Tjahyadi, B., and R. Komaladewi. “The Effect of Brand Trust on Purchase Intention Mediated by Brand Preferences Among Generation Z Consumers of Healthy Food Products at Fit Fuel Restaurant”. Journal of Management : Small and Medium Enterprises (SMEs), Vol. 19, no. 2, July 2026, pp. 1635-46, doi:10.35508/jom.v19i2.29022.