Journal of Management : Small and Medium Enterprises (SMEs) https://ejurnal.undana.ac.id/index.php/JEM <p><strong><img src="/RujUxYuks1/site/images/antonionyoko/Gold_Brown_Business_Architecture_Design_Logo_-_Logos5.png"></strong></p> <p><strong>Established : 2015&nbsp; </strong>l <strong>Publication Period : Quarterly (March, July, November)&nbsp; </strong>l <strong>DOI : <a title="doi" href="https://ejurnal.undana.ac.id/JEM" target="_blank" rel="noopener">htt</a><a title="doi" href="https://ejurnal.undana.ac.id/JEM" target="_blank" rel="noopener">ps://doi.org/10.35508/jom</a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</strong>&nbsp;&nbsp;&nbsp;</p> <p align="justify">This is a nationally accredited journal administered by the Department of Management, Faculty of Economics and Business, Universitas Nusa Cendana-Kupang, Indonesia, which is affiliated with <a title="APSMBI" href="https://apsmbi.org/journal/" target="_blank" rel="noopener">APSMBI</a>. This journal's scope includes Marketing Management, Financial Management, Human Resource Management, Operations Management, Tourism Management, Entrepreneurship, Small and Medium Enterprises, and other related subjects such as Economics and Accounting. JOURNAL OF MANAGEMENT Small and Medium Entreprises (SME's), published three times a year in March, July, and November, is indexed by:</p> <p><a title="Google Scholar" href="https://scholar.google.co.id/citations?user=-VkH25kAAAAJ&amp;hl=en&amp;authuser=1" target="_blank" rel="noopener"><span style="text-decoration: underline;">Google Scholar</span></a>&nbsp; <a title="Garuda" href="https://garuda.kemdikbud.go.id/journal/view/19339" target="_blank" rel="noopener"><span style="text-decoration: underline;">Garuda</span>&nbsp;</a> <a title="crossref" href="https://search.crossref.org/?from_ui=yes&amp;q=2723-469X" target="_blank" rel="noopener"><span style="text-decoration: underline;">Crossref</span></a> <a title="OpenAire" href="https://explore.openaire.eu/search/find?f0=q&amp;fv0=Journal%2520of%2520Management%2520-%2520Small%2520and%2520Medium%2520Enterprises%2520(SME%27s)%2520&amp;page=1&amp;size=50&amp;sortBy=&amp;qf=false&amp;active=result" target="_blank" rel="noopener">OpenAire</a> <a href="https://www.base-search.net/Search/Results?lookfor=http%3A%2F%2Fejurnal.undana.ac.id%2FJEM%2F&amp;l=en&amp;refid=dcsuggesten" target="_blank" rel="noopener"><span style="text-decoration: underline;">BASE</span></a>&nbsp; <a title="ICI Copernicus" href="https://journals.indexcopernicus.com/search/details?id=67215" target="_blank" rel="noopener"><span style="text-decoration: underline;">ICI</span></a> <a title="OneSearch" href="https://onesearch.id/Repositories/Repository?search=Journal+of+Management+-+Small+and+Medium+Enterprises+%28SME%27s%29" target="_blank" rel="noopener">OneSearch</a> <a title="WorldCat" href="https://www.worldcat.org/title/1349933440" target="_blank" rel="noopener">WorldCat</a> <a title="ResearchBib" href="http://journalseeker.researchbib.com/view/issn/2502-2385" target="_blank" rel="noopener">ResearchBib</a> <a title="I2OR" href="http://www.i2or.com/9.html" target="_blank" rel="noopener">I2OR</a> <a title="Scilit" href="https://ftp.scilit.net/wcg/container_group/13571" target="_blank" rel="noopener">Scilit</a> <a title="CiteFactor" href="https://www.citefactor.org/journal/index/27214#.YJInO6ExXIV" target="_blank" rel="noopener">CiteFactor</a> <span style="text-decoration: underline;"><a title="neliti" href="https://www.neliti.com/journals/journal-of-management-smes">Neliti&nbsp;</a></span> <a title="Sinta" href="https://sinta.kemdikbud.go.id/journals/detail?id=8407" target="_blank" rel="noopener">Sinta</a>&nbsp; <a title="Scientific Indexing Services" href="https://www.sindexs.org/JournalList.aspx?ID=7788" target="_blank" rel="noopener">SIS</a> <a title="ScienceGate" href="https://www.sciencegate.app/app/source#/1042433812/latest-documents" target="_blank" rel="noopener">ScienceGate</a> <a title="DOAJ" href="https://doaj.org/toc/2723-469X?source=%7B%22query%22%3A%7B%22bool%22%3A%7B%22must%22%3A%5B%7B%22terms%22%3A%7B%22index.issn.exact%22%3A%5B%222502-2385%22%2C%222723-469X%22%5D%7D%7D%5D%7D%7D%2C%22size%22%3A100%2C%22sort%22%3A%5B%7B%22index.date%22%3A%7B%22order%22%3A%22desc%22%7D%7D%5D%2C%22_source%22%3A%7B%7D%2C%22track_total_hits%22%3Atrue%7D" target="_blank" rel="noopener">DOAJ</a> <a title="EBSCO" href="https://essentials.ebsco.com/search/eds/details/journal-of-management-small-and-medium-enterprises-sme?query=2723-469X%20&amp;requestCount=0&amp;db=edsdoj&amp;an=edsdoj.50c2af66b3048eb93f0bab0b148e332" target="_blank" rel="noopener">EBSCO</a> <a title="Harvard Library" href="https://hollis.harvard.edu/primo-explore/search?query=any,contains,JOURNAL%20OF%20MANAGEMENT%20Small%20and%20Medium%20Enterprises%20(SME%27s)&amp;tab=everything&amp;search_scope=everything&amp;sortby=rank&amp;vid=HVD2&amp;lang=en_US&amp;offset=0" target="_blank" rel="noopener">Harvard Library</a> <a title="Advanced Science Index" href="http://journal-index.org/index.php/asi/author/submission/39890#" target="_blank" rel="noopener">Advanced Science Index</a> <a title="Dimension" href="https://app.dimensions.ai/discover/publication?search_mode=content&amp;order=date&amp;and_facet_source_title=jour.1391763" target="_blank" rel="noopener">Dimension</a></p> <p><img src="/RujUxYuks1/site/images/antonionyoko/web_jurnal11.jpg"></p> Universitas Nusa Cendana en-US Journal of Management : Small and Medium Enterprises (SMEs) 2502-2385 POLICY TO SUPPORT THE FINANCING OF MICROENTREPRENEURS https://ejurnal.undana.ac.id/index.php/JEM/article/view/15105 <p><em>The objective of this article is to explain the determinants of access to credit in formal financial institutions for microenterprises by non-traditional factors, namely the possession of a mobile account without having an account in traditional financial institutions, the fact of being a member of a tontine or a mutual aid association. The methodology used is based on the estimation of the logit model with data from the Integrated Household Living Conditions Survey for 2019-2020 (EICVMB, 2019-2020) of the National Institute of Statistics of Burundi (INSBU). All other things being equal, the main results show that i) having a mobile banking account has a positive effect on access to credit (0.02751%), ii) even if the microentrepreneur does not have a traditional account (0.0322%), iii) and that being a member of a tontine or mutual aid association has a negative effect on access to credit (-0.02723%). For tontine groups to be a genuine source of finance for micro-businesses, especially those in rural areas, and thereby help to increase financial inclusion, these results call on the political authorities and financial service providers to work in synergy to develop the use of mobile banking in the provision of financial services, to develop appropriate support infrastructures, and to set up support modules for tontine groups, especially in rural areas.</em><em>&nbsp;</em></p> <p><strong><em>Keywords:</em></strong><em> Mobile Banking; Tontine or Mutual Aid Association; Financing; Microenterprise; Burundi</em></p> Nsengiyumva Théogène ##submission.copyrightStatement## 2024-11-01 2024-11-01 17 3 857 867 10.35508/jom.v17i3.15105 FINANCIAL TECHNOLOGY, BANK INTERMEDIATION, AND PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES IN NIGERIA https://ejurnal.undana.ac.id/index.php/JEM/article/view/18486 <p><em>The performance of the small and medium-scale enterprises is a function of internal and external factors, which are challenges for the enterprises to consider in their internal operations that spur the contribution to economic development. The inability to align with financial technology and the availability of bank intermediation prowess could retard their supposed contribution to economic development due to poor levels of performance. In the peculiarity of these challenges, this study examines the combined effect of financial technology and bank intermediation on small and medium-scale enterprises' performance. The study adopted time series data from the Central Bank Statistical Bulletin from 2019 to 2022 but was converted to quarterly data to accommodate the ordinary square least regression. The findings from the short-run results in accordance with the bound test revealed that point-of-sale, loan-to-deposit ratio, liquidity ratio, and interest rate have a positive significant effect on credit for small and medium-scale enterprises, while automated teller machines and deposit mobilization have a negative significant effect on credit for small and medium-scale enterprises. It is therefore recommended that financial institutions also reconsider their reliance on ATMs in SME operations, as it has a substantial negative impact. Encouraging web-based payment systems could also be beneficial, though further studies are needed to assess their full potential. Strengthening financial indicators like loan-to-deposit ratios and liquidity ratios should be prioritized to enhance credit provision. Additionally, financial institutions should explore alternative deposit mobilization strategies that do not constrain credit flow to SMEs.</em></p> <p><strong><em>Keywords:</em></strong><em> Financial Technology; Bank Intermediation; SME’s Performance; Interest Rate</em></p> Sopelola Tolulope Abiodun Ariyibi Mayowa Ebenezer Yinusa Ganiyu O Asogba Israel O ##submission.copyrightStatement## 2024-11-01 2024-11-01 17 3 869 886 10.35508/jom.v17i3.18486 EXAMINING OF POST-PANDEMIC CHALLENGES FACED BY THE SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) IN SYLHET REGION https://ejurnal.undana.ac.id/index.php/JEM/article/view/18586 <p><em>This study examines the context of the small and medium business (SME) environments for enterprising conditions in Sylhet following COVID-19. This article aims to highlight the most common legal hurdles small enterprises face during business management. 52 proper samples were randomly selected from the SMEs; these are common in the area. It has been utilizing various blended approaches which include qualitative and quantitative ones. Some of these business categories include retail, pharmacy, restaurant, mobile repair shops, and fast food. The research used both the structured and unstructured, a critical appraisal based on prior research on organizational learning. This paper emphasizes the importance of SMEs in the economic progress of the Sylhet region. However, with all these possibilities, there are numerous problems that an SME is faced with. Among them are limited access to finance, sourcing requirement of inputs, high operating costs, unfavorable market conditions, and impacts from shifting politically unstable environment. </em></p> <p><strong><em>Keywords:</em></strong><em> Entrepreneurial Environment; Sylhet-Based SMEs; Economic Growth; Funding Challenges</em></p> Md Riaj Uddin Anamul Haque Uzzol ##submission.copyrightStatement## 2024-11-01 2024-11-01 17 3 887 900 10.35508/jom.v17i3.18586 FACTORS DETERMINING USE OF INTERNATIONAL FINANCIAL REPORTING STANDARDS FOR SMALL TO MEDIUM SIZE ENTITIES (IFRS FOR SMES) IN ZIMBABWE https://ejurnal.undana.ac.id/index.php/JEM/article/view/18506 <p><em>Small and medium enterprises are the backbone of most African economies, contributing significantly to economic growth, employment creation, and sustainable development in these economies, yet the SMEs face survival challenges, with few going beyond five years. In Zimbabwe, SMEs drive employment creation, contribute to the gross domestic product (GDP), and promote livelihoods, alleviating poverty in a country where the formal sector is dwindling. As the country struggles to address economic challenges and strives to promote economic growth, the adoption of the IFRS for SMEs is pivotal for enhancing transparency, strengthening domestic revenue mobilization, attracting investment, and facilitating access to financing. This study investigates the factors influencing the adoption of International Reporting Standards for SMEs (IFRS for SMEs) in Zimbabwe. The research addresses a gap in the literature by comprehensively identifying factors that impact the adoption of the IFRS for SMEs reporting framework in a developing economy. This research utilizes stratified and cluster sampling techniques. The findings reveal that the needs of financial statement users, the legal structure of an SME, the level of accounting expertise within an SME, and the outsourcing of accounting services are key determinants of IFRS for SMEs usage in Zimbabwe. </em></p> <p><strong><em>Keywords: </em></strong><em>IFRS; SMEs; Financial Statement; Zimbabwe</em></p> Sherman Moyo Favourate Y Mpofu ##submission.copyrightStatement## 2024-11-01 2024-11-01 17 3 901 916 10.35508/jom.v17i3.18506 THE ROLE OF GAMIFICATION TO INTENTION THROUGH ATTITUDE ON MARKETPLACE APP ADOPTION https://ejurnal.undana.ac.id/index.php/JEM/article/view/18977 <p style="font-weight: 400;"><em>This research aims to examine the social influence and shopping motivation in shaping attitudes towards marketplace applications within the context of gamification, as well as to explore how gamification in e-commerce has been shown to increase visitor numbers. The approach used by researchers is a quantitative approach with associative method, with data collection through distributing questionnaires to 337 respondents who has played marketplace app games in Indonesia. The data were analyzed using SmartPLS. The test results show that social influence, recognition, reciprocal benefits have a significant influence on attitudes. However, hedonism does not have a significant influence on attitudes. Meanwhile, attitude also shows a strong mediating influence in linking social influence, recognition, reciprocal benefits to continuous use intentions, but cannot mediate hedonic with continued use intentions and intention to spread WOM. This research explores the relationship between the variables such as social influence, recognition, reciprocal benefit, and hedonic value, which are mediated by attitude to continued use intention and intention to spread WOM in marketplace app, which have hardly been discussed in previous research.</em></p> Lady Lady Defen Defen Listia Nurjanah ##submission.copyrightStatement## 2024-11-01 2024-11-01 17 3 917 934 10.35508/jom.v17i3.18977 THE INFLUENCE OF APPARATUS COMPETENCE, INTERNAL CONTROL, AND WHISTLEBLOWING ON THE PREVENTION OF FRAUD IN VILLAGE FUND MANAGEMENT WITH RELIGIOSITY AS A MODERATING VARIABLE https://ejurnal.undana.ac.id/index.php/JEM/article/view/17299 <p><em>This study aims to determine the effect of apparatus competence, internal control, and whistleblowing on the prevention of fraud in village fund management, as well as the role of religiosity in moderating apparatus competence, internal control, and whistleblowing. </em><em>This study uses a quantitative methodology. The Batin XXIV sub-district's village apparatus is included in the study's population. Purposive sampling was the method of sampling employed in this investigation, yielding a sample size of sixty respondents overall. PLS (Partial Least Square) is the data analysis technique used in this study, and SmartPLS software version 4.0.9.6 was used to process the data. </em><em>The results of this study indicate that apparatus competence, internal control, and whistleblowing have a positive and significant effect on the prevention of fraud in village fund management. Religiosity does not moderate the relationship between apparatus competence and the prevention of fraud in village fund management, nor does it moderate the relationship between internal control and the prevention of fraud in village fund management. However, religiosity can moderate the relationship between whistleblowing and the prevention of fraud in village fund management. </em></p> <p><strong><em>Keywords:</em></strong><em> Apparatus Competence</em><em>;</em><em> Internal Control</em><em>;</em><em> Whistleblowing</em><em>;</em><em> Religiosity</em><em>;&nbsp;</em><em>Fraud Prevention</em></p> Ummul Aimanah Yuliusman Yuliusman Muhammad Ridwan ##submission.copyrightStatement## 2024-11-01 2024-11-01 17 3 935 951 10.35508/jom.v17i3.17299 THE EFFECT OF INFLATION AND UNEMPLOYMENT ON THE ECONOMIC GROWTH OF TUAL CITY https://ejurnal.undana.ac.id/index.php/JEM/article/view/14965 <p><em>Inflation turns out to have quite a big impact on the economic growth of Tual City. High inflation rates can hinder economic development in the area. In addition, unemployment greatly hinders economic growth. Low economic growth can be caused by high levels of unemployment because it reduces investment and consumer confidence. These results have major implications for the city government and related stakeholders in Tual City in their efforts to develop sound economic policies. Sustainable economic growth requires measures to control inflation and reduce unemployment rates. Good monetary policy as well as training and job search programs can help solve this problem. This research has several problems, including the small sample size and the potential impact of uncontrolled variables on economic growth. Research on the influence of inflation and unemployment on economic growth in Tual City can be expanded by considering additional relevant variables.</em></p> <p><strong><em>Keywords:</em></strong><em> Inflation; Unemployment; Economic growth; Tual City; </em><em>Multiple Linear Regression</em></p> Ikram Mubarak Djodding ##submission.copyrightStatement## 2024-11-01 2024-11-01 17 3 953 960 10.35508/jom.v17i3.14965 PENGARUH WORK-LIFE BALANCE TERHADAP EMPLOYEE ENGAGEMENT PADA PEGAWAI BIRO SUMBER DAYA MANUSIA KEMENTERIAN KEUANGAN RI https://ejurnal.undana.ac.id/index.php/JEM/article/view/17192 <p><em>The level of competitiveness of Indonesian human resources (HR) in the world is recorded to have risen four ranks to position 47 based on the results of the Institute for Management Development World Talent Ranking (IMD WTR) 2023 research. The Indonesian Ministry of Finance realizes that one of the greatest strengths in an organization to achieve this lies in its human resources (HR). This study aims to identify the perceptions of employees of the Ministry of Finance's HR Bureau regarding work-life balance and employee engagement and to analyze the influence of work-life balance dimensions on employee engagement. The methods used are descriptive analysis and multiple linear regression analysis with SPSS 26. The results of the study show that employee perceptions of work-life balance and employee engagement are classified as good criteria, then the work-life balance has an effect on employee engagement, then there are two variables, namely Work Interference Personal Life and Personal Life Interference Work have an effect on employee engagement. The variables Work Enhancement of Personal Life and Personal Life Enhancement of Work have no effect on employee engagement. It can be concluded that employees can distinguish and understand their roles and responsibilities both in work and in their personal lives when working</em><em>. </em></p> <p><strong><em>Keywords:</em></strong><em> Employee engagement; Ministry of Finance; Work-life balance</em></p> Putri Auriel Chaniago Siti Rahmawati ##submission.copyrightStatement## 2024-11-01 2024-11-01 17 3 961 975 10.35508/jom.v17i3.17192 DAMPAK PENILAIAN PRESTASI, MOTIVASI, DAN DISIPLIN KARYAWAN ATAS PROMOSI JABATAN https://ejurnal.undana.ac.id/index.php/JEM/article/view/12196 <p><em>This study examines the effect of performance appraisal, work motivation, and discipline on promotion at PT Pertamina Patra Niaga IT Kertapati Palembang.</em> <em>The population in this study were employees who worked at PT Pertamina Patra Niaga IT Kertapati Palembang with a total of 159 employees.</em> <em>Sampling was carried out using the probability sampling method,</em><em> and </em><em>then a sample of 62 employees who will be the respondents was generated.</em> <em>The measurement scale used in this study is the Likert scale.</em> <em>This research uses analysis techniques of validity test, reliability test, classic assumpton test, simple regression analysis, multiple linear regression analysis, coefficient of determination (R2), and hypothesis testing which consists of F test (simultaneous) and t-test (partial).</em> <em>The results of this study concluded that partial and simultaneous assessment of work performance, motivation, and work discipline had a significant effect on promotion at PT Pertamina Patra Niaga IT Kertapati Palembang.</em></p> <p><strong><em>Keywords:</em></strong> <em>Performance Appraisal; Motivation; Work Discipline; Job Promotion</em></p> Reina Damayanti Adie Kurbani Defri Ariyanto ##submission.copyrightStatement## 2024-11-01 2024-11-01 17 3 977 989 10.35508/jom.v17i3.12196 PENGARUH SIKAP, NORMA SUBJEKTIF, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA SUKA SALAD SIDOARJO https://ejurnal.undana.ac.id/index.php/JEM/article/view/17079 <p><em>This research was conducted to analyze the influence of attitudes, subjective norms, and brand image on purchasing decisions at Suka Salad Sidoarjo. This research uses quantitative methods using multiple linear regression testing and using the Statistical Program for Social Science (SPSS) version 25 application. The data source in the research is all Suka Salad consumers in Sidoarjo. The sampling technique in the research uses a non-probability sampling method with an accidental sampling technique. The research results show that Attitude influences Purchasing Decisions at the Suka Salad Sidoarjo restaurant, Subjective Norms have an influence on Purchasing Decisions at the Suka Salad Sidoarjo restaurant, and Brand Image has an influence on Purchasing Decisions at the Suka Salad Sidoarjo restaurant. By understanding consumer behavior regarding purchasing decisions for healthy food products, this research has the potential to support sustainable economic growth and encourage wiser consumption behavior in purchasing food products.</em></p> <p><strong><em>Keywords</em></strong><em>: Attitude; Subjective Norm; Brand Image; Purchase Decision</em></p> Maryam Wiyar Margie Dewi Komala Sari Lilik Indayani ##submission.copyrightStatement## 2024-11-01 2024-11-01 17 3 991 1008 10.35508/jom.v17i3.17079 ANALISIS RETURN ON ASSETS (ROA), LOAN TO DEPOSITS RATIO (LDR) DAN BEBAN OPERASIONAL PENDAPATAN OPERASIONAL (BOPO) UNTUK MENILAI KINERJA PERBANKAN PADA PT BANK RAKYAT INDONESIA (PERSERO) Tbk https://ejurnal.undana.ac.id/index.php/JEM/article/view/18593 <p><em>This study aims to analyze the financial performance of PT Bank Rakyat Indonesia (Persero) Tbk during the 2016-2020 period using Return on Assets (ROA), Loan to Deposit Ratio (LDR), and Operating Expenses to Operating Income (BOPO) as the main indicators. The data used is the annual financial reports of BRI, which are processed using a descriptive quantitative approach. The results show that BRI's ROA declined from 2.67% in 2016 to 1.29% in 2020, but remained above the minimum bank health threshold. The LDR fluctuated during this period, with the highest ratio at 89.5% in 2018, but it did not meet the healthy bank ratio standard. BOPO also decreased, yet it did not reach the expected efficiency level as per Bank Indonesia's standard. Overall, BRI demonstrated healthy asset productivity performance but requires operational efficiency and fund utilization improvements. This study recommends enhancing liquidity and operational efficiency to improve the bank's overall financial performance.</em></p> <p><strong><em>Keywords:</em></strong><em> Financial Performance; </em><em>Return On Assets</em><em>, Loan to Deposit Ratio; </em><em>Beban Operasional Pendapatan Operasional</em></p> Katarina Syukur Arniwati Gea Perlindungan Faebuadodo Hulu Kurniawan Zai Aferiaman Telaumbanua ##submission.copyrightStatement## 2024-11-04 2024-11-04 17 3 1009 1016 10.35508/jom.v17i3.18593 ANALISIS PENGARUH PERILAKU KONSUMEN PADA INFLUENCER MARKETING DAN PACKAGING PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK REYSHAKA INTERIOR https://ejurnal.undana.ac.id/index.php/JEM/article/view/15087 <p><em>This study seeks to assess the influence of influencer marketing and product packaging on the purchasing decision of the Reyshaka Interior product. The research used a quantitative descriptive design. The survey included 270 participants, including a sample of 100 long-time consumers of Reyshaka Interior. Data gathering methods entail distributing surveys to participants. Partial Least Squares Structural Equation Modeling (PLS-SEM) is employed for data analysis. The study started in November 2023 and was completed in March 2024. The study reveals that influencer marketing and product packaging significantly influence purchase decisions for the Reyshaka Interior product. The predominant element is the influencer marketing variable, which surpasses consumer behavior. Consumer behavior can significantly influence purchasing decisions through influencer marketing and products.</em></p> <p><strong><em>Keywords:</em></strong><em> Influencer Marketing; Product Packaging; Purchasing Decision</em></p> Fathimatuz Zahroh Ruswaji Ruswaji Ike Susanti Emalia Nova Sustyorini ##submission.copyrightStatement## 2024-11-04 2024-11-04 17 3 1017 1030 10.35508/jom.v17i3.15087 MARKETING STRATEGY OF SUPER LEDRE AS A TRADITIONAL SNACK AND SOUVENIR OF BOJONEGORO REGENCY: CASE STUDY OF LEDRE SUPER MORO TRESNO IN PADANGAN DISTRICT, BOJONEGORO https://ejurnal.undana.ac.id/index.php/JEM/article/view/13711 <p><em>Ledre Super is a brand of traditional snacks typical of Bojonegoro Regency located in Padangan District Bojonegoro. Over time, many new ledre businesses have sprung up, and in today's modern era, many modern snacks have also sprung up, which can shift public interest and consumption. This study analyze the internal and external factors and the right strategy to increase sales volume. The methods used in this research are SOAR and QSPM. The results of the research that was done using the IE matrix based on the IFE matrix were 3.184, and the EFE matrix was 3.301. The formulation of alternative strategies using the SOAR matrix results in a market development strategy, market penetration, product development, horizontal integration, and backward integration, while the priority strategy is horizontal.</em></p> <p><strong><em>Keywords:</em></strong> <em>Marketing Strategy; Traditional Snacks; Ledre</em></p> Della Agfy Dwi Andriyani Mubarokah Mubarokah Mirza Andrian Syah ##submission.copyrightStatement## 2024-11-04 2024-11-04 17 3 1031 1042 10.35508/jom.v17i3.13711 KINERJA PENGELOLAAN KEUANGAN DESA DI DESA SUKA RAYA, KECAMATAN PANCUR BATU, KABUPATEN DELI SERDANG https://ejurnal.undana.ac.id/index.php/JEM/article/view/13597 <p><em>The purpose of this study is to identify and describe how the community views on Village Financial Management and how the Performance of Village financial management in Suka Raya Village, Pancur Batu District, Deli Serdang Regency. This study uses descriptive research methods with a qualitative approach. Data collection techniques were carried out by interview, observation, documentation, literature, and secondary data. Research informants came from the Village Government, the Village Consultative Body (BPD), and community leaders. The results of this study are as follows: First, the performance responsiveness of the Suka Raya Village Government is still lacking because the village government is less responsive in dealing with problems in the community. Second, the responsiveness of the village government has carried out activities in implementing the program in accordance with the principles of correct administration or in accordance with organizational policies. Third, the accountability of the village government is not fully responsible for what has been done because there are still complaints from the community.</em></p> <p><strong><em>Keywords</em></strong><em>: Performance; Village Financial Management; Responsiveness; Responsiveness; Accountability</em></p> Safira Damayanti Mohammad Ridwan Rangkuti ##submission.copyrightStatement## 2024-11-04 2024-11-04 17 3 1043 1051 10.35508/jom.v17i3.13597 PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN KONSUMEN MEMBELI PUPUK UREA NITREA PRODUKSI PUPUK INDONESIA DAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING https://ejurnal.undana.ac.id/index.php/JEM/article/view/17581 <p><em>This research aims to analyze the effect of price and product quality on purchasing decisions and its impact on brand image as an intervening variable among consumers who buy Urea Nitrea fertilizer. The population in this study consists of consumers who have purchased Urea Nitrea fertilizer at the agricultural store CV. Tani Anda Mandiri, with a sample of 100 farmers. The sampling technique used is purposive sampling, and the data analysis method employed is path analysis with the Sobel test using the SPSS 29 data processing application. The research results show that price has a direct and significant influence on purchasing decisions, product quality has a direct and significant influence on purchasing decisions, price has a direct and significant influence on brand image, product quality has a direct and significant influence on brand image, brand image has a direct and significant influence on purchasing decisions, price has an indirect and significant influence on purchasing decisions through brand image, and product quality has an indirect and significant influence on purchasing decisions through brand image. </em></p> <p><strong><em>Keywords:</em></strong> <em>Price; Product Quality; Purchasing Decision; Brand Image</em></p> Irvan Afandi Muktar Theresia Pradiani Moh. Maskan ##submission.copyrightStatement## 2024-11-04 2024-11-04 17 3 1053 1071 10.35508/jom.v17i3.17581