Ratnawati, E., Mubarokah, M. and Wijayati, P. 2024. MARKETING MIX EFFECT TOWARDS CONSUMER SATISFACTION AND ITS IMPACT ON LOYALTY:. Journal of Management : Small and Medium Enterprises (SMEs). 17, 1 (Mar. 2024), 41-54. DOI:https://doi.org/10.35508/jom.v17i1.12757.