Zahra, Shakila, Indri Styawati, and Aang Curatman. “ANTECEDENTS OF PURCHASE INTENTION OF BEAUTY PRODUCTS IN THE MARKETPLACE”. Journal of Management : Small and Medium Enterprises (SMEs) 18, no. 3 (November 1, 2025): 1645-1661. Accessed November 1, 2025. https://ejurnal.undana.ac.id/index.php/JEM/article/view/21346.