Ratnafuri, R., Gunawan, T. and Istiharini, I. 2022. PENGARUH PERSEPSI HARGA DAN KUALITAS TERHADAP NIAT BELI ULANG PRODUK PRIVATE LABEL BRAND (NON-FOOD CATEGORY) DI TOSERBA YOGYA & GRIYA KOTA BANDUNG. Journal of Management : Small and Medium Enterprises (SMEs). 15, 3 (Oct. 2022), 317-333. DOI:https://doi.org/10.35508/jom.v15i3.7236.