Journal of Management : Small and Medium Enterprises (SMEs)

ANTECEDENTS OF EMPLOYEES JOB SATISFACTION AT PT SAMUDERA PERDANA

2026-03-01T14:42:29+00:00

This study aims to analyze the effects of psychological well-being, transformational leadership, employee engagement, and organizational culture on job satisfaction among employees of PT Samudera Perdana. The research was conducted using quantitative methods. Data was collected from 200 employees at PT Samudera Perdana. This research employs the partial least squares method with SmartPLS software. The results of hypothesis testing indicate that there is no positive effect of psychological well-being on job satisfaction and organizational culture on job satisfaction. However, there is a positive effect of transformational leadership on job satisfaction and employee engagement on job satisfaction. The findings of this study are expected to be utilized by companies to address existing issues and enhance the job satisfaction of employees at PT Samudera Perdana.

Keywords: Psychological Well-being; Transformational Leadership; Job Satisfaction; Employee Engagement; Organizational Culture

THE INFLUENCE OF CONTENT MARKETING ON PURCHASE INTENTION

2026-03-01T14:42:29+00:00

The purpose of this study is to analyze the influence of content marketing on purchase intention among Instagram followers of @MasaRemajaCollective. This study uses a quantitative descriptive-verification approach. The population of this study was 10,400 Instagram followers of @MasaRemajaCollective. The sample was taken using the Slovin formula with a margin of error of 10%, resulting in a minimum sample size of 100 respondents. The sampling technique used probability sampling with simple random sampling. Data analysis used simple linear regression, a normality test, a linearity test, and a hypothesis test. The results showed that content marketing implemented by @MasaRemajaCollective has a positive and significant influence on the purchase intention of the audience on Instagram.

Keywords: Content Marketing; Purchase Intention; Instagram

THE EFFECT OF CAPITAL STRUCTURE, LEVERAGE, COMPANY GROWTH, PROFITABILITY AND AUDIT QUALITY ON COMPANY VALUE

2026-03-01T14:42:28+00:00

This study aims 1) To find out and obtain empirical evidence on the effect of capital structure, leverage, company growth, profitability, and audit quality on company value; 2) To find out and obtain empirical evidence on the effect of capital structure on company value; 3) To find out and obtain empirical evidence on the effect of leverage on company value; 4) To find out and obtain empirical evidence on the effect of company growth on company value; 5) To find out and obtain empirical evidence on the effect of profitability on company value; 6) To find out and obtain empirical evidence on the effect of audit quality on company value. The objects of the study were real estate and property companies listed on the Indonesia Stock Exchange for the period 2020-2022. The sample used in the study was 62 companies. The data analysis method used in the study was multiple linear regression analysis. The results of this study indicate that capital structure, leverage, company growth, profitability, and audit quality together affect company value. Based on the partial regression results, capital structure and leverage have a significant effect on company value, while company growth, profitability, and audit quality do not have a significant effect on company value.

Keywords: Firm Value; Capital Structure; Leverage; Firm Growth; Profitability; Audit Quality

COOPERATION AMONG COOPERATIVES AS AN INTER-COOPERATIVE LEARNING CAPABILITY: EVIDENCE FROM CROSS-CASE SYNTHESIS

2026-03-03T03:13:34+00:00

This article reframes Principle 6 as an inter-cooperative learning capability and synthesizes how cooperation architectures convert solidarity into measurable economic and social value. Using secondary data, the study integrates a structured review of cooperative identity and policy guidance with cross-case synthesis of six widely documented cooperation models; evidence was triangulated from ICA, ILO, UN, the World Cooperative Monitor 2025, and publicly available organizational reports. Five recurring learning pathways emerge: purchasing and shared services; benchmarking and peer advisory systems; federation-enabled standard setting; joint ventures and platform cooperation; and capability building through training and mentorship. Pathways perform best when governance preserves member autonomy, uses transparent redistribution, and institutionalizes learning roles. Cooperation among cooperatives operates as a learn-and-scale system that strengthens governance, innovation, resilience, and SDG delivery. Limitation: reliance on secondary, publicly available evidence. Subsequent research should test the Inter-Cooperative Learning Capability framework with primary and longitudinal data.

Keywords: Capability Building; Cooperative Networks; Inter-Cooperation; Organizational Learning; Resilience

ROBOTIC PROCESS AND ENTERPRISE PERFORMANCE: EVIDENCE FROM AN EMERGING ECONOMY

2026-03-01T14:42:27+00:00

The banking sector has been undergoing a broader digital revolution in recent years, including robotic process automation. Hence, this study examines the impact of the robotic processes on enterprise performance, emphasizing Access Bank of Nigeria as the study's focus. Specifically, the study examined (i) the effect of speed of service on employees' satisfaction. (ii) the influence of the accuracy of data processing on employees' work quality. (iii) the influence of scalability on employees' commitment. A descriptive research approach was adopted, and the staff of Access Bank of Nigeria served as the population. The sample size of 131, calculated through Taro Yamane's (1967) method, was used with simple random sampling to collect primary data from the respondents. A partial least squares structural equation model (PLS-SEM) was adopted to examine the causal relationship through SmartPLS 3.0. The results showed that all robotic process factors substantially predict enterprise performance; employees' satisfaction, employees' work quality, and employees' commitment all have R-squared values larger than 20%, which means that the model of robotic process (speed of service, accuracy of data processing, and scalability) accounts for a substantial amount of the volatility in these dependent variables. The study concluded that the robotic process significantly contributes to high performance in the banking industry in an emerging economy. Bank managers in emerging economies should promote scalability that may help ensure consistency in the outcome during the robotic process.

Keywords: Robotic Process; Enterprise Performance; Scalability; Accuracy of Data; Speed of Service

THE ROLE OF WORK STRESS IN MEDIATING THE EFFECT OF WORKLOAD AND WORK ENVIRONMENT ON TURNOVER INTENTION: A STUDY OF ANDY MUSHROOM BOGOR EMPLOYEES

2026-03-01T14:42:27+00:00

This study aims to examine the moderating role of job stress in the relationship between workload, working conditions, and employees’ turnover intentions at Andy Mushroom Bogor. A saturated sampling technique was employed to determine the sample. The findings indicate that workload and job stress have a positive effect on turnover intentions, while working conditions exert a negative influence on employees’ intention to leave. In addition, workload is positively associated with job stress, whereas favorable working conditions are found to reduce job stress. Job stress mediates the positive relationship between workload and turnover intentions and moderates the negative effect of working conditions on turnover intentions.

Keywords: Workload; Work Environment; Work Stress: Turnover Intention

THE INFLUENCE OF SOCIAL, LIFESTYLE, DIGITAL FINANCIAL LITERACY, AND EASE OF USE ON DIGITAL PAYMENT USE AMONG GEN Z

2026-03-01T14:42:26+00:00

This study investigates the effects of social influence, lifestyle, digital financial literacy, and perceived ease of use on the adoption of digital payment methods among Generation Z in Jepara Regency. As a cohort widely recognized for its technological proficiency, Generation Z represents the primary user base of digital financial services. Employing a quantitative research design, data were collected through questionnaires distributed to 128 income-earning Gen Z respondents. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The results indicate that lifestyle and perceived ease of use have a positive and significant effect on digital payment adoption. Conversely, social influence and digital financial literacy do not show a significant impact. These findings suggest that Generation Z’s adoption of digital payment systems is driven mainly by practical considerations and digitally oriented lifestyles rather than social pressure or financial knowledge. This study contributes to the understanding of young generations’ financial behavior in the digital era and offers insights for the development of more user-oriented digital financial services, as well as directions for future research.

Keywords: Digital payment; Generation Z; Lifestyle; Digital financial literacy; Ease of Use

ANALYSIS OF FACTORS THAT AFFECT CUSTOMER SATISFACTION IN CANDU SEDAYU COFFEE PRODUCTS

2026-03-01T14:42:26+00:00

This study is motivated by the increasing intensity of competition among manufacturers offering similar products, which has heightened the need to re-examine the determinants of customer satisfaction. In a highly competitive market environment, rising consumer demand requires firms to continuously enhance their value propositions. Accordingly, this research aims to assess the level of customer satisfaction with Sedayu Candu coffee products and to analyze the influence of product innovation, price, and customer experience on customer satisfaction. A quantitative research design was employed, with data analyzed using statistical techniques to test the proposed relationships. The findings indicate that product innovation, pricing, and customer experience have a significant positive effect on customer satisfaction. These results highlight the importance of strategic product development, competitive pricing, and the creation of positive customer experiences in sustaining customer satisfaction within the coffee industry.

Keywords: Customer Satisfaction; Product Innovation; Price; Customer Experience; Customer Satisfaction

THE INFLUENCE OF BRAND IMAGE AND PRODUCT QUALITY ON PURCHASING DECISIONS FOR HONDA MOTORCYCLES AT PT ASTRA MOTOR CENTRAL JAVA

2026-03-01T14:42:25+00:00

This study aims to gain a deeper understanding of the relationship between brand reputation and perceived product quality with consumer decision-making behavior in purchasing Honda motorcycles, particularly in the operational area of PT Astra Motor Central Java. The strategy used is quantitative, with a survey method as the data collection instrument. Respondents were selected purposively, namely individuals who empirically have experience purchasing Honda motorcycles. Data collected through questionnaires were then analyzed using multiple linear regression. The results of the analysis indicate that brand reputation and perceived product quality have a positive influence on consumer decision-making behavior in purchasing. This study confirms that brand symbolism in the minds of consumers and perceptions of product quality are factors that strengthen individual tendencies to make purchases. Thus, companies are advised to consistently build and maintain a positive brand reputation and maintain product quality, not only as an economic strategy, but also as an effort to form and maintain relationships with consumers that have implications for long-term loyalty.

Keywords: Brand Image; Product Quality; Purchase Decision

ANALYSIS OF QUALITY CONTROL IN THE AMPLANG PRODUCTION PROCESS TO MINIMIZE DEFECTS USING THE SEVEN TOOLS METHOD: A CASE STUDY AT MSME (AMPLANG LILY)

2026-03-01T14:42:26+00:00

Amplang is a traditional Indonesian snack made from milkfish and is widely recognized for its distinctive taste and crunchy texture. In an increasingly competitive food industry, maintaining consistent product quality is essential to meeting consumer expectations and sustaining market competitiveness. This study aims to analyze quality control practices in the amplang production process at Amplang Lily, with a particular focus on reducing product defects. The research employs the Seven Quality Control Tools, including flowcharts, check sheets, histograms, scatter diagrams, fishbone diagrams, Pareto charts, and control charts, which are applied across various stages of the production process. The findings reveal that product defects are primarily attributable to substandard raw materials, inaccurate ingredient measurements, improper processing techniques, and human error during production. This study is limited to a single case study at Amplang Lily, which may restrict the generalizability of the findings to other similar enterprises. Therefore, future research is recommended to examine the application of quality control tools across a broader range of small and medium-sized enterprises (SMEs) or in the production of similar products using different raw materials.

Keywords: Amplang; Quality Control; Seven Tools

THE EFFECT OF FINANCIAL LITERACY, SUBJECTIVE NORMS, AND PERCEIVED BEHAVIORAL CONTROL ON THE USE OF GOPAY DIGITAL WALLET WITH INTENTION AS A MEDIATION VARIABLE

2026-03-03T14:42:33+00:00

This study examines digital payment usage behavior by analyzing the effects of financial literacy, subjective norms, and perceived behavioral control on the intention to use the GoPay digital wallet, as well as the impact of intention on actual usage behavior. Grounded in the Theory of Planned Behavior (TPB), this research adopts a quantitative approach. Data were collected through an online questionnaire distributed via Google Forms to 100 university students and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The findings indicate that financial literacy, subjective norms, and perceived behavioral control significantly influence the intention to use GoPay. In turn, intention has a significant effect on actual usage behavior. Furthermore, intention mediates the relationship between the three antecedent variables and actual usage behavior. These results confirm the applicability of TPB in explaining digital financial behavior, particularly in the context of digital wallet adoption among Generation Z university students, and provide insights for enhancing user engagement strategies in digital financial services.

Keywords: Digital Payment Usage Behavior; Financial Literacy; Subjective Norms; Perceived Behavioral Control; Intention; Theory of Planned Behaviour

IMPACT OF PRODUCT QUALITY ON LEVEL OF CUSTOMER SATISFACTION IN SLEEPOLIC BANDUNG E-COMMERCE

2026-03-03T14:42:32+00:00

The objective of this study is to evaluate the effect of product quality on customer satisfaction at Sleepolic e-commerce platform in Bandung and to identify potential strategies for improving customer satisfaction. A descriptive quantitative approach was employed, with data collected through questionnaires distributed to 33 respondents. Data analysis was conducted using simple linear regression with the assistance of SPSS version 30. The analytical procedures included validity testing, t-testing, and coefficient of determination analysis. The findings suggest that higher product quality leads to a positive and significant increase in customer satisfaction. The coefficient of determination indicates that product quality explains 69.9% of the variance in customer satisfaction, while the remaining proportion is attributable to other factors not examined in this study. Based on these findings, it is recommended that Sleepolic enhance its marketing efforts by offering discounts, promotional programs, and customer loyalty initiatives to further improve customer satisfaction and attract a broader customer base.

Keywords: Product Quality; Customer Satisfaction; E-commerce

DOMESTIC TOURISTS’ REVISIT INTENTION TO MANGROVE TOURISM IN JAKARTA: A THEORY OF PLANNED BEHAVIOR APPROACH

2026-03-03T14:42:32+00:00

This study aims to analyze the factors influencing the revisit intention of domestic tourists to mangrove tourism destinations in the Jakarta area using the Theory of Planned Behavior (TPB) approach. The main focus is directed toward the influence of environmental knowledge, environmental advertising, and moral norms on tourists' attitudes, as well as the impact of these attitudes on revisit intention. This study utilizes a quantitative method, employing a cross-sectional survey approach involving 361 respondents who have visited mangrove tourism areas in Jakarta. The sampling technique used is purposive sampling, while data analysis is conducted using the Structural Equation Modeling (SEM) method with the assistance of AMOS software.

Keywords: Green Marketing; Environmental Knowledge; Environmental Advertisement; Moral Norms; Attitude; Revisit Intention

DETERMINANTS OF REGIONAL DEVELOPMENT BANK PERFORMANCE WITH OPERATIONAL EFFICIENCY AS AN INTERVENING VARIABLE

2026-03-03T14:42:31+00:00

This study investigates the effects of capital adequacy, liquidity, and credit risk on the financial performance of conventional Regional Development Banks (RDBs) in Indonesia, with operational efficiency examined as a mediating variable. Capital adequacy, liquidity, and credit risk are proxied by the Capital Adequacy Ratio (CAR), Loan to Deposit Ratio (LDR), and Non-Performing Loan (NPL) ratio, respectively, while operational efficiency and financial performance are measured using the Operating Expenses to Operating Income ratio (BOPO) and Return on Assets (ROA). The study utilizes secondary data derived from the financial statements of 24 conventional RDBs over the 2019–2024 period, generating panel observations for analysis. Panel data regression with a Random Effects Model is employed, and the mediating role of operational efficiency is examined using the Sobel test. The findings reveal that capital adequacy and liquidity exert positive but insignificant effects on financial performance, whereas credit risk has a significant negative effect. Operational efficiency does not mediate the relationship between capital adequacy and liquidity and financial performance but significantly mediates the effect of credit risk on financial performance. These results underscore the importance of effective credit risk management and cost efficiency in enhancing bank profitability and ensuring sustainable financial performance.

Keywords: Performance; Capital Adequacy; Liquidity; Credit Risk; Operational Efficiency

THE INFLUENCE OF AFFILIATE COMMISSIONS, PRODUCT QUALITY, AND AFFILIATE PROMOTION STRATEGY ON ENTREPRENEURIAL INTEREST THROUGH SHOPEE E-COMMERCE PLATFORM

2026-03-03T14:42:31+00:00

This study explores the potential of affiliate marketing as an entrepreneurial opportunity by examining the influence of affiliate commissions, product quality, and affiliate promotion strategies on entrepreneurial interest through the Shopee e-commerce platform. Adopting utilizing a quantitative framework, where primary data was gathered via surveys administered to a sample of 100 participants who had conducted transactions on Shopee and expressed interest in participating in the Shopee affiliate program. The data were analyzed using multiple linear regression. The findings reveal that affiliate commissions have a positive but insignificant effect on entrepreneurial interest. In contrast, product quality and affiliate promotion strategies exert positive and significant effects on entrepreneurial interest. These results suggest that while financial incentives may attract initial attention, perceived product value and effective promotional strategies play a more decisive role in fostering entrepreneurial motivation within affiliate-based digital business models. This study contributes to the growing literature on digital entrepreneurship and provides practical insights for optimizing affiliate marketing programs to encourage entrepreneurial participation.

Keywords: Shopee Affiliate Marketing; Affiliate Commissions; Product Quality; Affiliate Promotion Strategies; Entrepreneurial Interest

RED OCEAN VS BLUE OCEAN STRATEGY: COMPARATIVE ANALYSIS IN CREATING COMPETITIVE ADVANTAGE

2026-03-03T14:42:30+00:00

In an increasingly competitive business world, companies are required to innovate in order to maintain a competitive advantage. This article aims to analyze the comparison between Red Ocean and Blue Ocean strategies in creating competitive advantage. The research method used is a literature review, by collecting and analyzing related literature from various sources, including scientific journals and research reports. The results of the study indicate that the the Red Ocean Strategy focuses on competition in existing markets, encouraging companies to increase efficiency and product differentiation, but often traps them in price wars. In contrast, Blue Ocean Strategy offers an innovative approach by creating new market space that reduces the intensity of competition, allowing companies to build advantages that are difficult to imitate. Understanding these two strategies is important for determining strategic directions that are in accordance with dynamic market conditions.

Keywords: Red Ocean Strategy; Blue Ocean Strategy; Competitive Advantage; Strategic Management

SPIRITUAL EMPLOYER BRANDING AND TURNOVER INTENTION: THE MEDIATING ROLE OF ORGANIZATIONAL COMMITMENT IN AN FAITH-BASED INSTITUTION

2026-03-03T14:42:29+00:00

This study examines the effect of employer branding on turnover intention in Islamic boarding schools (pesantren) in Cirebon Regency, with organizational commitment serving as a mediating variable. A quantitative research design was employed, with 73 respondents selected through proportional sampling from a population of 275 employees. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software to assess the relationships among variables. The findings indicate that employer branding has a significant negative effect on turnover intention. Furthermore, organizational commitment significantly mediates the relationship between employer branding and turnover intention. These results suggest that strengthening employer branding can effectively reduce employees’ intention to leave, particularly when it fosters higher levels of organizational commitment. This study contributes to the literature on employee retention in faith-based educational institutions. However, as the research is limited to pesantren within a single district, the generalizability of the findings remains constrained. Future research is encouraged to incorporate additional determinants of turnover intention to provide a more comprehensive understanding of retention strategies in religious-based organizations.

Keywords: Employer Branding; Organizational Commitment; Turnover Intention