Rahmadani, Cindy, and Lie Othman. 2025. “THE INFLUENCE OF PRODUCT DIVERSITY AND STORE LOCATION ON PURCHASE DECISIONS OF CONSUMERS AT VIERA OLEH-OLEH PEKANBARU”. Journal of Management : Small and Medium Enterprises (SMEs) 18 (2), 943-51. https://doi.org/10.35508/jom.v18i2.16822.