(1)
Adilawati, N.; Arifah, I.; Amelia, R.; Wihara, D. The Effect of Live Selling Promotions and Discounts on Impulsive Buying Among Generation Z for Fashion Products on Tiktok Shop Indonesia, With Fear of Missing Out (FOMO) As a Mediating Variable. JoM 2026, 19, 1769-1785.