Raya F, Sudarsi S. The role of electronic word of mouth (e-WOM), online customer review, and micro influencer in influenced purchase decision on Tiktok Shop. JoM [Internet]. 28Jul.2026 [cited 5Aug.2026];19(2):1969-81. Available from: https://ejurnal.undana.ac.id/index.php/JEM/article/view/29729