Fongo, P., Nyoko, A. and Fanggidae, R. 2025. HOW CELEBRITY ENDORSERS AND ADVERTISING APPEAL INFLUENCE MILLENNIAL SHOPPING INTENTIONS ON SHOPEE: BRAND IMAGE AS A MEDIATOR. Journal of Management : Small and Medium Enterprises (SMEs). 18, 3 (Nov. 2025), 1601-1615. DOI:https://doi.org/10.35508/jom.v18i3.24769.