Journal of Management : Small and Medium Enterprises (SMEs)

EVALUATING THE ADOPTION OF SMART SAFETY TECHNOLOGIES IN NIGERIAN CONSTRUCTION INDUSTRY: CHALLENGES AND BENEFITS

Augustine Chibueze Iherobiem — 2025-11-01

This study investigates how smart safety technologies are being adopted in Nigeria's construction sector. The study used a quantitative methodology using a survey questionnaire to collect data from Nigerian construction industry professionals. The study's target group consisted of construction professionals who lived in Ogun State, Nigeria's Ijebu Ode Area. The researcher selected a sample size of 150. The exploratory factor analysis and principal component analysis extraction procedures were used to analyse the data. The study came to the conclusion that the application of smart safety technology in Nigeria's construction sector has improved project completion and success while lowering accidents and injuries. Thus, the study suggested that construction companies should increase the amount of money allocated to purchase new technologies and offer frequent training programs to teach their employees how to use them in order to help overcome the fundamental barriers that prevent the adoption of smart safety technology.

Keywords: Construction Safety; Smart Safety Technologies; Project Management

THE IMPACT OF INSTAGRAM SOCIAL MEDIA ON KOPI KENANGAN BRAND LOYALTY

Felix Kenneth Sebastian — 2025-11-01

With the widespread use of social media, companies create various creative content to attract people's attention. One of them is Kopi Kenangan. This research aims to determine the influence of Instagram social media on Kopi Kenangan brand loyalty by studying consumers in the city of Bandung. The method used in this research is quantitative with a descriptive nature and uses a questionnaire as a data collection tool. The sample used was a purposive sampling technique aimed at Kopi Kenangan consumers in Bandung City with a total of 106 respondents. Data analysis was carried out using simple linear regression, coefficient of determination, and hypothesis testing. Based on the research results, the social media Instagram account @kopikenangan.id has an influence on the brand loyalty of Kopi Kenangan consumers. The coefficient of determination value was 30.8%, which shows that the remaining 69.2% is explained by other variables.

Keywords: Social Media; Instagram; Coffee Shop; Brand Loyalty

ANALYSIS OF CUSTOMER SATISFACTION USING IMPORTANCE PERFORMANCE ANALYSIS (IPA) METHOD AT HOUSE OF TJIHAPIT

Kayla Vania Ayu Tjandra — 2025-11-01

This study uses the Importance-Performance Analysis (IPA) method to evaluate the service quality at the House of Tjihapit, a restaurant in Bandung that faces challenges due to the COVID-19 pandemic. A quantitative approach was applied, gathering data through questionnaires to assess customer expectations and perceptions of service performance. The findings reveal that while overall service performance slightly exceeds customer expectations by 2%, issues such as poor handling of service problems remain. The study concludes that despite satisfactory service quality, there is a need for targeted improvements in specific areas to enhance customer satisfaction and retention. Future research should explore similar evaluations across multiple venues to provide a broader understanding of service quality in the industry.

Keywords: Service Quality; Customer Satisfaction; Importance-Performance Analysis

OPTIMIZATION OF THE COAL HANDLING FACILITY LINE FOR COAL SUPPLY TO A COAL-FIRED POWER PLANT

Raden Muhammad Fauzih — 2025-11-01

The Coal Handling Facility (CHF) functions as the principal conveyor line responsible for delivering coal to the coal-fired power plant. Coal extracted from the mining face is transported by dump trucks over an average distance of approximately five kilometers before being transferred to the conveyor system, which subsequently channels the coal to the power plant. In parallel, overburden materials are transported to designated disposal sites located about four kilometers from the mining area. These operational conditions underscore the necessity of optimizing the CHF route to enhance overall system efficiency. This study investigates the operational constraints and develops strategies for improving coal supply chain performance to the power plant. The research employs the Six Sigma methodology, utilizing its structured problem-solving framework : Define, Measure, Analyze, Improve, and Control (DMAIC), to propose optimization measures aimed at enhancing efficiency and reducing operational costs for the company.

Keywords: Coal Handling Facility (CHF); Coal fired Power Plant; Conveyor; Six Sigma; Cost Reduction; Define, Measure, Analyze, Improve, and Control (DMAIC)

HOW CELEBRITY ENDORSERS AND ADVERTISING APPEAL INFLUENCE MILLENNIAL SHOPPING INTENTIONS ON SHOPEE: BRAND IMAGE AS A MEDIATOR

Patrisius Fongo — 2025-11-01

This study investigates the influence of celebrity endorsers and advertising appeal on millennials’ purchase intention on Shopee, with brand image acting as a mediating variable. Employing a quantitative explanatory approach, data were collected through questionnaires distributed to 100 millennial Shopee users in Kupang. The study reveals that both celebrity endorsers and advertising appeal significantly enhance brand image. However, while advertising appeal directly and positively affects purchase intention, celebrity endorsers have a negative direct effect, though they exert a positive indirect effect through brand image. These findings underscore the importance of strategic alignment between celebrities and brand identity, and highlight the crucial role of emotionally resonant advertising in driving millennial purchase behavior. The research contributes to marketing literature by integrating celebrity credibility, advertisement appeal, and brand image in one model, offering practical insights for e-commerce branding strategies targeting the millennial segment.

Keywords: Celebrity Endorser; Advertising Appeal; Brand Image’ Purchase Intention; Millennials; Shopee; E-Commerce Marketing

THE IMPACT OF SUPPLY CHAIN INTEGRATION ON SUPPLY CHAIN PERFORMANCE

Jahroni Jahroni — 2025-11-01

The objective of this study is to determine the impact of internal integration, supplier integration, and customer integration on supply chain performance. This research employs a quantitative method and uses a saturated sampling technique by distributing questionnaires to 67 SRC partners in Cilegon City. The analysis method used is SPSS V20. The findings indicate that internal integration, supplier integration, and customer integration positively and significantly impact supply chain performance. The adjusted R-squared value is 0.604, concluding that internal integration, supplier integration, and customer integration influence supply chain performance by 60.4%, with the remaining 39.6% influenced by other variables outside this study. Expanding the data scope and considering other factors are recommended to obtain more representative results. This is crucial for future research to provide a more comprehensive and accurate depiction of supply chain performance dynamics at SRC and in broader contexts.

Keywords: Internal Integration; Supplier Integration; Customer Integration; Supply Chain Performance

THE INFLUENCE OF LEADERSHIP STYLE, JOB SATISFACTION AND LOYALTY ON VILLAGE OFFICIAL PERFORMANCE

Risma Lempang — 2025-11-01

This study aims to determine the effect of leadership style, job satisfaction, and loyalty on the performance of village officials. This study was conducted on Mario village officials and Buntu Kamiri village officials. The method used was through the distribution of questionnaires to respondents. Data were analyzed using Structural Equation Modeling (SEM), a multivariate analysis technique that allows simultaneous examination of complex relationships between observed and latent variables. Multivariate analysis is to analyze the influence of independent variables with dependent variables. This research has several limitations that need to be considered. First, the study only included two villages (Mario and Buntu Kamiri), so the results may not be fully generalizable for the context of other villages. Second, the quantitative approach used in this study focuses on numerical data, so it does not explore more in-depth psychological or social aspects related to job satisfaction and loyalty. Third, the subjectivity or bias of the respondents may influence the data obtained through questionnaires. For future research, it is recommended to expand the research sample to include more villages in different regions so that the results are more representative.

Keywords :Leadership Style; Job Satisfaction; Loyalty

ANTECEDENTS OF PURCHASE INTENTION OF BEAUTY PRODUCTS IN THE MARKETPLACE

Shakila Zahra — 2025-11-01

The purpose of this study is to investigate how perceivable usefulness (PU) and user-generated content (UGC) affect purchase intention (PI), as well as how consumer attitude (CA) functions as a mediator between PU and PI. The validity and reliability of the measurement model are tested using Partial Least Squares Structural Equation Modelling (PLS-SEM) using SmartPLS 4. The findings demonstrate that CA affects PI, PU affects CA, and UGC affects PI. Furthermore, PI is directly impacted by PU, and the impact of PU on PI is demonstrated to be mediated by CA. However, this study is limited to evaluating the measurement model without analysing causal relationships. Future research is recommended to test structural relationships and to apply this model to different consumer segments and industries.

Keywords: User Generated Content; Perceived Usefulness; Consumer Attitude; Purchase Intention

THE EFFECT OF PRICE, PRODUCT QUALITY, SOCIAL MEDIA MARKETING AND BRAND IMAGE ON CONSUMER SATISFACTION MEDIATED BY BUYING INTEREST IN THE MS GLOW STORE LAMONGAN CENTER BY IID CENTER

Iddatul Fitriyah — 2025-11-01

This study aims to determine whether price, product quality, social media marketing, and brand image have a significant positive effect or not on consumer satisfaction mediated by buying interest. This type of research uses a quantitative approach, with a sample size of 177, and uses the SEM-PLS version 4 method. With the Outer Model Test, Inner Model Test, Mediation Test, and Hypothesis Test. The conclusion in the hypothesis test is that the variable price, product quality, social media marketing, and brand image on customer satisfaction are stated to have a positive and significant effect. Then in the Mediation Test, the variable price, product quality, social media marketing, and brand image on customer satisfaction mediated by buying interest is called partial mediation.

Keywords: Price; Product Quality; Social Media Marketing; Brand Image

THE ROLE OF BIG DATA IN MARKETING 5.0 : A SYSTEMATIC LITERATURE REVIEW

Sri Sulistiya Wati — 2025-11-01

In the context of marketing, society 5.0 has major implications that fundamentally change how businesses operate and interact with consumers. In marketing 5.0, the use of big data is crucial; technological developments that influence consumer behavior and increasing market competition necessitate an analysis of consumer habits to facilitate marketers in advertising their products. This research employs the Systematic Literature Review (SLR) method using the Watase Uake application to search for articles published from 2021 to 2024. Previous research indicates that big data and related technologies significantly impact marketing and business strategies, enhancing sales prediction accuracy, boosting company profits, and generating innovative digital content.

Keywords: Bigdata; Digital Marketing; Systematic Literature Review

TEENAGERS’ PERCEPTION OF TRADITIONAL SNACKS : CASE STUDY IN SURABAYA AND SIDOARJO

Alvin Maulidiah — 2025-11-02

There are many culinary phenomena, such as street food stalls that sell modern cuisine, making the existence of traditional cuisine heavy. Traditional culinary also consists of traditional snacks. Various age groups can consume traditional snacks, but it has been found that teenagers are more inclined to consume modern foods. This study aims to analyze the perception of teenagers in Surabaya and Sidoarjo towards traditional snacks. The research locations were carried out in Surabaya and Sidoarjo. The method used in this research is the descriptive analysis method with likert scale measurement, which is used to measure attitudes, opinions, and perceptions. The study's results indicate that the overall perception of teenagers in Surabaya and Sidoarjo towards traditional snacks, evaluated across four aspects : quality, food safety, price, and culture, were found in the good category.

Keywords: Perception; Teenager; Traditional Snack

THE IMPACT OF DIGITAL-BASED MARKETING STRATEGIES ON GEN Z'S SHOPPING INTEREST

Figo Alimbel — 2025-11-02

The expected contribution of this study is to address the limitations in confirming the influence of shopping interest antecedents, particularly for Generation Z. Thus, this study aims to examine the influence of social media, e-commerce and influencers on the shopping interests of Generation Z. For this reason, this study uses a quantitative design involving 100 samples selected with a purposive sampling technique, where data is collected through a questionnaire with a Google Form and distributed to Gen Z users. The respondents' responses were analysed by descriptive analysis and statistical analysis using the SEM method on WarpPLS. The results of the analysis show that social media has a positive effect on shopping interest, e-commerce has a positive effect on shopping interest, and influencers have a positive effect on Gen Z shopping interest.

Keywords: Gen Z, Shopping Interests, Social Media, E-commerce, Influencers

THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER LOYALTY

Aliya Naura Fakhirah — 2025-11-02

This study aims to examine the influence of Customer Relationship Management (CRM) on customer loyalty. The research is conducted quantitatively, with a descriptive explanatory design and a survey research type. The study uses the entire population, consisting of 150 resellers, as respondents. Data was collected through interviews, questionnaires, and literature studies. The data analysis conducted includes multiple linear regression, t-tests, F-tests, and coefficient of determination tests. The results of the study show that the people aspect of CRM, the process aspect of CRM, and the technology aspect of CRM have a positive and significant influence on customer loyalty. The people, process and technology aspects of CRM simultaneously have a positive and significant influence on customer loyalty. This research is still limited to CRM variables and customer loyalty, so further research is recommended to add other variables as independent variables so that it can determine what other factors influence customer loyalty.

Keywords: Customer Relationship Management (CRM); People; Process; Technology; Customer Loyalty

ANALYSIS OF FACTORS AFFECTING THE LEVEL OF CONSUMPTIVE BEHAVIOR AMONG STIEPARI SEMARANG STUDENTS LIVING IN BAWEN BOARDING HOUSES

Ester Ziliwu — 2025-11-02

This study examined factors influencing consumptive behavior among STIEPARI Semarang students in Bawen boarding houses. Using quantitative analysis with 150 respondents, the research identified four significant predictors: peer influence, social media exposure, financial literacy, and family income background, collectively explaining 54.7% of variance. The boarding environment intensified peer influence while reducing parental oversight, with 81.3% of students exhibiting moderate to high consumptive tendencies. Status consumption, convenience-based spending, and impulsive purchasing were predominant behaviors, while longer boarding residence correlated with higher consumptive tendencies. Findings suggest a need for targeted financial literacy programs, media awareness initiatives, and improved parental financial socialization before students transition to independent living. This research helps explain how residential context mediates consumption patterns and offers practical conclusions for educational institutions promoting responsible consumption.

Keywords: Consumptive Behaviour; Boarding House Students; Peer Influence; Financial Literacy; Social Media Exposure

THE INFLUENCE OF PRICE, SERVICE QUALITY AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY OF PT. PUTRA PELANGI PERKASA TAJUR BOGOR

Imanda Hanipah — 2025-11-02

This study aimed to investigate the influence of customer satisfaction, service quality, and price on customer loyalty. This quantitative study surveyed one hundred people with a non-probability sample procedure grounded in purposive sampling. This study discovered a significant positive correlation between competitive price, high-quality service, and customer satisfaction and consumer loyalty. To optimize profit amidst competitive market dynamics, enhance customer loyalty, and successfully manage risk, firms must possess a comprehensive understanding of these three factors, as concluded.

Keywords: Price; Service Quality; Customer Satisfaction; Customer Loyalty

IDENTIFICATION OF HOTEL ROOM NEEDS IN CREATING GUEST SATISFACTION AND SUSTAINABLE MANAGEMENT

Fitri Dwi Kusumawati — 2025-11-02

The role of tourism is to change negative feelings into positive ones. Various activities carried out by tourists must lead to satisfaction and comfort. One business that plays an important role in supporting tourism is the hotel industry. The hotel industry offers a wide range of facilities and attractions to ensure guest satisfaction. However, some hotel guests experience dissatisfaction. Several technical problems become negative assessments from guests. This study identifies the need for hotel rooms to support guest activities and create sustainable management. Exploratory qualitative design is combined with triangulation, observation, and interviews. The focus of the study is directed toward the needs of guest accommodation services. This study uses several samples of comments from various media platforms, filtered through the keyword "room." The Miles Huberman method is used in conjunction with triangulation to eliminate biased opinions and enhance the research. This study produces guest experiences based on product and service quality. Furthermore, this study delivers a model for managing hotel rooms that prioritizes safety, comfort, facilities, and communication.

Keywords: Hotel; Security; Cleanliness; Communication; Consumer Behavior

THE EFFECT OF COMPENSATION, EMPLOYEE MOTIVATION, AND CHANGE MANAGEMENT ON EMPLOYEE PERFORMANCE AT PAM TIRTA MANGKALUKU PALOPO CITY

Amalia Amalia — 2025-11-02

This research investigates how compensation, employee motivation, and change management impact employee performance at PAM Tirta Mangkaluku in Palopo City. The research utilizes a quantitative approach. The techniques for gathering data include both primary and secondary sources. Primary data was collected by issuing questionnaires to participants. The sample for this study consisted of 35 employees from PAM Tirta Mangkaluku in Palopo City. The analysis employed was statistical, using SPSS 22 for tools such as the validity test, reliability test, T test, and F test. Findings from this study reveal that (1) Compensation positively and significantly influences employee performance, (2) Employee motivation significantly and positively affects employee performance, (3) Change management also has a significant and positive impact on employee performance, and (4) When considered together, Compensation, Employee Motivation, and Change Management have a significant and positive effect on Employee Performance.

Keywords: Compensation; Employee Motivation; Change Management; Employee Performance

THE INFLUENCE OF TRUST AND COMMITMENT ON SUPPLY CHAIN PERFORMANCE MEDIATED BY INFORMATION SHARING

Syahrul Muhaji — 2025-11-02

The purpose of this study was to determine the effects of trust, commitment, and information sharing on supply chain performance. This research uses quantitative methods and employs saturated sampling techniques by distributing questionnaires to 36 respondents. The results indicated that trust has a positive but insignificant effect on supply chain performance, while both commitment and information sharing have positive and significant effects on supply chain performance. Additionally, trust positively and significantly affects information sharing, as does commitment. Furthermore, information sharing effectively mediates the relationship between trust and commitment in relation to supply chain performance. The adjusted R-squared value is 0.747, concluding that trust, commitment, and information sharing affect supply chain performance by 74.7%, with the remaining 25.3% influenced by other variables outside this study.

Keywords: Trust; Commitment; Information Sharing; Supply Chain Performance

THE INFLUENCE OF ORGANIZATIONAL CHANGE AND CAREER ADAPTABILITY ON EMPLOYEE PERFORMANCE MEDIATED BY JOB SATISFACTION AT THE REGIONAL OFFICE OF THE MINISTRY OF HUMAN RIGHTS OF CENTRAL JAVA

Vandiga Luksi Almahatma — 2025-11-02

This study aims to examine and analyze the influence of organizational change and career adaptability on employee performance, mediated by job satisfaction, at the Regional Office of the Ministry of Human Rights in Central Java. The population of the study includes 66 employees of the aforementioned office. A quantitative method is employed, using Structural Equation Modelling (SEM) with a Partial Least Squares (PLS) approach. The results reveal that both organizational change and career adaptability have a positive and significant effect on job satisfaction. Organizational change also has a direct and significant impact on employee performance, while career adaptability does not directly affect performance. However, job satisfaction significantly mediates the influence of both organizational change and career adaptability on employee performance. These findings highlight the crucial role of job satisfaction as an intervening mechanism in improving employee performance, particularly within public organizations undergoing transformation and demanding a high level of career adaptability from their personnel.

Keywords : Career Adaptability; Job Satisfaction; Employee Performance; Organizational Change

TRAINING, ENVIRONMENT, AND EMPLOYEE PERFORMANCE : SYSTEMATIC LITERATURE REVIEW

Rosa Indah Parawansah — 2025-11-02

This article aims to analyze training, work environment, and employee performance. This article was prepared using the Systematic Literature Review (SLR) method. SLR is a systematic literature review method that identifies, reviews, evaluates, and interprets all available research. With this method, researchers review and identify journals in a structure that, in each process, follows predetermined steps. Employee performance is one of the main factors for the company to achieve its goals. Apart from being a factor in achieving goals, employee performance is also a way to measure the quality of human resources in a company. The analysis of various journals indicates that both training and the work environment significantly influence employee performance. The training given to employees will improve their performance, and a comfortable work environment will also improve employee performance.

Keywords: Training; Environment; Employee Performance

ANALYSIS OF THE USE OF TRAVELOKA PLATFORM IN BOOKING AIRLINE TICKETS FOR USERS IN BATAM CITY

Khainur Nisa Septianti — 2025-11-05

This study examines the relationship between the role of online reviews usefulness and credibility in driving customer satisfaction and continued use of Traveloka. Set within the context of Indonesia’s post-pandemic tourism recovery and the growing competition in the digital marketplace, the research underscores the importance of understanding consumer behaviour in the tourism sector. Adopting a quantitative approach, data were collected from 300 respondents in Batam City, Riau Islands Province, using purposive sampling through an online survey. Data analysis was conducted using structural equation modelling with partial least squares. The results reveal that consumer reviews significantly influence customer satisfaction by offering reliable information regarding service quality and convenience. Positive reviews help people trust the platform, which makes them more likely to keep using it. In addition, the findings show that customer satisfaction has a significant positive impact on the intention to continue using the service, meaning that satisfied users are more likely to maintain their engagement and consistently use the Traveloka digital platform over time. However, external factors, such as government policies and macroeconomic changes, may also impact travellers' preferences. To enhance the competitiveness of digital platforms in the travel industry, the study highlights the critical role of continuous innovation.

Keywords: Online Travel Agent (OTA); Customer Satisfaction; Consumer Online Reviews; Customer Satisfaction; Continuance Intention

SATISFACTION OF CONSUMERS OF BOUQUET PRODUCTS IN PONOROGO, EAST JAVA

Paundra Fatikah Prabandari — 2025-11-05

This study aims to determine consumer satisfaction with bouquet products in Ponorogo among Jenar Buket Ponorogo customers. This study employs a quantitative approach with the accidental sampling method of 100 consumers. The data analysis techniques used were the validity test, reliability test, normality test, heteroscedasticity test, multicollinearity test, autocorrelation test, multiple linear regression test, determination test, and hypothesis test, which were processed using the Statistical Package for the Social Sciences (SPSS) for Windows, version 25. The results of this study indicate that product quality and product customization have a positive and significant effect on consumer satisfaction of Jenar Buket, while service performance does not have a significant effect. The results of the determination test indicated that product quality, service performance, and product customization had an influence of 67.5% on consumer satisfaction, while the remaining 33% was influenced by other variables not explained in this study.

Keywords: Quality Product; Performance Service; Customization Product

THE EFFECT OF SCARCITY PROMOTIONS IN LIVE STREAMING E-COMMERCE ON PURCHASE INTENTION WITH THE MEDIATION ROLE OF EMOTIONAL EXPERIENCE ON GENERATION Z AND MILLENNIALS IN DKI JAKARTA

Pek Caih Sin — 2025-11-05

The expansion of Indonesia’s digital economy has encouraged the adoption of live streaming as a marketing strategy, particularly within the e-commerce sector. This approach is efficient in capturing the attention of Generation Z and Millennials, who comprise the primary consumer base. This study examines the impact of scarcity-based promotions on purchase intention, with emotional experience serving as a mediating factor, focusing on Generation Z and Millennial consumers in DKI Jakarta. A quantitative methodology was employed, using a survey distributed via questionnaires to live streaming e-commerce users from both generations. The collected data were analyzed using SmartPLS version 4.1.1.2. Findings reveal that Limited Quantity Promotions (LQP) positively and significantly affect purchase intention, both directly and indirectly through emotional experience. In contrast, Limited Time Promotions (LTP) do not show a significant impact. LQP appears particularly effective among Generation Z and female consumers. Based on these results, it is recommended that e-commerce businesses prioritize implementing LQP strategies while ensuring LTP campaigns are applied consistently and effectively.

Keywords: S-O-R; e-commerce; Live streaming E-commerce; Scarcity Promotions; Limited Time Promotions; Limited Quantity Promotions; Emotional Experience; Purchase Intention; Generation Z; Millennial Generation

DO WE STILL NEED HUMAN IN DIGITAL BANKING? REDESIGN OF ARTIFICIALLY INTELLIGENT DEVICE USE ACCEPTANCE (AIDUA) MODEL MODERATED BY GENDER DIFFERENCES

Candra Kartika — 2025-11-05

This study modifies and tests the Artificially Intelligent Device Use Acceptability (AIDUA) model in the Indonesian setting to assess consumer acceptability of Artificially Intelligent Devices (AIDs) in digital banking services. The study specifically examines how performance expectancy, hedonic incentive, social influence, and perceived intrusiveness influence users' desire to use AIDs. It also looks at how gender regulates this willingness. 96 legitimate respondents with prior experience with AI-based digital banking services provided data for the study, which used a quantitative explanatory research approach. Both measurement and structural models were evaluated through the use of Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0. The findings indicate that hedonic motivation, social influence, and perceived intrusiveness significantly affect willingness to use AIDs, while performance expectancy does not. Additionally, gender does not moderate the relationship between the cognitive constructs and behavioral intention. The model explains 94.8% of the variance in users' willingness, suggesting strong explanatory power. The results suggest that, from a practical perspective, financial institutions should place more emphasis on AI interfaces that are emotionally compelling, socially acceptable, and privacy-preserving than just performance advantages. This study contributes to our understanding of AI's adoption in banking and offers valuable insights for developing digital banking systems that are inclusive and trustworthy.

Keywords: Social Influence; Performance Expectancy; Perceived Intrusiveness; Hedonic Motivation; Willingness to use AI Device; Digital Banking

THE INFLUENCE OF DIGITAL MARKETING IMPLEMENTATION AND INFLUENCER ENDORSEMENT ON CONSUMER PURCHASE INTEREST AT KEDAITA

Muhammad Abi Rafli — 2025-11-05

This study aims to examine the influence of digital marketing and influencer endorsements on consumer purchase intentions, with trust as a moderating variable. Using a quantitative approach with a sample of 96 Kedaita consumers, data were collected through structured questionnaires and analyzed using multiple regression and moderation analysis. The findings indicate that both digital marketing and influencer endorsement have a positive impact on purchase intention. Moreover, trust strengthens the relationship between the independent variables and purchase intention, indicating its essential role in enhancing the effectiveness of promotional strategies. The results give us a deeper understanding of how trust functions within digital marketing dynamics, particularly for small businesses. Nonetheless, this study is confined to a particular regional context and consumer segment, potentially limiting the generalizability of the results. Future research is suggested to explore other moderating variables and apply broader population samples to validate and expand the insights.

Keywords: Digital Marketing; Influencer Endorsement; Trust; Purchase Intention; Consumer Behavior

IMPACT ANALYSIS OF UTILIZING DIGITAL PAYMENT METHODS ON THE DEVELOPMENT OF IKAT WEAVING BUSINESSES IN KUPANG CITY

Klaasvakumok J. Kamuri — 2025-11-05

This study aims to examine the influence of digital marketing and influencer endorsements on consumer purchase intentions, with trust as a moderating variable. Using a quantitative approach with a sample of 96 Kedaita consumers, data were collected through structured questionnaires and analyzed using multiple regression and moderation analysis. The findings indicate that both digital marketing and influencer endorsement have a positive impact on purchase intention. Moreover, trust strengthens the relationship between the independent variables and purchase intention, indicating its essential role in enhancing the effectiveness of promotional strategies. The results provide us a deeper understanding of how trust functions within digital marketing dynamics, particularly for small businesses. However, the confinement of this study to a specific regional context and consumer segment may limit the generalizability of the results. Future research is suggested to explore other moderating variables and apply broader population samples to validate and expand the insights.

Keywords: Digital Payment; Ikat Weaving; Busniness Development

SAVING INTENTION THROUGH KNOWLEDGE AND RELIGIOSITY AT ISLAMIC BANKS

Delia Luthfiany — 2025-11-05

The research aims to analyze the level of saving intention at Bank Syariah Indonesia (BSI) KCP Bogor Jalan Baru by examining the influence of knowledge and religiosity. The research utilizes a sample of 100 respondents and adopts a quantitative methodology, employing multiple linear regression analysis with the aid of IBM SPSS 25. The findings reveal that the combined effect of these two variables is also found to be significant in influencing saving intention; both knowledge and religiosity individually exert a positive and significant impact on saving intention at the selected branch. It is suggested that future research consider employing alternative methodologies, such as qualitative approaches, to gain deeper insight into the observed phenomena.

Keywords: Knowledge; Religiosity; Saving intention

FACTORS THAT INFLUENCE STUDENTS’ SAVING BEHAVIOR: FINANCIAL KNOWLEDGE AS AN INTERVENING VARIABLE

Feni Nuril Fatiha — 2025-11-05

A new phenomenon known as doom spending has emerged as a result of the economic climate becoming more unpredictable. This leads to excessive spending, which in turn causes consumptive behavior. Consistent saving efforts, however, can reduce this. This study aims to investigate the influence of peer influence and parental socialization on the saving behavior of students at Universitas Islam Negeri (UIN) Maulana Malik Ibrahim Malang, utilizing financial knowledge as an intervening variable. Data was gathered via surveys or primary sources and processed with SmartPLS 3. Purposive sampling techniques were used to pick a minimum sample of 110 respondents. Based on data processing results, it can be concluded that while parental socialization has no discernible impact on saving behavior, peer influence does. The association between parental socialization and saving behavior can be mediated by financial knowledge, whereas the relationship between peer influence and saving behavior cannot be mediated by financial knowledge.

Keywords: Doom Spending; Financial Knowledge; SavingBehavior; Peer Influence; Parental Socialization

UNPACKING THE LANDSCAPE OF DIGITAL AND CORPORATE ENTREPRENEURSHIP: A SYSTEMATIC LITERATURE REVIEW OF KEY CHARACTERISTICS, DIMENSIONS, AND STRATEGIC OUTCOME

Ristiaji Ari Wibowo — 2025-11-06

The advancement of digital technology has revolutionized the global entrepreneurial landscape, giving rise to two primary approaches digital entrepreneurship and corporate entrepreneurship. This study is motivated by the need to understand the differences, similarities, and synergies between these two approaches in addressing increasingly complex and dynamic business challenges. The main objective of this study is to identify the key characteristics, dimensions, and strategic outcomes of both entrepreneurial models. Employing a Systematic Literature Review (SLR) method guided by the PRISMA framework, the study examines 18 relevant scholarly articles published between 2018 and 2024. Data were obtained through a systematic process of identification, selection, and evaluation of literature from the Scopus database. The findings indicate that digital entrepreneurship emphasizes flexibility, external exploration, and the utilization of technology as a value creation tool, whereas corporate entrepreneurship focuses more on the exploitation of internal resources, structured innovation, and operational efficiency. This study reveals that, despite their differing approaches, the strategic integration of digital and corporate entrepreneurship can foster the development of ambidextrous organizations those capable of balancing exploration and exploitation simultaneously. The conclusion underscores the importance of building entrepreneurial agility, integrating digital technologies, and strengthening entrepreneurship education as critical foundations for achieving sustainable competitive advantage in the digital era.

Keywords: Corporate Entrepreneurship ; Digital Entrepreneurship; Digital Transformation; Strategic Innovation; Systematic Literature Review