Fongo, Patrisius, Antonio Nyoko, and Ronald Fanggidae. “HOW CELEBRITY ENDORSERS AND ADVERTISING APPEAL INFLUENCE MILLENNIAL SHOPPING INTENTIONS ON SHOPEE: BRAND IMAGE AS A MEDIATOR”. Journal of Management : Small and Medium Enterprises (SMEs) 18, no. 3 (November 1, 2025): 1601-1615. Accessed November 1, 2025. https://ejurnal.undana.ac.id/index.php/JEM/article/view/24769.