ADILAWATI, N.; ARIFAH, I.; AMELIA, R.; WIHARA, D. The effect of live selling promotions and discounts on impulsive buying among generation Z for fashion products on Tiktok Shop Indonesia, with fear of missing out (FOMO) as a mediating variable. Journal of Management : Small and Medium Enterprises (SMEs), v. 19, n. 2, p. 1769-1785, 21 jul. 2026.