Sin, P., & Kembau, A. (2025). THE EFFECT OF SCARCITY PROMOTIONS IN LIVE STREAMING E-COMMERCE ON PURCHASE INTENTION WITH THE MEDIATION ROLE OF EMOTIONAL EXPERIENCE ON GENERATION Z AND MILLENNIALS IN DKI JAKARTA. Journal of Management : Small and Medium Enterprises (SMEs), 18(3), 1847-1864. https://doi.org/10.35508/jom.v18i3.22103