NUR FIRDAUS, F. D.; SUGIARTO, M.; RASYIDAH, R. Thailand celebrities in Le Défilé L’Oréal Paris Fashion Week 2024: An analysis of L’Oréal’s global marketing strategy in Thailand. Journal of Management : Small and Medium Enterprises (SMEs), v. 19, n. 3, p. 2193-2200, 1 nov. 2026.