Ariyo, R. and Hayuningtias, K. 2025. THE INFLUENCE OF ELECTRONIC WORD OF MOUTH, BRAND IMAGE, BRAND AWARENESS ON PURCHASE INTENTION OF PALETAS WEY ICE CREAM. Journal of Management : Small and Medium Enterprises (SMEs). 18, 3 (Nov. 2025), 2107-2121. DOI:https://doi.org/10.35508/jom.v18i3.23581.