1.
Philemon T, Muabuai R. The effects of social media and event marketing on brand awareness in a culturally positioned MSME: Evidence from Kedai Rasta. JoM [Internet]. 9Jul.2026 [cited 10Jul.2026];19(2):1153-69. Available from: https://ejurnal.undana.ac.id/index.php/JEM/article/view/25048