Aliya, Sabeli, and Putri Yulianti. 2026. “EMPLOYER BRANDING IN PRACTICE : FOSTERING JOB SATISFACTION AND SUSTAINING EMPLOYEE RETENTION IN THE PALM OIL INDUSTRY”. Journal of Management : Small and Medium Enterprises (SMEs) 19 (1), 443-54. https://doi.org/10.35508/jom.v19i1.24678.