Tjahyadi, B. and Komaladewi, R. 2026. The effect of brand trust on purchase intention mediated by brand preferences among generation Z consumers of healthy food products at Fit Fuel Restaurant. Journal of Management : Small and Medium Enterprises (SMEs). 19, 2 (Jul. 2026), 1635-1646. DOI:https://doi.org/10.35508/jom.v19i2.29022.