Hutasoit, J. D., K. Kurniawati, and Y. Masnita. “ANTECEDENTS AND CONSEQUENCES OF CUSTOMER EXPERIENCE IN SKINCARE PRODUCTS”. Journal of Management : Small and Medium Enterprises (SMEs), Vol. 18, no. 1, Mar. 2025, pp. 323-37, doi:10.35508/jom.v18i1.17947.