ROSYIDAH, A.; RIYANTO, J.; NURCHAYATI, N.; MARDIYONO, A. The effect of discounts, live streaming, and customer reviews on the purchase interest of the Speed Shoe Brand among generation Z on Shopee. Journal of Management : Small and Medium Enterprises (SMEs), v. 19, n. 3, p. 2221-2230, 1 nov. 2026.