Clarissa, Riviera, and Thomas Yudha. “The Influence of Augmented Reality (AR) Technology on Online Purchase Intention through Customer Experience As a Mediating Variable”. Journal of Management : Small and Medium Enterprises (SMEs) 19, no. 2 (July 1, 2026): 615-627. Accessed July 10, 2026. https://ejurnal.undana.ac.id/index.php/JEM/article/view/23992.