[1]
Jeaniefer, J. and Kembau, A. 2025. THE EFFECT OF PERCEIVED USEFULNESS, PERCEIVED ENJOYMENT, BRAND TRUST FROM VIDEO REELS AS A SOCIAL MEDIA MARKETING STRATEGY ON CUSTOMER LOYALTY OF RETAIL STORE IN SUMMARECON MALL KELAPA GADING. Journal of Management : Small and Medium Enterprises (SMEs). 18, 3 (Nov. 2025), 2003-2016. DOI:https://doi.org/10.35508/jom.v18i3.22138.