variable Y (Job Satisfaction) by 61.0% and the remaining 39,0% which is explained by other variables, which are not discussed in this research, is influenced by other factors such as company leadership style, organizational culture, company environment, employee performance, etc. 4). Hypothesis test results show that organizational commitment has a positive and significant influence on job satisfaction at PT. Ramayan Lestari Sentosa Tbk Kupang Branch where these results are strengthened by determination analysis which shows the strong influence of organizational commitment on job satisfaction at PT. Ramayana Lestari Sentosa Tbk Kupang Branch.

PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN

2024-12-13T09:04:58+00:00

This study aims (1) to know and explain customer perceptions of Café Maidia Bajawa on the determinants of service quality (physical evidence, reliability, responsiveness, assurance and empathy) and customer satisfaction. (2) Test and explain the effect of physical evidence on customer satisfaction at Café Maidia Bajawa. (3) Test and explain the effect of reliability on customer satisfaction at Café Maidia Bajawa. (4) Test and explain the effect of responsiveness on customer satisfaction at Café Maidia Bajawa. (5) Test and explain the effect of guarantees on customer satisfaction at Café Maidia Bajawa. (6) Test and explain the effect of empathy on customer satisfaction at Café Maidia Bajawa. (7) Test and explain the effect of physical evidence, reliability, responsiveness, assurance, and empathy simultaneously on customer satisfaction at Café Maidia Bajawa. To achieve this goal, a sample of 97 respondents was selected from Café Maidia Bajawa customers. Data collection was carried out using questionnaires, interviews, literature and documentation. The data analysis technique used is descriptive analysis and multiple linear regression using SPSS V.22. The results of the descriptive analysis show that Physical Evidence is in the high category (4.20), Reliability is in the very high category (4.40), Responsiveness is in the very high category (4.33), Guarantee is in the very high category (4.37 ) Empathy is in the very high category (4.43) and customer satisfaction is in the very high category (4.28). Thus the sixth hypothesis in this study states that the variables of physical evidence, reliability, responsiveness, assurance, and empathy simultaneously have a significant effect on customer satisfaction. Based onadjust R squer shows the contribution of physical evidence, reliability, responsiveness, assurance and empathy variables of 60.9% and the remaining 39.1% is influenced by other variables outside this study. It is recommended that Café Maidia Bajawa pay more attention to the average score of physical evidence variables which are still in the high category. For variables that are not significant, namely physical evidence and guarantees, it is suggested that the physical evidence system further improve its services and for guarantees so that employees can provide more good information and foster customer trust in the café. To find out these developments, it really depends on the frequency of implementation of employee knowledge improvement programs and periodic evaluations conducted through customer satisfaction surveys

PENGARUH MODAL KERJA DAN RASIO AKTIVITAS TERHADAP PROFITABILITAS (Pada Perusahaan Teknologi yang Terdaftar di Bursa Efek Indonesia)

2024-12-13T09:04:58+00:00

Profitability is the company’s ability to earn profits in relation to sales, total assets and own capital. This research aims to examine the effect of working capital and activity ratios on probability in technology sector companies listed on the Indonesia Stock Exchange for the 2018-2022 period. The research approach used is quantitative. The population in this study consists of 44 companies, with a sample of 8 companies selected. The sampling technique in this research used the purposive sampling method. The data source in this research uses secondary data with the data collection technique being documentation technique. The data analysis technique in this research uses panel data analysis, hypothesis testing from the coefficient of determination. The results of this study indicate that working capital has a significant negative effect on profitability in technology sector companies listed on the Indonesia Stock Exchange, while the activity ratio has an insignificant positive effect on profitability in technology sector companies listed on the Indonesia Stock Exchange. Simultaneously, woeking capital and ativity ratio has a significant effect on profitability in technology sector companies listed on the Indonesia Stock Exchange.

ANALISIS MODAL KERJA TERHADAP PROFITABILITAS PADA PERUSAHAAN TAHU BAROKAH OEKEFAN KOTA SOE

2024-12-13T09:04:59+00:00

This research is entitled Analysis of Working Capital on Profitability in the Tahu Oekefan Company, Soe City. This research aims to determine the condition of working capital, profitability and the influence of working capital on profitability at the Tahu Barokah Oekefan Company, Soe City. The data in this research is primary data obtained from direct research or interviews and secondary data which is data obtained from companies through books or literature related to the problem. The method in this research is quantitative descriptive. The data analysis technique in this research is working capital turnover, namely to measure or assess the effectiveness of working capital, profitability ratios to assess the company's ability to make a profit. The results of the research show that working capital conditions have increased and WCTO profitability conditions have an effect on the NPM, ROA and ROE ratios, while GPM has no effect.

PENGENDALIAN KUALITAS PRODUK ROTI PADA QUEEN ROTI LILIBA KOTA KUPANG

2024-12-13T09:05:00+00:00

The problem in this research is how to control quality bakery products and what factors cause defects in brown bread products bakery company Liliba Queen Bread. The aim of this research is to analyze quality control of bakery products to determine the factors causing the product defects and how to reduce defective products at Queen Roti Liliba in Kupang City. The types of data used in research are qualitative and quantitative.The analytical method used in this research is the Pareto diagram and Fishbone. The results of this research indicate that controlling the quality of bread Queen Roti Liliba has not monitored product quality maximally. This can be seen from product defects in the month In March there are 2 types of damage, namely charred or inappropriate color and not expanding or crumbling. Based on the results of this research, the factors that cause The causes of losses are people, raw materials, methods and machines. Method reducing defective products is by recommending improvements for the company based on the size of the costs incurred and the actual repairs urge.

PENGARUH IKLIM ORGANISASI TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA PT. PLN (PERSERO) UNIT PELAKSANA PEMBANGKITAN (UPK) TIMOR

2024-12-13T09:05:00+00:00

The title of this research is "The Effect of Organizational Climate on Employee Productivity at the Office of PT PLN (PERSERO) Timor Generating Unit (UPK). The main problems in this study are 1) How is the employee's perception of the organizational climate and employee work productivity at the Office of PT PLN (PERSERO) Timor Generation Implementation Unit (UPK) 2) How is the influence of organizational climate on employee work productivity at the Office of PT PLN (PERSERO) Timor Generation Implementation Unit (UPK). The population in this study is the number of employees who work at PT PLN (PERSERO) Timor Generation Implementation Unit (UPK) as many as 52 people. The method used in this study uses quantitative methods and to analyze the data used simple linear regression analysis assisted by the SPSS 23 program. Based on the results of descriptive analysis, it shows that the organizational climate on employee work productivity is included in the very good category. Based on statistical data analysis, the results of the t test show that the independent variable has a significant positive effect on the dependent variable. The coefficient of determination test results amounted to 17.1%, while the remaining 82.9% was influenced by other variables outside this study. It is recommended that it needs to be improved in the responsibility section in terms of managing time at work so that employee productivity at PT PLN (PERSERO) Timor Generation Implementation Unit (UPK) will continue to increase.

PENGENDALIAN KUALITAS PRODUK DENDENG SAPI DI TOKO IBU SOEKIRAN KOTA KUPANG

2024-12-13T09:05:01+00:00

This research is motivated by the problem of product damage that often occurs at Ibu Soekiran's Shop in Kupang City. This problem is caused by the lack of good quality control in the production process. This study aims to determine and analyze the quality control of jerky products, as well as to determine and explain the factors that cause product damage at Ibu Soekiran's Shop in Kupang City. By using analytical methods,namely Pareto Diagrams and cause-and-effect diagrams (Fishbone) to analyze the factors that cause product defects at Ibu Soekiran's Shop. The types of data used in this study are qualitative and quantitative data. With data collection techniques using interviews, observation of documentation and questionnaires. And the data analysis technique used in this research is to use qualitative data, which will be analyzed descriptively. Then given the proposed corrective actions and recommendations. The results of the analysis show that the company produces 20100 packs of beef jerky during 2023, and shows that Ibu Soekiran's shop still has not implemented quality control properly during 2023, where there are 2 types of defects, namely, moldy product defects with a total of 30 packs and a total percentage of 46% and product defects with hard/tough texture with a total of 35 packs and a total percentage of 54%. From the results of this study, the authors conclude that in its production activities the company is still lacking in implementing product quality control properly so that product damage occurs in jerky production. This can be seen from the many product defects caused by machine/equipment factors, human factors and the production process carried out. Therefore, the author proposes improvements to prevent the level of damage to jerky in the future by conducting more supervision and training of employees of Ibu Soekiran's Shop.

ANALISIS ANGGARAN KAS SEBAGAI ALAT PERENCANAAN DAN PENGENDALIAN UNTUK MENGUKUR EFISIENSI KINERJA OPERASIONAL BANK PADA BPR CHRISTA JAYA

2024-12-13T09:05:02+00:00

The study aims to analyze the cash budget as planning and controlling tool to measure the efficiency of operational performance at BPR Christa Jaya. Data collection techniques in this study are interviews and documentation the financial statements. The analysis was carried out using case study research with a descriptive quantitative approach of financial analysis. The focus of this study is on the cash planning and cash realization report from 2018-2022. The analysis of the calculation used is the analysis of Variance and operational efficiency ratio (BOPO), which is a component of forming the budget and cash realization. The results showed that BPR Christa Jaya has been doing cash planning for 5 years well because it planned an increase in net cash or surplus. However, in the cash control process, there are inconsistencies every year because there are cash receipts both from the registry and other operational activities that have not reached the amount, such as the cash budget, and cash expenditures that are still not controlled in 2020 and 2021 in terms of operating costs, so that in some posts they produce unfavorable variances. This resulted in fluctuations in operational performance efficiency. In 2018 and 2019, BPR Christa Jaya was able to maintain efficient operational performance, but in 2020–2022, there was a surge in the percentage of BOPO, so the operational performance of BPR Christa Jaya became inefficient.

PERENCANAAN PRODUKSI KERUPUK SINGKONG PADA USAHA KECIL IBU WELHELMINA SUNBANU DI DESA OELETSALA KECAMATAN TAEBENU KABUPATEN KUPANG

2024-12-13T09:05:03+00:00

This study aims to find out and explain the production planning of cassava crackers in the small business of Mrs. Welhelmina Sunbanu, Oeletsala Village, Taebenu District, Kupang Regency. The data collection techniques in this study are interviews, observations, questionnaires and documentation. Data analysis techniques use Linear Trends and Break Even Points (BEP). The results of the Linear Trend calculation show that in April, Welhelmina Sunbanu's small business of cassava crackers is predicted to sell as many as 1,965 cassava crackers, in May as many as 2,023 cassava crackers and in June as many as 2,081 cassava cracker.The results of the Break Even Point (BEP) analysis show that if Mrs. Welhelmina Sunbanu produces 1,531 cassava crackers or around Rp. 3,711,739, then the company does not get any profit or loss. If the company produces cassava crackers below the BEP point, the company will suffer a loss, on the other hand, if the company produces cassava crackers above the BEP point, the company will experience a profit.