OKTAVIAN, R.; DERMAWAN, R.; MAJID, N. “I CAN’T RESIST TIKTOK”: EXPLORING THE INFLUENCE OF CELEBRITY ENDORSEMENT, PARASOCIAL INTERACTION, AND FOMO ON GEN-Z PURCHASE INTENTION. Journal of Management : Small and Medium Enterprises (SMEs), v. 17, n. 3, p. 1201-1212, 11 nov. 2024.