PENGUJIAN BRAND SATISFACTION TERHADAP EMOTIONAL BRAND ATTACHMENT BRAND LOYALTY, BRAND LOVE, DAN SELF ESTEEM PRODUK SNEAKERS DI INDONESIA

2024-07-02T18:59:30+00:00

The sneaker industry has witnessed remarkable growth in recent years, accompanied by a surge in new brands, intensifying the battle for customer loyalty. This study delves into the intricate relationship between brand satisfaction and its impact on emotional brand attachment, brand love, brand loyalty, and self-esteem among sneaker enthusiasts. Data was collected from 255 sneaker users through an online survey administered using Google Forms to explore these connections. Purposive sampling was employed, targeting individuals who actively wear sneakers. The Structural Equation Model (SEM) was utilized to analyze the gathered data, leveraging the AMOS 22 software. The findings unveil a significant positive influence of brand satisfaction on emotional brand attachment. Additionally, brand satisfaction demonstrates a positive impact on brand loyalty and brand love. Emotional brand attachment, in turn, exhibits a positive influence on brand love and brand loyalty. Furthermore, self-esteem emerges as a positive contributor to brand loyalty. These findings underscore the crucial role of brand satisfaction in fostering positive customer perceptions and behaviors, particularly in the competitive sneaker industry. By cultivating brand satisfaction, companies can strengthen emotional brand attachment, brand love, and brand loyalty, ultimately enhancing customer self-esteem and establishing a loyal customer base.

Keywords : Brand Satisfaction; Emotional Brand Attachment; Brand Love ; Brand Loyalty; Self-esteem

PENGARUH CURRENT RATIO (CR), RETURN ON ASSET (ROA) DAN DEBT TO EQUITY RATIO (DER) TERHADAP FINANCIAL DISTRESS PADA PERUSAHAAN SUB SEKTOR TRANSPORTASI YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE 2019-2022

2024-07-02T18:59:31+00:00

This study aims to examine the effect of Current Ratio (CR), Return On Asset (ROA), and Debt to Equity Ratio (DER) on Financial distress in transportation sub-sector companies listed on the Indonesia Stock Exchange (IDX) for the 2019-2022 period. Sampling was carried out using the purposive sampling method and then a sample of 15 companies was obtained with sample data from 60 companies financial reports for 4 years of observation. The analysis technique used is the logistic regression analysis technique using SPSS 26. The result of this study concludes that simultaneously Current Ratio (CR), Return On Asset (ROA), and Debt to Equity Ratio (DER) have a significant effect on Financial distress. Partially only the Current Ratio (CR) significantly impacts Financial distress. Return On Asset (ROA) and Debt to Equity Ratio (DER) have no significant effect on Financial distress.

Keywords: Current Ratio (CR); Return On Asset (ROA); Debt to Equity Ratio (DER); Financial Distress

Journal of Management : Small and Medium Enterprises (SMEs)

PENGUJIAN BRAND SATISFACTION TERHADAP EMOTIONAL BRAND ATTACHMENT BRAND LOYALTY, BRAND LOVE, DAN SELF ESTEEM PRODUK SNEAKERS DI INDONESIA

PENGARUH CURRENT RATIO (CR), RETURN ON ASSET (ROA) DAN DEBT TO EQUITY RATIO (DER) TERHADAP FINANCIAL DISTRESS PADA PERUSAHAAN SUB SEKTOR TRANSPORTASI YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE 2019-2022