Journal of Management : Small and Medium Enterprises (SMEs)

ANTECEDENTS OF EMPLOYEES JOB SATISFACTION AT PT SAMUDERA PERDANA

2026-03-01T14:42:29+00:00

This study aims to analyze the effects of psychological well-being, transformational leadership, employee engagement, and organizational culture on job satisfaction among employees of PT Samudera Perdana. The research was conducted using quantitative methods. Data was collected from 200 employees at PT Samudera Perdana. This research employs the partial least squares method with SmartPLS software. The results of hypothesis testing indicate that there is no positive effect of psychological well-being on job satisfaction and organizational culture on job satisfaction. However, there is a positive effect of transformational leadership on job satisfaction and employee engagement on job satisfaction. The findings of this study are expected to be utilized by companies to address existing issues and enhance the job satisfaction of employees at PT Samudera Perdana.

Keywords: Psychological Well-being; Transformational Leadership; Job Satisfaction; Employee Engagement; Organizational Culture

THE INFLUENCE OF CONTENT MARKETING ON PURCHASE INTENTION

2026-03-01T14:42:29+00:00

The purpose of this study is to analyze the influence of content marketing on purchase intention among Instagram followers of @MasaRemajaCollective. This study uses a quantitative descriptive-verification approach. The population of this study was 10,400 Instagram followers of @MasaRemajaCollective. The sample was taken using the Slovin formula with a margin of error of 10%, resulting in a minimum sample size of 100 respondents. The sampling technique used probability sampling with simple random sampling. Data analysis used simple linear regression, a normality test, a linearity test, and a hypothesis test. The results showed that content marketing implemented by @MasaRemajaCollective has a positive and significant influence on the purchase intention of the audience on Instagram.

Keywords: Content Marketing; Purchase Intention; Instagram

THE EFFECT OF CAPITAL STRUCTURE, LEVERAGE, COMPANY GROWTH, PROFITABILITY AND AUDIT QUALITY ON COMPANY VALUE

2026-03-01T14:42:28+00:00

This study aims 1) To find out and obtain empirical evidence on the effect of capital structure, leverage, company growth, profitability, and audit quality on company value; 2) To find out and obtain empirical evidence on the effect of capital structure on company value; 3) To find out and obtain empirical evidence on the effect of leverage on company value; 4) To find out and obtain empirical evidence on the effect of company growth on company value; 5) To find out and obtain empirical evidence on the effect of profitability on company value; 6) To find out and obtain empirical evidence on the effect of audit quality on company value. The objects of the study were real estate and property companies listed on the Indonesia Stock Exchange for the period 2020-2022. The sample used in the study was 62 companies. The data analysis method used in the study was multiple linear regression analysis. The results of this study indicate that capital structure, leverage, company growth, profitability, and audit quality together affect company value. Based on the partial regression results, capital structure and leverage have a significant effect on company value, while company growth, profitability, and audit quality do not have a significant effect on company value.

Keywords: Firm Value; Capital Structure; Leverage; Firm Growth; Profitability; Audit Quality

COOPERATION AMONG COOPERATIVES AS AN INTER-COOPERATIVE LEARNING CAPABILITY: EVIDENCE FROM CROSS-CASE SYNTHESIS

2026-03-03T03:13:34+00:00

This article reframes Principle 6 as an inter-cooperative learning capability and synthesizes how cooperation architectures convert solidarity into measurable economic and social value. Using secondary data, the study integrates a structured review of cooperative identity and policy guidance with cross-case synthesis of six widely documented cooperation models; evidence was triangulated from ICA, ILO, UN, the World Cooperative Monitor 2025, and publicly available organizational reports. Five recurring learning pathways emerge: purchasing and shared services; benchmarking and peer advisory systems; federation-enabled standard setting; joint ventures and platform cooperation; and capability building through training and mentorship. Pathways perform best when governance preserves member autonomy, uses transparent redistribution, and institutionalizes learning roles. Cooperation among cooperatives operates as a learn-and-scale system that strengthens governance, innovation, resilience, and SDG delivery. Limitation: reliance on secondary, publicly available evidence. Subsequent research should test the Inter-Cooperative Learning Capability framework with primary and longitudinal data.

Keywords: Capability Building; Cooperative Networks; Inter-Cooperation; Organizational Learning; Resilience

ROBOTIC PROCESS AND ENTERPRISE PERFORMANCE: EVIDENCE FROM AN EMERGING ECONOMY

2026-03-01T14:42:27+00:00

The banking sector has been undergoing a broader digital revolution in recent years, including robotic process automation. Hence, this study examines the impact of the robotic processes on enterprise performance, emphasizing Access Bank of Nigeria as the study's focus. Specifically, the study examined (i) the effect of speed of service on employees' satisfaction. (ii) the influence of the accuracy of data processing on employees' work quality. (iii) the influence of scalability on employees' commitment. A descriptive research approach was adopted, and the staff of Access Bank of Nigeria served as the population. The sample size of 131, calculated through Taro Yamane's (1967) method, was used with simple random sampling to collect primary data from the respondents. A partial least squares structural equation model (PLS-SEM) was adopted to examine the causal relationship through SmartPLS 3.0. The results showed that all robotic process factors substantially predict enterprise performance; employees' satisfaction, employees' work quality, and employees' commitment all have R-squared values larger than 20%, which means that the model of robotic process (speed of service, accuracy of data processing, and scalability) accounts for a substantial amount of the volatility in these dependent variables. The study concluded that the robotic process significantly contributes to high performance in the banking industry in an emerging economy. Bank managers in emerging economies should promote scalability that may help ensure consistency in the outcome during the robotic process.

Keywords: Robotic Process; Enterprise Performance; Scalability; Accuracy of Data; Speed of Service

THE ROLE OF WORK STRESS IN MEDIATING THE EFFECT OF WORKLOAD AND WORK ENVIRONMENT ON TURNOVER INTENTION: A STUDY OF ANDY MUSHROOM BOGOR EMPLOYEES

2026-03-01T14:42:27+00:00

This study aims to examine the moderating role of job stress in the relationship between workload, working conditions, and employees’ turnover intentions at Andy Mushroom Bogor. A saturated sampling technique was employed to determine the sample. The findings indicate that workload and job stress have a positive effect on turnover intentions, while working conditions exert a negative influence on employees’ intention to leave. In addition, workload is positively associated with job stress, whereas favorable working conditions are found to reduce job stress. Job stress mediates the positive relationship between workload and turnover intentions and moderates the negative effect of working conditions on turnover intentions.

Keywords: Workload; Work Environment; Work Stress: Turnover Intention

THE INFLUENCE OF SOCIAL, LIFESTYLE, DIGITAL FINANCIAL LITERACY, AND EASE OF USE ON DIGITAL PAYMENT USE AMONG GEN Z

2026-03-01T14:42:26+00:00

This study investigates the effects of social influence, lifestyle, digital financial literacy, and perceived ease of use on the adoption of digital payment methods among Generation Z in Jepara Regency. As a cohort widely recognized for its technological proficiency, Generation Z represents the primary user base of digital financial services. Employing a quantitative research design, data were collected through questionnaires distributed to 128 income-earning Gen Z respondents. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The results indicate that lifestyle and perceived ease of use have a positive and significant effect on digital payment adoption. Conversely, social influence and digital financial literacy do not show a significant impact. These findings suggest that Generation Z’s adoption of digital payment systems is driven mainly by practical considerations and digitally oriented lifestyles rather than social pressure or financial knowledge. This study contributes to the understanding of young generations’ financial behavior in the digital era and offers insights for the development of more user-oriented digital financial services, as well as directions for future research.

Keywords: Digital payment; Generation Z; Lifestyle; Digital financial literacy; Ease of Use

ANALYSIS OF FACTORS THAT AFFECT CUSTOMER SATISFACTION IN CANDU SEDAYU COFFEE PRODUCTS

2026-03-01T14:42:26+00:00

This study is motivated by the increasing intensity of competition among manufacturers offering similar products, which has heightened the need to re-examine the determinants of customer satisfaction. In a highly competitive market environment, rising consumer demand requires firms to continuously enhance their value propositions. Accordingly, this research aims to assess the level of customer satisfaction with Sedayu Candu coffee products and to analyze the influence of product innovation, price, and customer experience on customer satisfaction. A quantitative research design was employed, with data analyzed using statistical techniques to test the proposed relationships. The findings indicate that product innovation, pricing, and customer experience have a significant positive effect on customer satisfaction. These results highlight the importance of strategic product development, competitive pricing, and the creation of positive customer experiences in sustaining customer satisfaction within the coffee industry.

Keywords: Customer Satisfaction; Product Innovation; Price; Customer Experience; Customer Satisfaction

THE INFLUENCE OF BRAND IMAGE AND PRODUCT QUALITY ON PURCHASING DECISIONS FOR HONDA MOTORCYCLES AT PT ASTRA MOTOR CENTRAL JAVA

2026-03-01T14:42:25+00:00

This study aims to gain a deeper understanding of the relationship between brand reputation and perceived product quality with consumer decision-making behavior in purchasing Honda motorcycles, particularly in the operational area of PT Astra Motor Central Java. The strategy used is quantitative, with a survey method as the data collection instrument. Respondents were selected purposively, namely individuals who empirically have experience purchasing Honda motorcycles. Data collected through questionnaires were then analyzed using multiple linear regression. The results of the analysis indicate that brand reputation and perceived product quality have a positive influence on consumer decision-making behavior in purchasing. This study confirms that brand symbolism in the minds of consumers and perceptions of product quality are factors that strengthen individual tendencies to make purchases. Thus, companies are advised to consistently build and maintain a positive brand reputation and maintain product quality, not only as an economic strategy, but also as an effort to form and maintain relationships with consumers that have implications for long-term loyalty.

Keywords: Brand Image; Product Quality; Purchase Decision

ANALYSIS OF QUALITY CONTROL IN THE AMPLANG PRODUCTION PROCESS TO MINIMIZE DEFECTS USING THE SEVEN TOOLS METHOD: A CASE STUDY AT MSME (AMPLANG LILY)

2026-03-01T14:42:26+00:00

Amplang is a traditional Indonesian snack made from milkfish and is widely recognized for its distinctive taste and crunchy texture. In an increasingly competitive food industry, maintaining consistent product quality is essential to meeting consumer expectations and sustaining market competitiveness. This study aims to analyze quality control practices in the amplang production process at Amplang Lily, with a particular focus on reducing product defects. The research employs the Seven Quality Control Tools, including flowcharts, check sheets, histograms, scatter diagrams, fishbone diagrams, Pareto charts, and control charts, which are applied across various stages of the production process. The findings reveal that product defects are primarily attributable to substandard raw materials, inaccurate ingredient measurements, improper processing techniques, and human error during production. This study is limited to a single case study at Amplang Lily, which may restrict the generalizability of the findings to other similar enterprises. Therefore, future research is recommended to examine the application of quality control tools across a broader range of small and medium-sized enterprises (SMEs) or in the production of similar products using different raw materials.

Keywords: Amplang; Quality Control; Seven Tools

THE EFFECT OF FINANCIAL LITERACY, SUBJECTIVE NORMS, AND PERCEIVED BEHAVIORAL CONTROL ON THE USE OF GOPAY DIGITAL WALLET WITH INTENTION AS A MEDIATION VARIABLE

2026-03-03T14:42:33+00:00

This study examines digital payment usage behavior by analyzing the effects of financial literacy, subjective norms, and perceived behavioral control on the intention to use the GoPay digital wallet, as well as the impact of intention on actual usage behavior. Grounded in the Theory of Planned Behavior (TPB), this research adopts a quantitative approach. Data were collected through an online questionnaire distributed via Google Forms to 100 university students and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The findings indicate that financial literacy, subjective norms, and perceived behavioral control significantly influence the intention to use GoPay. In turn, intention has a significant effect on actual usage behavior. Furthermore, intention mediates the relationship between the three antecedent variables and actual usage behavior. These results confirm the applicability of TPB in explaining digital financial behavior, particularly in the context of digital wallet adoption among Generation Z university students, and provide insights for enhancing user engagement strategies in digital financial services.

Keywords: Digital Payment Usage Behavior; Financial Literacy; Subjective Norms; Perceived Behavioral Control; Intention; Theory of Planned Behaviour

IMPACT OF PRODUCT QUALITY ON LEVEL OF CUSTOMER SATISFACTION IN SLEEPOLIC BANDUNG E-COMMERCE

2026-03-03T14:42:32+00:00

The objective of this study is to evaluate the effect of product quality on customer satisfaction at Sleepolic e-commerce platform in Bandung and to identify potential strategies for improving customer satisfaction. A descriptive quantitative approach was employed, with data collected through questionnaires distributed to 33 respondents. Data analysis was conducted using simple linear regression with the assistance of SPSS version 30. The analytical procedures included validity testing, t-testing, and coefficient of determination analysis. The findings suggest that higher product quality leads to a positive and significant increase in customer satisfaction. The coefficient of determination indicates that product quality explains 69.9% of the variance in customer satisfaction, while the remaining proportion is attributable to other factors not examined in this study. Based on these findings, it is recommended that Sleepolic enhance its marketing efforts by offering discounts, promotional programs, and customer loyalty initiatives to further improve customer satisfaction and attract a broader customer base.

Keywords: Product Quality; Customer Satisfaction; E-commerce

DOMESTIC TOURISTS’ REVISIT INTENTION TO MANGROVE TOURISM IN JAKARTA: A THEORY OF PLANNED BEHAVIOR APPROACH

2026-03-03T14:42:32+00:00

This study aims to analyze the factors influencing the revisit intention of domestic tourists to mangrove tourism destinations in the Jakarta area using the Theory of Planned Behavior (TPB) approach. The main focus is directed toward the influence of environmental knowledge, environmental advertising, and moral norms on tourists' attitudes, as well as the impact of these attitudes on revisit intention. This study utilizes a quantitative method, employing a cross-sectional survey approach involving 361 respondents who have visited mangrove tourism areas in Jakarta. The sampling technique used is purposive sampling, while data analysis is conducted using the Structural Equation Modeling (SEM) method with the assistance of AMOS software.

Keywords: Green Marketing; Environmental Knowledge; Environmental Advertisement; Moral Norms; Attitude; Revisit Intention

DETERMINANTS OF REGIONAL DEVELOPMENT BANK PERFORMANCE WITH OPERATIONAL EFFICIENCY AS AN INTERVENING VARIABLE

2026-03-03T14:42:31+00:00

This study investigates the effects of capital adequacy, liquidity, and credit risk on the financial performance of conventional Regional Development Banks (RDBs) in Indonesia, with operational efficiency examined as a mediating variable. Capital adequacy, liquidity, and credit risk are proxied by the Capital Adequacy Ratio (CAR), Loan to Deposit Ratio (LDR), and Non-Performing Loan (NPL) ratio, respectively, while operational efficiency and financial performance are measured using the Operating Expenses to Operating Income ratio (BOPO) and Return on Assets (ROA). The study utilizes secondary data derived from the financial statements of 24 conventional RDBs over the 2019–2024 period, generating panel observations for analysis. Panel data regression with a Random Effects Model is employed, and the mediating role of operational efficiency is examined using the Sobel test. The findings reveal that capital adequacy and liquidity exert positive but insignificant effects on financial performance, whereas credit risk has a significant negative effect. Operational efficiency does not mediate the relationship between capital adequacy and liquidity and financial performance but significantly mediates the effect of credit risk on financial performance. These results underscore the importance of effective credit risk management and cost efficiency in enhancing bank profitability and ensuring sustainable financial performance.

Keywords: Performance; Capital Adequacy; Liquidity; Credit Risk; Operational Efficiency

THE INFLUENCE OF AFFILIATE COMMISSIONS, PRODUCT QUALITY, AND AFFILIATE PROMOTION STRATEGY ON ENTREPRENEURIAL INTEREST THROUGH SHOPEE E-COMMERCE PLATFORM

2026-03-03T14:42:31+00:00

This study explores the potential of affiliate marketing as an entrepreneurial opportunity by examining the influence of affiliate commissions, product quality, and affiliate promotion strategies on entrepreneurial interest through the Shopee e-commerce platform. Adopting utilizing a quantitative framework, where primary data was gathered via surveys administered to a sample of 100 participants who had conducted transactions on Shopee and expressed interest in participating in the Shopee affiliate program. The data were analyzed using multiple linear regression. The findings reveal that affiliate commissions have a positive but insignificant effect on entrepreneurial interest. In contrast, product quality and affiliate promotion strategies exert positive and significant effects on entrepreneurial interest. These results suggest that while financial incentives may attract initial attention, perceived product value and effective promotional strategies play a more decisive role in fostering entrepreneurial motivation within affiliate-based digital business models. This study contributes to the growing literature on digital entrepreneurship and provides practical insights for optimizing affiliate marketing programs to encourage entrepreneurial participation.

Keywords: Shopee Affiliate Marketing; Affiliate Commissions; Product Quality; Affiliate Promotion Strategies; Entrepreneurial Interest

RED OCEAN VS BLUE OCEAN STRATEGY: COMPARATIVE ANALYSIS IN CREATING COMPETITIVE ADVANTAGE

2026-03-03T14:42:30+00:00

In an increasingly competitive business world, companies are required to innovate in order to maintain a competitive advantage. This article aims to analyze the comparison between Red Ocean and Blue Ocean strategies in creating competitive advantage. The research method used is a literature review, by collecting and analyzing related literature from various sources, including scientific journals and research reports. The results of the study indicate that the the Red Ocean Strategy focuses on competition in existing markets, encouraging companies to increase efficiency and product differentiation, but often traps them in price wars. In contrast, Blue Ocean Strategy offers an innovative approach by creating new market space that reduces the intensity of competition, allowing companies to build advantages that are difficult to imitate. Understanding these two strategies is important for determining strategic directions that are in accordance with dynamic market conditions.

Keywords: Red Ocean Strategy; Blue Ocean Strategy; Competitive Advantage; Strategic Management

SPIRITUAL EMPLOYER BRANDING AND TURNOVER INTENTION: THE MEDIATING ROLE OF ORGANIZATIONAL COMMITMENT IN AN FAITH-BASED INSTITUTION

2026-03-03T14:42:29+00:00

This study examines the effect of employer branding on turnover intention in Islamic boarding schools (pesantren) in Cirebon Regency, with organizational commitment serving as a mediating variable. A quantitative research design was employed, with 73 respondents selected through proportional sampling from a population of 275 employees. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software to assess the relationships among variables. The findings indicate that employer branding has a significant negative effect on turnover intention. Furthermore, organizational commitment significantly mediates the relationship between employer branding and turnover intention. These results suggest that strengthening employer branding can effectively reduce employees’ intention to leave, particularly when it fosters higher levels of organizational commitment. This study contributes to the literature on employee retention in faith-based educational institutions. However, as the research is limited to pesantren within a single district, the generalizability of the findings remains constrained. Future research is encouraged to incorporate additional determinants of turnover intention to provide a more comprehensive understanding of retention strategies in religious-based organizations.

Keywords: Employer Branding; Organizational Commitment; Turnover Intention

ANALYSIS OF THE EFFECT OF E-RECRUITMENT, EMPLOYER BRANDING, AND CORPORATE REPUTATION ON THE INTEREST OF GENERATION Z IN APPLYING FOR JOBS

2026-03-05T14:42:37+00:00

This study investigates the influence of e-recruitment, employer branding, and corporate reputation on job application interest among Generation Z fresh graduates in Surakarta City, Central Java. Adopting a quantitative survey design, data were collected through questionnaires distributed to 60 purposively selected respondents who had completed their education and previously applied for jobs. The research instrument was tested for validity and reliability prior to analysis. Multiple linear regression was employed to examine the relationships among variables. The findings reveal that e-recruitment, employer branding, and corporate reputation each have a significant effect on job application interest. Collectively, these variables explain a substantial proportion of the variation in job application interest among fresh graduates. The results highlight the importance of digital recruitment systems and strong organizational image in attracting Generation Z job seekers. This study contributes to the literature on recruitment strategies and employer attractiveness in the digital era.

Keywords: E-recruitment; Employer Branding; Corporate Reputation

THE EFFECT OF WILLINGNESS TO CHANGE, JOB SATISFACTION, AND INTERHUMAN RELATIONS ON EMPLOYEE PERFORMANCE AT PT. LMN, PASURUAN REGENCY

2026-03-05T14:42:37+00:00

This study examines the influence of readiness for change, job satisfaction, and interpersonal relationships on employee performance at PT. LMN. A quantitative research design was employed, involving 128 employees as research respondents. Data were analyzed using linear regression to assess the relationships among the variables. The findings indicate that readiness for change, job satisfaction, and interpersonal relationships each have a positive and significant effect on employee performance. Employees who demonstrate greater adaptability to organizational changes tend to exhibit higher levels of productivity. Similarly, higher job satisfaction is associated with enhanced work engagement and performance outcomes. In addition, positive interpersonal relationships within the workplace contribute to improved performance through effective communication and social support. These results underscore the importance of fostering adaptability, maintaining employee satisfaction, and promoting healthy workplace relationships as key drivers of optimal organizational performance.

Keywords: Willingness to Change; Job Satisfaction; Interhuman Relations; Employee Performance

THE ROLE OF TOURIST VILLAGE COMPETITIVENESS FACTORS ON TOURISTS' BEHAVIORAL INTENTIONS

2026-03-05T14:42:36+00:00

Research on the competitiveness of tourist villages from the perspective of tourists in Indonesia remains limited, despite the government’s strong commitment to developing tourist villages as instruments for economic growth, community welfare improvement, poverty alleviation, unemployment reduction, environmental conservation, and cultural preservation. This study investigates the competitiveness factors of tourist villages that influence tourists’ behavioral intentions, specifically their intention to visit or revisit and to recommend these destinations. The study is based on survey data collected from 318 respondents in Batam who have previously visited tourist villages. The findings indicate that overall competitiveness factors significantly affect tourists’ intentions to visit and recommend tourist villages. However, cultural and attractiveness-related factors do not significantly influence the intention to visit. These results provide important insights for tourist village managers and policymakers in designing strategies to strengthen destination competitiveness and stimulate positive tourist behavioral responses. The study contributes to the literature on destination competitiveness and sustainable rural tourism development in emerging economies.

Keywords: Intention to Visit; Intention to Recommend; Destination Competitiveness; Tourist Village

THE INFLUENCE OF ADVERTISING VIEWS, ADVERTISING ATTRACTIVENESS, AND ADVERTISING POWER ON CAR PURCHASE DECISIONS IN THE COMMUNITY OF BANDAR LAMPUNG CITY

2026-03-05T14:42:36+00:00

This study examines the influence of advertising exposure, advertising attractiveness, and advertising strength on consumers’ purchasing decisions. Drawing on advertising and consumer behavior perspectives, the research investigates how different dimensions of advertising effectiveness shape decision-making processes. The independent variables comprise advertising exposure, advertising attractiveness, and advertising strength, while purchasing decision serves as the dependent variable. Using a quantitative approach, data were collected through structured questionnaires administered to 400 respondents selected through probability sampling. The data were analyzed using multiple linear regression to assess both the individual and simultaneous effects of the proposed predictors on purchasing decisions. The findings indicate that advertising exposure, advertising attractiveness, and advertising strength each exert a significant positive influence on purchasing decisions. Furthermore, the three dimensions collectively contribute substantially to explaining variations in consumer purchasing behavior. These results highlight the importance of designing advertisements that are not only visible but also appealing and persuasive in order to enhance their impact on consumer decisions. The study contributes to the advertising literature by providing empirical evidence on the multidimensional role of advertising effectiveness in shaping purchasing behavior within a local urban context. However, as the research was conducted in Bandar Lampung City, the generalizability of the findings may be limited. Future research is encouraged to incorporate additional explanatory variables and extend the investigation to different geographical settings to strengthen the robustness and applicability of the results.

Keywords: Ad Views; Ad Appeal; Ad Strength; Purchase Decision

ORGANIZATIONAL CULTURE, LEADERSHIP, AND ORGANIZATIONAL PERFORMANCE : SYSTEMATIC LITERATURE REVIEW

2026-03-05T14:42:35+00:00

This study systematically reviews existing literature to examine how organizational culture and leadership style affect organizational performance. Adopting a descriptive design and qualitative approach, it compiles studies from multiple sources, particularly the Scopus database using the keywords “organizational culture, leadership, and organizational performance” for the period 2019–2024. The synthesis of 17 selected articles shows that a strong organizational culture combined with adaptive, effective, and responsive leadership substantially enhances employee engagement and productivity. The review further indicates that transformational and situational leadership styles are especially effective in aligning employees with organizational cultural values, thereby improving overall performance. Accordingly, the study argues that organizations that invest in a supportive culture and inclusive leadership are more likely to achieve superior performance outcomes, while also providing useful insights for practitioners and leaders in designing strategies to strengthen performance.

Keywords: Organizational Culture; Leadership; Organizational Performance

THE EFFECT OF FINANCIAL LEVERAGE, COMPANY VALUE, ASSET GROWTH, AND AUDITOR'S REPUTATION ON INCOME SMOOTHING PRACTICES

2026-03-05T14:42:34+00:00

This study employs a collection of 48 data points derived from financial reports of healthcare companies listed on the Indonesia Stock Exchange during the period from 2020 to 2023The selection of participants was done using purposive sampling techniques, and the data were analyzed using logistic regression. The findings indicate that, simultaneously, financial leverage, company value, asset growth, and auditor have profit equalization. Partially results show that auditor reputation significantly influence income smoothing reputation practices. In contrast, company value and asset growth do suggest that capital structure and the credibility of external auditors play a more prominent explaining behavior compared to firm value and growth factors.

Keywords: Income Smoothing; Financial Leverage; Company Value; Asset Growth; Auditor Reputation

BUSINESS MARKETING STRATEGY TO IMPROVE SALES OF PAKAYON NOODLES AT HOME INDUSTRY JAYA LESTARI, MANISA VILLAGE, BARANTI DISTRICT, SIDENRENG RAPPANG REGENCY

2026-03-06T14:42:41+00:00

This study aims to analyze the marketing strategy implemented by Home Industry Jaya Lestari in increasing sales of its “Pakayon” noodle products and to formulate strategies that can sustain optimal sales beyond major events such as weddings or celebrations. The research adopts a qualitative approach using a case study method. Data were collected through in-depth interviews with the business owner, production staff, and consumers, and analyzed using NVivo 15 Plus through coding and thematic analysis techniques. The findings indicate that product sales are heavily dependent on large-scale events, with the majority of transactions occurring during such occasions. This dependence is primarily attributed to limited digital promotion, insufficient product innovation tailored to daily consumption, restricted distribution channels, and the absence of a structured customer loyalty program. Nevertheless, the product’s key strengths lie in its distinctive taste, desirable noodle texture, and satisfactory customer service. The study recommends implementing product diversification, strengthening branding and digital marketing efforts, expanding distribution networks, conducting market education initiatives, and developing a customer loyalty program to encourage repeat purchases. By adopting more adaptive and innovative marketing strategies, Home Industry Jaya Lestari is expected to reduce reliance on seasonal demand and enhance business sustainability amid increasingly dynamic competition in the food industry.

Keywords: Marketing Strategy; UMKM; Product Diversification; Digital Promotion; Customer Loyalty

THE INFLUENCE OF SOCIAL MEDIA USAGE AND ELECTRONIC WORD OF MOUTH ON PURCHASE INTENTION MEDIATED BY BRAND EQUITY

2026-03-06T14:42:40+00:00

This study aims to examine the influence of social media usage and electronic word of mouth (eWOM) on purchase intention, with brand equity serving as a mediating variable among Generation Z fashion consumers in Surakarta City. A quantitative research design was employed, and data were collected through questionnaires distributed to 399 respondents selected using purposive sampling. The data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach. The findings indicate that both social media usage and eWOM have a positive and significant direct effect on purchase intention. Additionally, both variables indirectly influence purchase intention through brand equity. Brand equity itself plays a significant role in strengthening consumers’ intention to purchase. These results highlight the importance of building strong brand equity to maximize the effectiveness of social media marketing and electronic word of mouth strategies. However, this study is limited to Generation Z consumers in a single city, which may limit the generalizability of the findings. Future research is recommended to include broader demographic groups and wider geographic areas to enhance the robustness and applicability of the results.

Keywords: Social Media Usage; Electronic Word of Mouth ; Brand Equity; Purchase Intention ; Generation Z ; Fashion

THE INFLUENCE OF WORK EXPERIENCE AND WORK ENVIRONMENT ON EMPLOYEE PRODUCTIVITY WITH ORGANIZATIONAL CULTURE AS AN INTERVENING VARIABLE AT PT BAHAGIA JAYA SEJAHTERA BOGOR

2026-03-06T14:42:40+00:00

This study aims to examine the effects of work experience and work environment on employee productivity, with organizational culture serving as a mediating variable. A quantitative approach was employed using descriptive and path analysis methods. Data were collected through questionnaires distributed to 80 employees, representing the entire population, and selected using a saturation sampling technique. The research instruments were tested for validity and reliability and met the required classical assumption criteria. The Sobel test was applied to evaluate indirect effects. The findings indicate that: (1) work experience and work environment significantly influence organizational culture; (2) work experience, work environment, and organizational culture each have a direct and significant effect on employee productivity; and (3) work experience and work environment also exert an indirect effect on employee productivity through organizational culture. These results highlight the importance of fostering a supportive work environment and leveraging employee experience to strengthen organizational culture and enhance productivity.

Keywords: Work Experience; Work Environment;Organizational Culture; Employee Productivity

SWOT ANALYSIS OF DIGITAL MARKETING AT MSMEs KING SEMPOL JEMBER

2026-03-06T14:42:38+00:00

This study aims to identify the strengths, weaknesses, opportunities, and threats (SWOT) associated with the implementation of digital marketing in MSME King Sempol in Jember, as well as to formulate appropriate digital marketing strategies to optimize the utilization of social media platforms. The research employs a SWOT analysis approach to systematically evaluate internal and external factors affecting the business. The findings indicate that the primary strengths of MSME King Sempol include its distinctive product taste, affordable pricing, strategic business location, availability of official social media accounts, and the use of preservative-free raw materials. However, several weaknesses were identified, such as the product’s limited shelf life (only three days), unattractive and inconsistent social media content, the absence of dedicated social media management staff, limited digital marketing knowledge, and unscheduled, unstructured posting practices. In terms of external factors, opportunities include the potential use of influencer testimonials, a large and continuously growing social media user base, increased purchasing power during new student admissions, the high virality of culinary content online, and the expansion of a loyal customer base. Meanwhile, threats consist of similar competitors in the same sales area, rising raw material costs, intense competition in online culinary content, rapidly changing viral food trends, and unstable internet connectivity. The SWOT matrix analysis positions MSME King Sempol in Quadrant I, indicating an aggressive (growth-oriented) strategy. Accordingly, the recommended strategy is the SO (Strength–Opportunity) strategy, which emphasizes leveraging internal strengths to capitalize on external opportunities. Proposed strategies include collaborating with local influencers to enhance brand visibility, consistently promoting products through Instagram and TikTok, offering promotional discounts, creating visually appealing and engaging digital content, and sharing customer testimonials to build trust and strengthen audience engagement.

Keywords: Digital Marketing; MSMEs; SWOT

THE INFLUENCE OF PRICE PERCEPTION, BRAND TRUST, AND ONLINE CUSTOMER REVIEWS ON THE PURCHASE DECISION OF SKINTIFIC SKINCARE AMONG STUDENTS OF MERCU BUANA UNIVERSITY YOGYAKARTA

2026-03-06T14:42:38+00:00

This study aims to examine the influence of price perception, brand trust, and online customer reviews on purchasing decisions of Skintific skincare products among students at Universitas Mercu Buana Yogyakarta. The research adopts a quantitative approach with a causal associative design. A total of 100 respondents were selected using purposive sampling. Data were collected through a five-point Likert scale questionnaire and analyzed using multiple linear regression techniques.The findings reveal that, simultaneously, price perception, brand trust, and online customer reviews significantly influence purchasing decisions. Partially, price perception and online customer reviews have a positive and significant effect on purchasing decisions, whereas brand trust does not show a significant influence. Among the independent variables, online customer reviews emerge as the most dominant factor affecting purchasing decisions.These results indicate that young consumers tend to rely more heavily on peer-generated reviews and perceived value for money rather than solely on brand trust. The study offers important implications for digital marketing strategies, emphasizing the need to strengthen competitive price positioning and actively manage online customer reviews as credible and persuasive sources of consumer information.

Keywords: Price Perception; Brand Trust; Online Customer Reviews; Purchasing Decisions; Skintific

THE INFLUENCE OF KNOWLEDGE MANAGEMENT, WORK ABILITY AND WORK ATTITUDE ON EMPLOYEE PERFORMANCE THROUGH JOB SATISFACTION AS A MEDIATING VARIABLE

2026-03-06T14:42:37+00:00

This study examines the influence of knowledge management, work ability, and work attitude on employee performance and job satisfaction, as well as the mediating role of job satisfaction in the relationship between these variables and employee performance at BPS NTT Province. A quantitative research design was employed, with data collected from 86 respondents through questionnaires, interviews, and observations. Data were analyzed using descriptive and inferential statistical techniques with the assistance of SmartPLS software. The findings indicate that work ability and work attitude have a significant positive effect on employee performance, whereas knowledge management does not directly influence employee performance. However, knowledge management, work ability, and work attitude each significantly affect job satisfaction. Furthermore, job satisfaction has a significant positive effect on employee performance and mediates the relationships between knowledge management, work ability, work attitude, and employee performance. These results highlight the critical role of job satisfaction in enhancing performance and underscore the importance of strengthening employees’ competencies and attitudes within public sector organizations.

Keywords: Performance; Job Satisfaction; Knowledge Management; Work Ability; Work Attitude

EMPLOYER BRANDING IN PRACTICE : FOSTERING JOB SATISFACTION AND SUSTAINING EMPLOYEE RETENTION IN THE PALM OIL INDUSTRY

2026-03-06T14:42:36+00:00

The highly competitive nature of the palm oil industry requires companies to implement strategic human resource management practices, with employer branding playing a crucial role in enhancing organizational competitiveness. This study investigates the effect of employer branding on employee retention, with job satisfaction acting as a mediating variable, at PT Surya Alam Permai. A quantitative research approach was employed using purposive sampling, involving 50 respondents selected from a total population of 150 employees. Data were collected through structured questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to evaluate the relationships among the research variables. The findings reveal that employer branding has a positive and significant effect on job satisfaction. Furthermore, employer branding directly enhances employee retention. Job satisfaction also exerts a positive and significant influence on employee retention. In addition, job satisfaction significantly mediates the relationship between employer branding and employee retention, indicating that a strong employer image increases retention both directly and indirectly through enhanced employee satisfaction. These results underscore the strategic importance of employer branding in fostering job satisfaction, strengthening employee loyalty, and reducing turnover rates. Ultimately, an effective employer branding strategy contributes to long-term organizational sustainability and competitive advantage.

Keywords: Employer Branding; Employee Retention; Job Satisfaction; Palm Oil Plantation; Processing Industry

PARTNERSHIP STRATEGY IN THE DEVELOPMENT OF THE HALAL INDUSTRY BASED ON LOCAL WISDOM FROM THE PERSPECTIVE OF SHARIA COMPLIANCE

2026-03-08T14:42:40+00:00

This study aims to analyze partnership strategies, challenges, and obstacles in developing a halal industry grounded in local wisdom and sharia compliance principles. The research employs a qualitative design with a phenomenological approach, focusing on understanding the lived experiences and perspectives of business actors in implementing partnership strategies. Data were collected through observation, in-depth interviews, and documentation. The findings reveal that partnership strategies in developing the halal industry include: (a) enhancing the knowledge and skills of business actors, (b) involving local farmers in the supply chain, (c) increasing the number of employees, (d) expanding business networks, (e) broadening marketing channels, (f) fostering collaboration with relevant stakeholders, and (g) strengthening competitiveness. However, several challenges were identified, including limited availability of raw materials, the absence of halal certification, and the lack of formal partnership agreements. In addition, key obstacles consist of: (a) rapid technological changes, (b) limited understanding among farmers regarding raw material quality standards, (c) difficulty in recruiting skilled workers, (d) limited business networks or relationships, (e) minimal promotional budgets—particularly for digital marketing, (f) ego or individualistic attitudes among stakeholders, and (g) insufficient innovation. From a sharia compliance perspective, halal industry development must avoid practices such as maisir, tadlis, gharar, haram, riba, ihtikar, and bathil.

Keywords: Partnership Strategy; Local-Based Halal Industry Development; Sharia Compliance

IMPLEMENTATION OF CLASSIC THEMES AND THE EXPERIENCE OF HISTORICAL VALUES IN CREATING SUSTAINABLE TOURISM SUPPORTING BUSINESSES

2026-03-08T14:42:40+00:00

Referring to the concept of sustainability, business and tourism can be developed in line with various opportunities. The experience and uniqueness of tourism-based businesses are an added value. However, the facts show that historical tourism-based businesses have not developed much. Managers have not maximized the potential of the surrounding historical value. On the other hand, businesses based on historical nuances are considered disruptive to tourism activities, leading to concerns about damaging historical values. This study aims to investigate the management of businesses based on classical themes and historical nuances in creating sustainability. Qualitative methods were used from an interpretive perspective. Several businesses based on historical nuances and classical themes were selected as research objects, including: Cokelat Monggo (traditional-premium product), Prianti Gagarin (Classic Place), and Ndalem Natan (edu-culture business). These businesses can create sustainability through classical themes and historical nuances. The study results indicate that business managers must think intelligently when developing their businesses. Several sustainability efforts need to be implemented, such as: 1) collaboration and optimization of classical themes, 2) education and consumer experience, 3) emotional closeness, and 4) community empowerment.

Keywords : Business; Sustainability; Tourism; History; Classic Themes

EXPLORING DIGITAL TRANSFORMATION OPPORTUNITIES FOR MSMES: A PHENOMENOLOGICAL STUDY IN THE EASTERN INDONESIAN CULINARY SECTOR

2026-03-08T14:42:39+00:00

Digital transformation offers substantial opportunities for Micro, Small, and Medium Enterprises (MSMEs) in Eastern Indonesia; however, its implementation remains constrained by infrastructural limitations, low levels of digital literacy, and cultural tensions. This study explores the lived experiences of culinary MSME actors as they navigate the complexities of digitalization, with the aim of understanding how they interpret, negotiate, and adapt to technological change. Adopting a phenomenology-based ethnographic approach, the research draws on in-depth interviews and documentation to capture rich, contextualized accounts of participants’ digital experiences. The findings indicate that digital transformation within these enterprises does not constitute a linear or fully autonomous shift toward modernization. Instead, it represents a process of “conditioned becoming modern,” characterized by constrained agency shaped by infrastructural barriers, selective adoption of digital tools, and strong dependence on family and community networks for knowledge exchange and skill acquisition. These results challenge the universal applicability of diffusionist perspectives, particularly Rogers’ Diffusion of Innovation theory, which tends to assume relatively homogeneous pathways of technology adoption. The study therefore underscores the importance of context-sensitive policies that integrate local cultural values, social structures, and infrastructural realities to foster inclusive and sustainable digital transformation among MSMEs.

Keywords: Digital Transformation; MSMEs; Phenomenology

IMPLEMENTATION OF GREEN HUMAN RESOURCE MANAGEMENT PRACTICES FOR SUSTAINABLE ENVIRONMENTAL PERFORMANCE: MOTIVATION AND JOB SATISFACTION AMONG HOSPITAL EMPLOYEES IN BATAM

2026-03-08T14:42:39+00:00

This study investigates the relationship between green human resource management (Green HRM) practices, motivation, job satisfaction, and sustainable environmental performance in hospitals located in Batam. The study population comprises 200 employees from five hospitals in the city. Data were analyzed using SmartPLS 3 to assess the structural relationships among the variables. The findings demonstrate that all proposed hypotheses are statistically significant. Green HRM practices positively influence job satisfaction, employee motivation, and sustainable environmental performance. In addition, job satisfaction and motivation are found to effectively mediate the relationship between Green HRM practices and sustainable environmental performance. This indicates that environmentally oriented HR policies not only directly enhance environmental outcomes but also indirectly strengthen them by fostering positive employee attitudes and motivation. These results highlight the strategic importance of implementing Green HRM practices to support organizational sustainability objectives. The novelty of this research lies in identifying job satisfaction and motivation as critical mediating mechanisms that amplify the impact of Green HRM practices on achieving optimal environmental performance within healthcare institutions.

Keywords: Green HRM Practices; Sustainable Environmental Performance; Motivation; Job Satisfaction

APPLICATION OF ALTMAN Z-SCORE METHOD IN PREDICTING FINANCIAL DISTRESS AT PT PINDAD FOR PERIOD 2019–2023

2026-03-08T14:42:38+00:00

PT Pindad, as a strategic state-owned enterprise, plays a crucial role in supporting Indonesia’s national defense industry. This study aims to analyze the company’s financial distress condition using the Altman Z-Score method and to forecast its 2024 financial position through time-series linear regression analysis conducted in Microsoft Excel. The analysis is based on financial statement data covering the period from 2019 to 2023.The findings reveal that PT Pindad consistently remained in the distress zone throughout the observation period, as indicated by its Z-Score results. Forecasting analysis further suggests a continued decline in financial performance in 2024 if no corrective measures are implemented. The Altman Z-Score model demonstrated an estimated predictive accuracy of 80% when compared with actual financial indicators, indicating that the model is relatively reliable in identifying potential financial distress conditions.However, this study is limited to a single company case study, which restricts the generalizability of the findings. Future research is recommended to conduct comparative analyses across multiple firms within the defense industry to provide broader insights. To improve long-term financial sustainability, recommended recovery strategies include debt restructuring, stricter capital expenditure control, operational cost efficiency, and optimization of marketing strategies and asset utilization.

Keywords: Financial Distress; Altman Z-Score; Financial Performance

ENHANCING REPURCHASE INTENTION THROUGH SOCIAL MEDIA, PRODUCT VARIETY, AND CAFE ATMOSPHERE: EVIDENCE FROM HERO COFFEE INDONESIA CONSUMERS IN SEMARANG CITY

2026-03-10T14:42:44+00:00

This study aims to analyze the influence of social media marketing, product variety, and café atmosphere on consumer repurchase intention at Hero Coffee Indonesia. A quantitative approach was employed using a survey method with purposive sampling. The respondents consisted of Hero Coffee consumers who had made at least two purchases within the last three months and followed the café’s official social media accounts. Data were collected through structured questionnaires and analyzed using multiple linear regression with the assistance of IBM SPSS Statistics. The findings indicate that social media marketing, product variety, and café atmosphere each have a positive and significant effect on consumer repurchase intention. Simultaneously, the three variables also significantly influence repurchase intention, suggesting that digital engagement, diverse menu offerings, and a comfortable café environment are key drivers of customer loyalty. Theoretically, this study contributes to the development of consumer behavior models in the coffee industry, particularly in understanding factors influencing repeat purchases. Practically, the findings provide strategic insights for Hero Coffee Indonesia’s management in designing more effective marketing initiatives, optimizing product offerings, and enhancing the café atmosphere to strengthen customer retention and increase repurchase intention.

Keywords: Social Media Marketing; Product Variet; Cafe Atmosphere; Repurchase Intention; Hero Coffee Indonesia

XYZ COFFEE IN THE DIGITAL ERA : ANALYSIS OF BRAND TRUST AND CUSTOMER ENGAGEMENT AS DETERMINANTS OF PURCHASE DECISION

2026-03-10T14:42:44+00:00

This study analyzes the role of social media marketing activities in influencing purchase intention and purchase decision for XYZ Coffee, with brand trust, brand attitude, and customer engagement acting as mediating variables. A quantitative explanatory approach was employed, involving 200 active social media users in Indonesia who had previously purchased products from XYZ Coffee. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results demonstrate that social media marketing activities exert a significant direct effect on purchase decision and an indirect effect through brand trust, brand attitude, and customer engagement. Among the mediating variables, brand attitude and customer engagement play a dominant role in strengthening purchase intention, which subsequently leads to purchase decision. These findings indicate that the success of digital marketing strategies depends not only on social media visibility but also on the company’s ability to build positive brand perceptions, foster trust, and create meaningful interactions with consumers. This study contributes to the advancement of digital marketing and consumer behavior literature by proposing an integrated framework applicable to coffee brands and fast-moving consumer goods competing in highly dynamic digital environments.

Keywords : Brand Attitude; Brand Trust; Customer Engagement; Purchase Intention; Purchase Decision

THE EFFECT OF JOB PLACEMENT AND WORK ENVIRONMENT ON EMPLOYEE LOYALTY: EVIDENCE FROM PT KERETA API INDONESIA (PERSERO) REGIONAL DIVISION III PALEMBANG

2026-03-10T14:42:43+00:00

Employee loyalty constitutes a critical foundation for the operational sustainability of PT Kereta Api Indonesia (Persero) Regional Division III Palembang, particularly amid the increasing intensity of passenger and freight transportation services. This study aims to examine the influence of job placement and work environment on employee loyalty, both partially and simultaneously. A quantitative method with a causal-associative design was employed. The research population comprised 176 permanent employees, with a sample of 64 respondents determined using Slovin’s formula with a 10% margin of error. Data were collected through Likert-scale questionnaires and analyzed using multiple linear regression. The results indicate that job placement has a significant effect on employee loyalty, and the work environment also significantly influences employee loyalty. Furthermore, both variables simultaneously have a significant impact on employee loyalty. These findings highlight that appropriate job placement aligned with employee competencies, along with a supportive and conducive work environment, are strategic factors in strengthening employee loyalty and ensuring the sustainability of organizational performance.

Keywords: Job Placement; Work Environment; Employee Loyalty; PT KAI Regional Division III Palembang

SOCIAL MEDIA MARKETING STRATEGY TO INCREASE PURCHASE INTENTION THROUGH BRAND TRUST AND BRAND IMAGE IN LOCAL COFFEE SHOPS ON JAVA ISLAND

2026-03-10T14:42:42+00:00

This study examines the effect of Social Media Marketing on Purchase Intention toward local coffee shops in Java Island, with Brand Trust and Brand Image as mediating variables. A quantitative method was used, which involved surveying 376 individuals who actively use social media and have come into contact with promotional content from local coffee shops. Purposive sampling was used, and the data were analyzed through Partial Least Squares–Structural Equation Modeling (PLS-SEM) using SmartPLS 3.2. The findings indicate that Social Media Marketing has a positive and significant effect on Purchase Intention, and also significantly influences Brand Trust and Brand Image. Furthermore, Brand Trust and Brand Image significantly affect Purchase Intention and mediate the relationship between Social Media Marketing and Purchase Intention. These results suggest that effective social media strategies should focus on strengthening brand trust and brand image to enhance consumers’ purchase intention in the increasingly competitive local coffee shop industry.

Keywords: Social Media Marketing; Brand Trust; Brand Image; Purchase Intention; Local Coffee Shops

INFLUENCE OF ATTITUDINAL LOYALTY ON ONLINE IMPULSE BUYING WITH SELF-CONTROL AS A MODERATING VARIABLE

2026-03-10T14:42:42+00:00

This study aims to analyze the effect of attitudinal loyalty on online impulsive buying, with self-control acting as a moderating variable. A quantitative approach was employed by collecting data from 85 respondents who had shopped through e-commerce platforms in Indonesia. The data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach to test the proposed hypotheses. The results indicate that attitudinal loyalty has a significant effect on impulsive buying behavior, suggesting that stronger emotional attachment and favorable attitudes toward an online platform may increase spontaneous purchasing tendencies. Furthermore, self-control significantly moderates the relationship between attitudinal loyalty and impulsive buying with negative direction, meaning that individuals with higher self-control are less likely to engage in impulsive purchases even when they exhibit strong loyalty. Interestingly, among the dimensions of the online shopping experience, only ease of navigation and trust significantly influence attitudinal loyalty. This finding suggests that functional efficiency and perceived security play a more crucial role in building consumer loyalty than purely hedonic factors such as enjoyment. Overall, the study highlights the importance of platform usability and trust-building strategies while also emphasizing the role of individual psychological traits in shaping impulsive buying behavior.

Keywords: Attitudinal Loyalty; Impulsive Buying; Self-Control; E-Commerce; Online Shopping Experience

THE INFLUENCE OF CREATIVE ECONOMY, BANK CREDIT, AND COMMUNITY SAVINGS ON ECONOMIC GROWTH, POVERTY, AND UNEMPLOYMENT: EVIDENCE FROM INDONESIAN PROVINCES (2015-2024)

2026-03-11T14:42:45+00:00

This study aims to analyze the influence of the creative economy, bank credit, and community savings on economic growth, poverty, and unemployment in Indonesia during the period 2015–2024. The research adopts a quantitative approach using panel data from 34 provinces, sourced from Badan Pusat Statistik and Bank Indonesia. The analytical method employed is panel data regression, with the Fixed Effect Model selected as the best-fitting model based on the Chow Test and Hausman Test results. The findings indicate that the creative economy does not have a significant effect on economic growth and poverty; however, it has a positive and significant effect on unemployment. Bank credit demonstrates a positive and significant influence on economic growth, while exerting a negative and significant effect on poverty and unemployment, suggesting its important role in promoting inclusive development. Meanwhile, community savings positively affect economic growth but are also associated with increases in poverty and unemployment, indicating that savings accumulation alone does not automatically translate into productive economic expansion.Simultaneously, the three independent variables significantly influence economic growth, poverty, and unemployment. These results highlight the critical importance of optimizing financial intermediation, strengthening the productive allocation of savings, and enhancing inclusive economic development policies to achieve balanced and sustainable economic outcomes across provinces in Indonesia.

Keywords: Creative Economy; Bank Credit; Community Savings ; Economic Growth

THE EFFECT OF CONTENT MARKETING AND BRAND IMAGE ON PURCHASE INTENTION OF SPECS PRODUCTS ON TIKTOK SHOP

2026-03-11T14:42:44+00:00

This study aims to analyze the influence of the creative economy, bank credit, and community savings on economic growth, poverty, and unemployment in Indonesia during the period 2015–2024. The research adopts a quantitative approach using panel data from 34 provinces, sourced from Badan Pusat Statistik and Bank Indonesia. The analytical method employed is panel data regression, with the Fixed Effect Model selected as the best-fitting model based on the Chow Test and Hausman Test results. The findings indicate that the creative economy does not have a significant effect on economic growth and poverty; however, it has a positive and significant effect on unemployment. Bank credit demonstrates a positive and significant influence on economic growth, while exerting a negative and significant effect on poverty and unemployment, suggesting its important role in promoting inclusive development. Meanwhile, community savings positively affect economic growth but are also associated with increases in poverty and unemployment, indicating that savings accumulation alone does not automatically translate into productive economic expansion. Simultaneously, the three independent variables significantly influence economic growth, poverty, and unemployment. These results highlight the critical importance of optimizing financial intermediation, strengthening the productive allocation of savings, and enhancing inclusive economic development policies to achieve balanced and sustainable economic outcomes across provinces in Indonesia.

Keywords: Content Marketing; Brand Image; Purchase Intention; TikTok Shop

THE EFFECT OF RISK GOVERNANCE ON BANK PERFORMANCE: EVIDENCE FROM INDONESIAN BANKS

2026-03-11T14:42:44+00:00

This study investigates the impact of risk governance on banking performance in Indonesia using a quantitative approach. Panel data regression is applied to 235 bank-year observations from 47 commercial banks over the 2018–2022 period, with the sample selected through purposive sampling based on data availability and governance disclosures. Bank performance is measured using Return on Assets (ROA) and Return on Equity (ROE), while risk governance is proxied by the Risk Governance Index (RGOV), constructed from risk governance disclosures in annual reports. The empirical findings demonstrate that risk governance has a positive and statistically significant effect on both ROA and ROE, thereby supporting the proposed hypotheses. These results indicate that banks with stronger risk governance frameworks tend to achieve more efficient asset utilization and generate higher returns for shareholders, even after controlling for bank-specific characteristics and time effects. This evidence underscores the importance of robust risk oversight mechanisms in enhancing managerial discipline and operational effectiveness. The study contributes to the corporate governance literature by providing empirical evidence from an emerging market context, particularly within the Indonesian banking sector. From a practical standpoint, the findings suggest that bank management and regulators such as Otoritas Jasa Keuangan and Bank Indonesia should prioritize the strengthening of risk governance structures to promote sustainable performance, financial stability, and long-term resilience in banking institutions.

Keywords: Risk Governance Index; Bank Performance; Agency Theory

DETERMINATION OF CONSUMER SATISFACTION IN ENDEK BALI FASHION MSMES

2026-03-11T14:42:43+00:00

This study examines the influence of digital promotion, brand image, and service quality on customer satisfaction at Fajar Sari Endek Collection in the context of the growing digital transformation in the local fashion industry. The rapid development of digital technology has significantly changed consumer behavior, requiring businesses to adopt effective digital promotion strategies, build a strong brand image, and deliver high service quality to maintain customer satisfaction. This research employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to customers of Fajar Sari Endek Collection who had made purchases either directly or through digital platforms. The data were analyzed using multiple linear regression with the assistance of statistical software. The results indicate that digital promotion, brand image, and service quality each have a positive and significant effect on customer satisfaction, both partially and simultaneously. These findings suggest that integrating digital marketing strategies, strengthening a brand image rooted in local cultural values, and improving service quality are key factors in enhancing customer satisfaction in the traditional fashion industry. This study provides practical insights for managers of traditional fashion MSMEs in developing marketing strategies that are more customer-oriented and capable of sustaining competitiveness in the digital era.

Keywords: Digital Promotion; Brand Image; Service Quality; Customer Satisfaction; Balinese Endek

ANALYSIS OF FACTORS AFFECTING ROBUSTA COFFEE PRODUCTIVITY ON INCREASING FARMERS' ECONOMIC INCOME IN THE PERSPECTIVE OF ISLAMIC BUSINESS

2026-03-12T14:42:47+00:00

This study aims to analyze the influence of Robusta coffee productivity on the income of coffee farmers in Pekon Tambak Jaya, Way Tenong District, West Lampung, as well as to examine the implementation of Islamic business principles in their farming practices. The research employs a qualitative descriptive approach with 22 respondents selected purposively from a total population of 77 coffee farmers. Data collection was conducted through interviews, observations, and documentation, while data validity was ensured using method and source triangulation techniques. The findings indicate that fluctuations in Robusta coffee productivity are largely influenced by climatic conditions and farm management practices. Higher productivity generally leads to increased farmer income; however, farmers still face vulnerability due to unstable coffee selling prices. In addition, the study reveals that most farmers have implemented Islamic business ethics in their economic activities, including honesty in weighing products, transparency in determining prices, and the avoidance of interest-based financing. These practices reflect the application of ethical and fair principles in agricultural transactions within the local farming community.

Keywords : Robusta Coffee; Farmer Income; Productivity; Islamic Business Ethics

THE INFLUENCE OF DIGITAL LITERACY AND SOCIAL MEDIA PROMOTION ON MARKETING PERFORMANCE WITH DIGITAL READINESS AS A MODERATING VARIABLE IN SMALL AND MEDIUM ENTERPRISES IN CIREBON

2026-03-12T14:42:46+00:00

This study aims to analyze the influence of digital literacy and social media promotion on the marketing performance of Small and Medium Enterprises (SMEs) in Cirebon, with digital readiness as a moderating variable. The research adopts a quantitative approach using a survey method involving 325 SME owners registered at Rumah UMKM Cirebon. Data were collected through questionnaires using a Likert scale and analyzed using Structural Equation Modeling with the Partial Least Squares approach. The findings reveal that digital literacy and social media promotion have a positive effect on the marketing performance of SMEs, which is reflected in increased sales growth and wider market reach. The research model is able to explain more than half of the variation in SME marketing performance. However, digital readiness has not demonstrated a significant moderating role in strengthening the relationship between digital literacy, social media promotion, and marketing performance. This study has several limitations, particularly its focus on a specific region and type of business. Therefore, future research is recommended to expand the scope of the study to different regions and include additional strategic variables that may influence SME marketing performance.

Keywords: Digital Literacy; Social Media Promotion; Marketing Performance; SMEs

THE EFFECT OF INTERACTIVITY AND SHOPEE LIVE PROMOTIONS ON IMPULSE BUYING OF NAJMIA BEAUTY CONSUMERS IN SEMARANG CITY

2026-03-12T14:42:46+00:00

The influence of interactive elements and promotional initiatives within the Shopee Live platform on spontaneous purchase tendencies among patrons of Najmia Beauty in Semarang Municipality was investigated through this inquiry. A quantitative methodology was adopted, whereby empirical evidence was gathered via digital surveys disseminated to individuals who had engaged with and transacted through Najmia Beauty's live broadcasts. Purposive selection was applied to recruit 100 participants. Statistical evaluation of the dataset was conducted employing multivariate linear modeling, facilitated by SPSS software version 25. Positive and statistically meaningful associations were revealed between interactive dynamics and promotional efforts, on one hand, and patrons' unplanned acquisition patterns, on the other. Bidirectional engagement in real-time broadcasts, coupled with fleeting incentive schemes, was found to foster abrupt buying choices. Such outcomes suggest that refined dialogic exchanges and incentive frameworks in livestream merchandising can robustly provoke impromptu consumer actions. Nonetheless, constraints arise from the inquiry's confinement to a singular brand and locale. Subsequent investigations are thus advised to incorporate supplementary factors while broadening contextual and territorial dimensions for more holistic insights.

Keywords: Interactivity; Promotion; Impulse Buying

THE INFLUENCE OF BRAND EQUITY AND BRAND TRUST ON PURCHASING DECISIONS THROUGH COMPETITIVE ADVANTAGE OF EXOTIC BRAND CORN SEED PRODUCTS AT DUTA TANI STORE

2026-03-12T14:42:45+00:00

This study aims to examine the influence of brand equity and brand trust on purchasing decisions with competitive advantage as a mediating variable for Exsotic brand sweet corn seed products at Duta Tani Store. The study is motivated by fluctuations in product sales over the past three years and the increasing competition in the agribusiness sector. This research uses a quantitative approach with an explanatory research design. The population consists of consumers who have purchased Exsotic brand sweet corn seeds at Duta Tani Store, with the sample selected using purposive sampling involving 60 respondents. Data analysis was conducted using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS software. The results show that brand equity does not significantly influence competitive advantage or purchasing decisions. In contrast, brand trust has a positive influence on competitive advantage. Furthermore, competitive advantage plays a role as a mediating variable in influencing purchasing decisions. Overall, the research model demonstrates strong predictive capability. These findings suggest that strengthening brand trust is an important strategy for Duta Tani Store in building competitive advantage and encouraging consumer purchasing decisions.

Keywords: Brand Equity; Brand Trust; Competitive Advantage; Purchasing Decisions

ENVIRONMENTAL, SOCIAL, AND GOVERNANCE DISCLOSURE AND BANK FINANCIAL PERFORMANCE IN INDONESIA: THE MODERATING ROLE OF FIRM SIZE (2020–2024)

2026-03-12T14:42:45+00:00

This study examines whether Environmental, Social, and Governance (ESG) disclosure is associated with the financial performance of Indonesian listed banks during the 2020–2024 period and whether firm size moderates this relationship. The research adopts a quantitative explanatory approach, where ESG disclosure is measured using a disclosure index developed through content analysis of annual and sustainability reports. Financial performance is represented by several indicators, including return on assets, return on equity, net profit margin, and earnings per share. The findings indicate that the direct effects of individual ESG disclosure dimensions on financial performance are generally weak and not consistently evident across different performance indicators. Meanwhile, firm size shows a more stable relationship with financial performance in several model specifications. When the moderating effect is considered, the relationship between ESG disclosure and financial performance appears more conditional, suggesting that the financial relevance of ESG practices may depend on specific bank characteristics. This study is limited by a relatively small sample size and the use of disclosure-based ESG measurement. Future research is recommended to expand the sample coverage, extend the observation period, and incorporate alternative ESG measurement approaches to provide more comprehensive insights into the relationship between ESG practices and financial performance.

Keywords: ESG Disclosure; Banking Sector; Financial Performance; Firm Size Moderation; Indonesia Stock Exchange

CONSUMPTIVE CULTURE AMONG STUDENTS: CONTRIBUTIONS OF SOCIAL MEDIA MARKETING, SOCIAL PRESSURE, FINANCIAL MANAGEMENT, AND SHOPEE GAMIFICATION

2026-03-13T14:42:48+00:00

This study examines the role of social media marketing, social pressure, financial management, and gamification in influencing the consumptive culture of students at STEKOM University in Semarang. The study focuses on active students who have a Shopee account and have made a transaction within the last three months. Using purposive sampling, 60 respondents were selected as the research sample. This research adopts a quantitative approach with an explanatory research design, and the data were analyzed using multiple linear regression with the assistance of SmartPLS 4.0. The results indicate that social media marketing, social pressure, financial management, and gamification have a positive and significant influence on students’ consumptive culture, both individually and simultaneously. These findings suggest that digital marketing exposure, social influence, and interactive platform features can encourage higher levels of consumption among students. However, this study is limited to active students of STEKOM University in Semarang with a relatively small sample size, which may limit the generalizability of the findings to other student populations. The study highlights the importance of strengthening financial literacy and increasing consumer awareness as key strategies to control excessive consumption behavior amid the growing influence of digital marketing and social pressure. The findings also provide insights for stakeholders to develop ethical and responsible marketing practices as well as appropriate regulatory strategies to reduce excessive consumptive behavior among students.

Keywords: Social Media Marketing; Financial Management; Gamification; Consumptive Culture

THE EFFECT OF SHIFT WORK AND WORK STRESS ON EMPLOYEE PERFORMANCE OF SALES ASSOCIATES AT NEW BALANCE MALL THE PARK SEMARANG

2026-03-13T14:42:48+00:00

This study analyzes the effect of shift work and work stress on the performance of sales associates at New Balance Mall The Park managed by Mitra Adi Perkasa. The research applies a quantitative approach using questionnaires distributed to employees through a saturated sampling technique. The collected data were analyzed using multiple linear regression. The results show that shift work has a positive influence on employee performance, indicating that an effective shift system can support better work outcomes for employees. In contrast, work stress has a negative influence on employee performance, meaning that higher levels of stress may reduce employees’ ability to perform their tasks effectively. When examined together, shift work and work stress simultaneously influence employee performance. This study provides insights for management in the retail sector to design more effective shift work systems and implement stress management strategies in order to improve employee performance and maintain a productive work environment.

Keywords: Shift Work; Work Stress; Employee Performance; Sales Associate; Retail Management

THE DYNAMICS OF ORGANIZATIONAL CAPABILITIES AND THEIR IMPLICATIONS FOR INTERNAL SERVICE QUALITY IN PUBLIC INSTITUTIONS: A STUDY OF THE REGIONAL OFFICE AND IMMIGRATION UNITS IN WEST KALIMANTAN

2026-03-13T14:42:47+00:00

This study aims to analyze the influence of Digital Transformation and Human Resource Management Practices on Internal Service Quality, with Organizational Agility as a mediating variable at the Regional Office of the Directorate General of Immigration in West Kalimantan. The research employs a quantitative survey method using proportionate stratified sampling, involving 254 employees as respondents. The collected data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that Digital Transformation and Human Resource Management Practices have a significant effect on improving Internal Service Quality, both directly and indirectly through the enhancement of Organizational Agility. Organizational Agility also plays a mediating role in strengthening the relationship between these variables, highlighting its importance as a dynamic capability within the organization. The study concludes that strengthening digital integration, implementing adaptive human resource management practices, and improving organizational responsiveness are essential for enhancing internal service quality in public sector institutions. From a theoretical perspective, this research contributes to the development of the Resource-Based View and Social Exchange Theory within the context of digital public services. However, this study is limited by its cross-sectional research design, and future studies are recommended to use longitudinal approaches to better understand the causal relationships among the variables.

Keywords: Digital Transformation; Human Resource Management Practices ; Organizational Agility; Internal Service Quality; Public Sector; Immigration Office

THE INFLUENCE OF COMMUNICATION, DISCIPLINE, WORK COMPETENCE, AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE

2026-03-13T15:24:28+00:00

This study aims to analyze the influence of communication, discipline, work competence, and work motivation on employee performance at CV Maji Furniture Jepara. The research method used is quantitative with an explanatory approach, involving the entire population of 70 employees through a saturated sampling technique. Data collection was carried out using a questionnaire and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results of the study indicate that communication, discipline, and work competence have a positive and significant effect on employee performance, while work motivation does not have a direct effect on performance. Work motivation is proven to have a significant effect on discipline and work competence, as well as an indirect effect on performance through these two variables, with work competence as the strongest mediator. These findings emphasize the importance of strengthening competence and discipline to improve employee performance.

Keywords: Communication; Discipline; Work Competence; Work Motivation; Employee Performance

THE EFFECT OF BURNOUT AND WORK STRESS ON EMPLOYEE PERFORMANCE AT PT ARTERIA DAYA MULIA CIREBON

2026-03-13T14:57:37+00:00

This study aims to analyze the effect of burnout and work stress on the performance of employees at PT Arteria Daya Mulia in Cirebon. The research applies an associative quantitative approach using a survey method involving employees from the production division. Data were collected from selected respondents and analyzed using multiple linear regression with the assistance of SPSS. The results indicate that burnout does not have a significant effect on employee performance. Similarly, work stress also does not show a significant influence on employee performance. When examined simultaneously, burnout and work stress together do not significantly affect the performance of employees at PT Arteria Daya Mulia Cirebon. These findings suggest that other factors outside the variables examined in this study may play a more important role in determining employee performance.

Keywords: Burnout; Work Stress; Employee Performance

MENTAL WORKLOAD, JOB STRESS, AND LEADERSHIP TRUST SHAPING EMPLOYEE CREATIVITY VIA PSYCHOLOGICAL DISTRESS

2026-03-13T15:25:22+00:00

This study investigates the influence of mental workload, work stress, and trust in leaders on employee creativity and innovation at XYZ University, both directly and through psychological distress as a mediating variable. The research adopts a quantitative explanatory approach and involves employees who have been actively working for at least one year in academic or managerial roles. Data were collected through structured questionnaires and analyzed using Structural Equation Modeling (SEM) with the assistance of SmartPLS.The findings reveal that work stress negatively affects employee creativity and innovation, while trust in leaders plays an important role in encouraging innovative behavior among employees. Meanwhile, mental workload and psychological distress do not show a direct influence on creativity and innovation, and psychological distress does not mediate the relationship between the studied variables. The results highlight the importance of leadership quality and effective stress management in fostering creativity and innovation within organizations. Future research is recommended to expand the research context to different organizations, include additional relevant variables, and apply longitudinal or mixed-method approaches to better understand the psychological dynamics of employees in the workplace.

Keywords: Creativity; Innovation; Leadership; Psychological Distress; Work Stress