Jurnal Bisnis & Manajemen

PENGARUH CONTENT MARKETING DAN PROMO FREE ONGKIR TERHADAP MINAT BELI KONSUMEN PRODUK JINISO JEANS PADA TIKTOKSHOP

Sintikhe S.Ab, Anthonius Mesakh, Juita Bessie — Thu, 01 Jan 2026 00:00:00 +0000

This research was conducted on followers of the @jiniso.id account on TikTok. This study aims to determine and analyze both partially and simultaneously the effect of content marketing and free shipping promos on consumer buying interest in Jiniso Jeans products at TikTokshop. This study uses content marketing and free shipping promos as independent variables and purchase intention as the dependent variable. The number of samples was 50 respondents, with the sampling technique being purposive sampling. Data collection was carried out using a questionnaire in the form of google forms and literature studies. The data analysis technique used is quantitative descriptive analysis, multiple linear regression analysis and hypothesis testing through the t test, F test, and coefficient of determination (R2) analysis using the SPSS 20 application. The results of descriptive analysis show that overall the respondents gave a very good perception assessment of content marketing and free shipping promos. From the results of Multiple Linear Regression analysis, the equation is obtained: Y = -3.029 + 0.619X1 + 0.390X2 + 2.916. The results of the t test and F test show that partially content marketing and free shipping promos have a significant effect on buying interest.

Based on the Adjusted R2 value, it shows that the contribution of content marketing variables and free shipping promos to purchase intention is 70.5%. While the remaining 29.5% of the purchase interest variable is influenced by other variables not discussed in this study such as influencer marketing, brand image, brand trust. For this reason, it is recommended that future researchers further examine variables outside of this study that can affect buying interest

PENGARUH PRODUK DAN PROMOSI TERHADAP KEPUTUSAN KONSUMEN MEMBELI MOTOR HONDA BEAT (STUDI PADA CV. MUTIARA TIMOR START KUPANG)

Edi Hello, Khalid Moenardy, Srie Norma — Thu, 01 Jan 2026 00:00:00 +0000

This study aims (1) To determine and analyze the partial influence of Product on consumer purchasing decisions at CV. Mutiara Timor Star. (2) To determine and analyze the partial influence of promotion on consumer purchasing decisions at CV. Mutiara Timor Star. (3) Whether product and promotion simultaneously have a significant influence on consumer purchasing decisions at CV. Mutiara Timor Star. To achieve these objectives, a sample of 86 respondents was selected at CV Mutiatra Timor Star in Kupang. Data collection was carried out using questionnaires, interviews, literature and documentation. The data analysis techniques used were descriptive analysis, classical assumptions and multiple linear regression using SPSS 25. The results of the descriptive analysis showed that the average percentage of the "Agree" and "So-so" categories dominated the three variables. For the Product variable (X1) , the average number of respondents who answered "Agree" was 35%, "So-so" was 41% . In the Promotion variable (X2) , the average "Agree" was 29% , "So-so" was 48% and the Consumer Decision variable (Y), the average "Agree" reached 38%, and "So-so" was 35% . The results of the regression analysis showed the results of the F test, it was known that the Product (X1) and Promotion (X2) variables simultaneously had a significant effect on Consumer Decisions, because the significance value was 0.001 <0.05 and the calculated F value obtained was 18,470 and the F table obtained a result of 2.83 F count > F table l. Meanwhile, the results of the t test showed that partially, the Product variable (X1) had a significant effect on Consumer Decisions Because t count = 3,783 > t table = 2.018 and Sig. value = 0.001 < a = 0.05 , while the Promotion variable (X2) also has a significant partial effect because t count = 5.147 > t table = 2.018 and Sig. value = 0.001 < a = 0.05 . Thus, it can be concluded that Promotion variable (X2) shows a more dominant influence on Consumer Decisions compared to Product (X1), with a t-value of 5,147 which is higher than the t-value of Product of 3,783, and both have a significance value below 0.05. It is recommended that CV Mutiara Timor Star prioritize strengthening promotional strategies through targeted and attractive media, in order to increase consumer attraction to the product. In addition, the company also needs to maintain and improve product quality so that the promotion carried out has an optimal impact on purchasing decisions.

PENGARUH KELOMPOK ACUAN, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH (Studi Pada Mahasiswa Administrasi Bisnis Universitas Nusa Cendana)

Veronika Manul, Anthonius Mesakh, Grace Maku — Thu, 01 Jan 2026 00:00:00 +0000

This study has five main objectives: (1) to determine students' perceptions of reference groups, product quality, price, and purchase decisions regarding Wardah cosmetics among Business Administration students at Nusa Cendana University; (2) to examine the influence of reference groups on purchase decisions of Wardah cosmetics; (3) to examine the influence of product quality on purchase decisions of Wardah cosmetics; (4) to examine the influence of price on purchase decisions of Wardah cosmetics; and (5) to examine the simultaneous influence of reference groups, product quality, and price on purchase decisions of Wardah cosmetics. This research employs a quantitative approach using purposive sampling technique. The sample consists of 91 respondents who are active users of Wardah cosmetic products. Data analysis was conducted using multiple linear regression. The results show that reference groups, product quality, and price each have a significant partial effect on purchase decisions. Simultaneously, these three variables also have a significant effect on purchase decisions. Among them, price is the most dominant factor influencing purchasing decisions. The Adjusted R Square value of 0.658 indicates that 65.8% of the variation in purchasing decisions can be explained by the three variables, while the remaining 34.2% is influenced by other factors not included in this study

PENGARUH PROFITABILITAS, STRUKTUR SOSIAL, LIKUIDITAS, DAN KEBIJAKAN DIVIDEN TERHADAP NILAI PERUSAHAAN: STUDI EMPIRIS PADA PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2019-2023

Moriani Haba, Mahmud Ahmad, Sari Natonis — Thu, 01 Jan 2026 00:00:00 +0000

This study aims to analyze the effect of profitability, social structure, liquidity, and dividend policy on firm value in the banking sector listed on the Indonesia Stock Exchange (IDX) for the 2019–2023 period. The research is motivated by global economic fluctuations, monetary policy shifts, and internal challenges within the banking sector that influence firm value. A quantitative approach was employed, using multiple linear regression analysis. The independent variables include profitability (measured by Return on Assets), social structure (measured by the percentage of share ownership), liquidity (measured by Loan to Deposit Ratio), and dividend policy (measured by Dividend Payout Ratio). Firm value, the dependent variable, is measured by Tobin’s Q. The sample consists of seven banking companies selected through purposive sampling over five years. The results show that profitability, social structure as measured by managerial ownership and liquidity have a significant effect on firm value, while social structure as measured by majority ownership and dividend policy do not have a significant effect. Simultaneously, all four independent variables significantly influence firm value. These findings provide valuable insights for bank management, investors, and academics in formulating strategies to enhance firm value.

ANALISIS PERPUTARAN PIUTANG DAN PROFITABILITAS PADA PERUSAHAAN UMUM DAERAH (PERUMDA) AIR MINUM TIRTA CENDANA KABUPATEN TIMOR TENGAH UTARA

Marshanda Ndaumau, Emilia Gie, Junita Nenabu — Thu, 01 Jan 2026 00:00:00 +0000

This study aims to analyze accounts receivable turnover and profitability at the Tirta Cendana Regional Drinking Water Company (PERUMDA) in TTU Regency. This study uses a case study method with a descriptive quantitative approach. The variables used include Accounts Receivable Turnover, Return on Assets (ROA), and Gross Profit Margin (GPM). The data used are quantitative data sourced from the financial statements of PERUMDA Tirta Cendana Water Drinking Company in TTU Regency for 2021–2023, with data sources consisting of primary and secondary data. The analysis technique used is quantitative descriptive analysis with financial ratio analysis tools. The results show that accounts receivable turnover and profitability as measured by ROA and GPM are related to the company's financial efficiency. ROA shows performance that has met the ideal financial ratio standards, but accounts receivable turnover and GPM are still below the established standards. This indicates the need to improve efficiency in managing accounts receivable and the company's gross profit margin. This study is expected to serve as a reference for management in improving the effectiveness of financial management to achieve more optimal profitability.

PENGARUH FLUKTUASI NILAI TUKAR (KURS), INFLASI, DAN BI RATE TERHADAP PERUBAHAN HARGA SAHAM PADA SEKTOR HEALTHCARE DI BURSA EFEK INDONESIA PERIODE 2020-2024

Chintia Tulung, Lustry Rahayu, Arjuna Purba — Thu, 01 Jan 2026 00:00:00 +0000

This Study Aims To Examine The Effect Of Exchange Rate (Currency) Fluctuations, Inflation, And The Bi Rate On Changes In Stock Prices In The Healthcare Sector Listed On The Indonesia Stock Exchange (IDX) During The 2020–2024 Period. The Research Applies A Quantitative Approach Using Multiple Linear Regression Analysis. The Data Used Are Secondary Data, Including Exchange Rate, Inflation Rate, Bi Rate, And Stock Prices Of Healthcare Companies. The Study Population Consists Of 34 Companies, With A Sample Of 10 Companies Selected Using The Explanatory Method. Data Analysis Techniques Include Descriptive Statistics, Classical Assumption Tests, Heteroscedasticity Tests, Inferential Statistical Analysis, And Hypothesis Testing. The Results Show That Partially, Exchange Rate And Bi Rate Have A Significant Effect On Stock Prices, While Inflation Has An Inconsistent Effect. Simultaneously, The Three Macroeconomic Variables Significantly Influence Changes In Stock Prices In The Healthcare Sector

PENGENDALIAN KUALITAS PRODUK ROSTER BETON PADA UD NOELBAKI BETON DI KABUPATEN KUPANG

Delvira Agustina, Yoseba Pulinggomang, Lukas Hattu — Thu, 01 Jan 2026 00:00:00 +0000

The issues of quality control in roster concrete products and methods to reduce defects in these products at UD Noelbaki Beton in Kupang District. The objective of this study is to understand and explain the quality control of roster concrete products and to identify the factors causing defects in these products. The research approach used is both quantitative and qualitative, with data collection methods that include interviews, observation, and documentation. The data analysis techniques used are qualitative and quantitative descriptive analysis. The methods of analysis applied are the Pareto and Fishbone diagrams. The Pareto diagram is utilized to examine the dominant types of damage in roster concrete products, while the Fishbone method is used to analyze factors causing defects in these products. This is followed by proposed actions to minimize product defects in roster concrete at UD Noelbaki Beton.The research results indicate that quality control at UD Noelbaki Beton is still not optimal, despite implementation at several production stages. Various weaknesses remain, such as inconsistent raw material quality, defective products, and errors frequently made by employees due to fatigue and lack of attention to detail. Additionally, inadequate maintenance of equipment and insufficient final inspection allow non-standard products to pass through the production process. Based on research conducted over one year (April 2023 - May 2024), a total of 672 defective roster concrete units were identified, comprising 500 crushed units (40%), 400 cracked units (32%), and 348 units with uneven shapes (28%). Pareto analysis reveals that the most dominant defect is crushed roster concrete. The Fishbone diagram analysis shows that the factors contributing to product defects include human factors (lack of training, attention to detail, and fatigue), inconsistent raw material quality, damaged or worn equipment, and production processes that do not meet company standards. This study provides valuable insights into factors affecting production quality and forms a basis for quality control improvement efforts at UD Noelbaki Beton

PENGENDALIAN PERSEDIAAN BAHAN BAKU BATAKO PADA CV. BERLIAN JAYA DI KELURAHAN LASIANA KOTA KUPANG

Hironori Watasamata, Fred Dethan, Erna Giri — Thu, 01 Jan 2026 00:00:00 +0000

This research was conducted at CV. Berlian Jaya in Lasiana sub-district, Kupang city. The aim of this research is to determine and explain the control of raw material inventory brick at CV. Berlian Jaya. The types of data used in this research are quantitative data and qualitative data. The analysis techniques used in this research are the EOQ (Economic Order Quantity) and Reorder point (ROP) methods. The data collection techniques used in this research are interviews, observation, documentation and questionnaires. The research results show that in controlling raw materials the company still uses conventional calculations. Over the last 5 years, the company has always experienced an excess in purchasing raw materials, so that this can indirectly disrupt the brick production process and increase storage costs, whereas if you use EOQ calculations, the company can minimize losses by knowing how much raw material is purchased each year, as well as knowing the efficient purchasing frequency and calculating the ROP so that you can know when is the right time to reorder raw materials so as not to experience over stock or excess raw materials

ANALISIS PENGENDALIAN PERSEDIAAN BAHAN BAKU PADA PERUSAHAAN MEBEL ADI MAKMUR DI MAULAFA KOTA KUPANG

Maria Coo, Yohanis Sarong, Indri Astuti — Thu, 01 Jan 2026 00:00:00 +0000

This study aims to analyze the inventory control of teak board raw materials at Adi Makmur Maulafa Furniture in Kupang City to ensure optimal raw material availability while minimizing inventory costs. The approach used in this study involves the Economic Order Quantity (EOQ), Total Inventory Cost (TIC), and Reorder Point (ROP) analysis methods. The results of the study indicate that the application of the EOQ method can produce the most economical raw material orders, thereby helping the company optimize inventory levels and avoid wasteful costs. In 2020, the most economical order was 316 boards, in 2021 374 boards, in 2022 424 boards, in 2023 447 boards, and in 2024 454 boards. The results also show that the application of the TIC method can result in inventory cost savings compared to the ordering policy previously implemented by the company. In 2020–2024, there was a decrease in inventory costs with a savings difference of between Rp. 2,004,000.00 to Rp. 3,900,000.00 per year. Furthermore, the Reorder Point (ROP) analysis indicates the optimal reorder point for the company to avoid raw material stockouts. By implementing the EOQ method, Adi Makmur Furniture can optimize the number of teak board orders, reduce cost waste, and improve operational efficiency. Overall, this study proves that the EOQ method is an effective strategy in managing raw material inventory to increase company profitability.

PENGARUH DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT. ANEKA NIAGA

Yuniti Pong, Frans Gana, Elly Lay — Thu, 01 Jan 2026 00:00:00 +0000

This research is entitled The Effect of Work Discipline on Employee Performance at PT. Aneka Niaga, the problem in this study is how employees perceive work discipline and employee performance at PT. Aneka Niaga and whether work discipline has a positive and significant effect on employee performance at PT. Miscellaneous Businesses. This study aims to describe employees' perceptions of work discipline and employee performance at PT. Aneka Niaga and to find out the influence of work discipline on employee performance at PT. Miscellaneous Businesses. The sample used in this study was 73 respondents or all employees at PT. Miscellaneous Businesses. Data collection was carried out using questionnaires, observations, interviews, and documentation. The data analysis techniques used are descriptive statistical analysis and simple linear regression analysis using the SPSS version 21 application. The results of descriptive statistical analysis showed that work discipline was in the very high category (88.14) and employee performance was in the very high category (86.93). The results of simple linear regression analysis showed that the results of the test (t) of the discipline variable (X) were calculated at 9.949 while the significant value of 0.000 was smaller than the alpha level used, which was 0.05 (5%). Based on the results of test (t), the work discipline variable partially has a positive and significant effect on employee performance. Based on R square, the contribution of the influence of work discipline variables on employee performance was 58.2% while 41.8% was influenced by other variables outside the focus of this study. Therefore, researchers can then further research other variables that affect other variables. From the results of the analysis, PT. Aneka Niaga is expected to maintain employee work discipline so that employee performance does not decrease.

PENGARUH PELATIHAN TERHADAP KINERJA KARYAWAN PADA PT BANK MANDIRI TASPEN CABANG KUPANG

Remrand Adoe, Soleman Nub, Ricky Foeh, Struce Andriyani — Thu, 01 Jan 2026 00:00:00 +0000

This research aims to know, test and explain job training on performance at PT Bank Mandiri Taspen Kupang Branch. This type of research is a quantitative research with data collection methods through questionnaires, observations, and interviews. The sample in this study is 31 employees. The analysis technique used is Simple linear regression using SPSS version 26. The results of the descriptive analysis showed that job training was in the Very Good category (86.27), and the performance was in the Very Good category (86.82). Based on the regression test, the constant value was 2.930. This means that if Job Training is assumed to be zero (0), then the amount of Employee Performance is 2.930. Thus, the hypothesis in this study reads that the variable of job training, simultaneously has a significant effect on employee performance. Based on R Square, the contribution of the variable style of job training to employee performance is 80% while 20% is explained by other variables outside this research model, namely length of working time, level of knowledge and mastery of work. From the results of the analysis, PT Bank Mandiri Taspen Kupang Branch, is expected to further improve the skills and responsibilities that have been set to meet the maximum performance ability.