Sin P, Kembau A. THE EFFECT OF SCARCITY PROMOTIONS IN LIVE STREAMING E-COMMERCE ON PURCHASE INTENTION WITH THE MEDIATION ROLE OF EMOTIONAL EXPERIENCE ON GENERATION Z AND MILLENNIALS IN DKI JAKARTA. JoM [Internet]. 5Nov.2025 [cited 5Nov.2025];18(3):1847-64. Available from: https://ejurnal.undana.ac.id/index.php/JEM/article/view/22103