Fanggidae R, Sanaji S, Sulistyowati R, Sumbawati N. MARKETING STRATEGY TO DRIVE IMPULSE BUYING AND HEDONIC SHOPPING ON SHOPEE E-COMMERCE: A NEUROMARKETING-BASED APPROACH. JoM [Internet]. 2Jul.2025 [cited 4Jul.2025];18(2):1027-38. Available from: https://ejurnal.undana.ac.id/index.php/JEM/article/view/22398