Arman, M., Rusdi, M., Haslindah, H. and Cahyani Thahir, I. 2025. THE IMPLEMENTATION OF DIGITAL MARKETING AT GUCI FARM MSME IN FACING OPPORTUNITIES AND CHALLENGES IN TUNCUNG VILLAGE, MAIWA SUBDISTRICT, ENREKANG REGENCY. Journal of Management : Small and Medium Enterprises (SMEs). 18, 3 (Nov. 2025), 2031-2043. DOI:https://doi.org/10.35508/jom.v18i3.22796.