Sagita, R. and Rahmiati, R. (2025) “THE EFFECT OF EFFORT EXPECTANCY, SOCIAL INFLUENCE, FACILITATING CONDITIONS, AND HEDONIC MOTIVATION ON THE CONTINUANCE INTENTION TO USE SHOPEEPAY MODERATED BY GENDER”, Journal of Management : Small and Medium Enterprises (SMEs), 18(2), pp. 1199-1214. doi: 10.35508/jom.v18i2.20636.