Mahendra G, Rahayu NP. THE INFLUENCE OF BRAND EQUITY AND BRAND TRUST ON PURCHASING DECISIONS THROUGH COMPETITIVE ADVANTAGE OF EXOTIC BRAND CORN SEED PRODUCTS AT DUTA TANI STORE. JoM [Internet]. 12Mar.2026 [cited 14Mar.2026];19(1):699-15. Available from: https://ejurnal.undana.ac.id/index.php/JEM/article/view/27338