Rahmadani, C., and L. Othman. “THE INFLUENCE OF PRODUCT DIVERSITY AND STORE LOCATION ON PURCHASE DECISIONS OF CONSUMERS AT VIERA OLEH-OLEH PEKANBARU”. Journal of Management : Small and Medium Enterprises (SMEs), Vol. 18, no. 2, July 2025, pp. 943-51, doi:10.35508/jom.v18i2.16822.