Ramandha, D., Arifah, I., Hadi, H. and Fachmi, M. (2026) “THE EFFECT OF CONTENT MARKETING AND BRAND IMAGE ON PURCHASE INTENTION OF SPECS PRODUCTS ON TIKTOK SHOP”, Journal of Management : Small and Medium Enterprises (SMEs), 19(1), pp. 613-627. doi: 10.35508/jom.v19i1.26646.