Fongo, P., Nyoko, A., & Fanggidae, R. (2025). HOW CELEBRITY ENDORSERS AND ADVERTISING APPEAL INFLUENCE MILLENNIAL SHOPPING INTENTIONS ON SHOPEE: BRAND IMAGE AS A MEDIATOR. Journal of Management : Small and Medium Enterprises (SMEs), 18(3), 1601-1615. https://doi.org/10.35508/jom.v18i3.24769