Ratnawati, Ema, Mubarokah Mubarokah, and Prasmita Wijayati. 2024. “MARKETING MIX EFFECT TOWARDS CONSUMER SATISFACTION AND ITS IMPACT ON LOYALTY:”. Journal of Management : Small and Medium Enterprises (SMEs) 17 (1), 41-54. https://doi.org/10.35508/jom.v17i1.12757.