[1]
Veronica, P., Tarigan, F. and Simamora, R. 2026. The influence of unique selling proposition and value proposition through social media digital marketing on consumer preferences between local and international fashion brands: A study on generation Z in Medan City. Journal of Management : Small and Medium Enterprises (SMEs). 19, 3 (Nov. 2026), 2387-2401. DOI:https://doi.org/10.35508/jom.v19i3.27554.