Angreni, N., Maszudi, E. and Adil, A. 2025. THE INFLUENCE OF BRAND TRUST, LIVE PROMO, AND PRICE ON CONSUMER PURCHASING INTEREST IN TIKTOK SHOP IN THE SOUTH SULAWESI REGION. Journal of Management : Small and Medium Enterprises (SMEs). 18, 2 (Jul. 2025), 1113-1126. DOI:https://doi.org/10.35508/jom.v18i2.20456.