Journal of Management : Small and Medium Enterprises (SMEs)

ANTECEDENTS OF EMPLOYEES JOB SATISFACTION AT PT SAMUDERA PERDANA

Fitria Elvira Hanafi — 2026-03-01

This study aims to analyze the effects of psychological well-being, transformational leadership, employee engagement, and organizational culture on job satisfaction among employees of PT Samudera Perdana. The research was conducted using quantitative methods. Data was collected from 200 employees at PT Samudera Perdana. This research employs the partial least squares method with SmartPLS software. The results of hypothesis testing indicate that there is no positive effect of psychological well-being on job satisfaction and organizational culture on job satisfaction. However, there is a positive effect of transformational leadership on job satisfaction and employee engagement on job satisfaction. The findings of this study are expected to be utilized by companies to address existing issues and enhance the job satisfaction of employees at PT Samudera Perdana.

Keywords: Psychological Well-being; Transformational Leadership; Job Satisfaction; Employee Engagement; Organizational Culture

THE INFLUENCE OF CONTENT MARKETING ON PURCHASE INTENTION

Dewi Kamalia Wahyuni — 2026-03-01

The purpose of this study is to analyze the influence of content marketing on purchase intention among Instagram followers of @MasaRemajaCollective. This study uses a quantitative descriptive-verification approach. The population of this study was 10,400 Instagram followers of @MasaRemajaCollective. The sample was taken using the Slovin formula with a margin of error of 10%, resulting in a minimum sample size of 100 respondents. The sampling technique used probability sampling with simple random sampling. Data analysis used simple linear regression, a normality test, a linearity test, and a hypothesis test. The results showed that content marketing implemented by @MasaRemajaCollective has a positive and significant influence on the purchase intention of the audience on Instagram.

Keywords: Content Marketing; Purchase Intention; Instagram

THE EFFECT OF CAPITAL STRUCTURE, LEVERAGE, COMPANY GROWTH, PROFITABILITY AND AUDIT QUALITY ON COMPANY VALUE

Isbul Waton — 2026-03-01

This study aims 1) To find out and obtain empirical evidence on the effect of capital structure, leverage, company growth, profitability, and audit quality on company value; 2) To find out and obtain empirical evidence on the effect of capital structure on company value; 3) To find out and obtain empirical evidence on the effect of leverage on company value; 4) To find out and obtain empirical evidence on the effect of company growth on company value; 5) To find out and obtain empirical evidence on the effect of profitability on company value; 6) To find out and obtain empirical evidence on the effect of audit quality on company value. The objects of the study were real estate and property companies listed on the Indonesia Stock Exchange for the period 2020-2022. The sample used in the study was 62 companies. The data analysis method used in the study was multiple linear regression analysis. The results of this study indicate that capital structure, leverage, company growth, profitability, and audit quality together affect company value. Based on the partial regression results, capital structure and leverage have a significant effect on company value, while company growth, profitability, and audit quality do not have a significant effect on company value.

Keywords: Firm Value; Capital Structure; Leverage; Firm Growth; Profitability; Audit Quality

COOPERATION AMONG COOPERATIVES AS AN INTER-COOPERATIVE LEARNING CAPABILITY: EVIDENCE FROM CROSS-CASE SYNTHESIS

Issa G Ahmed — 2026-03-01

This article reframes Principle 6 as an inter-cooperative learning capability and synthesizes how cooperation architectures convert solidarity into measurable economic and social value. Using secondary data, the study integrates a structured review of cooperative identity and policy guidance with cross-case synthesis of six widely documented cooperation models; evidence was triangulated from ICA, ILO, UN, the World Cooperative Monitor 2025, and publicly available organizational reports. Five recurring learning pathways emerge: purchasing and shared services; benchmarking and peer advisory systems; federation-enabled standard setting; joint ventures and platform cooperation; and capability building through training and mentorship. Pathways perform best when governance preserves member autonomy, uses transparent redistribution, and institutionalizes learning roles. Cooperation among cooperatives operates as a learn-and-scale system that strengthens governance, innovation, resilience, and SDG delivery. Limitation: reliance on secondary, publicly available evidence. Subsequent research should test the Inter-Cooperative Learning Capability framework with primary and longitudinal data.

Keywords: Capability Building; Cooperative Networks; Inter-Cooperation; Organizational Learning; Resilience

ROBOTIC PROCESS AND ENTERPRISE PERFORMANCE: EVIDENCE FROM AN EMERGING ECONOMY

Oluwayomi Omotayo Olota — 2026-03-01

The banking sector has been undergoing a broader digital revolution in recent years, including robotic process automation. Hence, this study examines the impact of the robotic processes on enterprise performance, emphasizing Access Bank of Nigeria as the study's focus. Specifically, the study examined (i) the effect of speed of service on employees' satisfaction. (ii) the influence of the accuracy of data processing on employees' work quality. (iii) the influence of scalability on employees' commitment. A descriptive research approach was adopted, and the staff of Access Bank of Nigeria served as the population. The sample size of 131, calculated through Taro Yamane's (1967) method, was used with simple random sampling to collect primary data from the respondents. A partial least squares structural equation model (PLS-SEM) was adopted to examine the causal relationship through SmartPLS 3.0. The results showed that all robotic process factors substantially predict enterprise performance; employees' satisfaction, employees' work quality, and employees' commitment all have R-squared values larger than 20%, which means that the model of robotic process (speed of service, accuracy of data processing, and scalability) accounts for a substantial amount of the volatility in these dependent variables. The study concluded that the robotic process significantly contributes to high performance in the banking industry in an emerging economy. Bank managers in emerging economies should promote scalability that may help ensure consistency in the outcome during the robotic process.

Keywords: Robotic Process; Enterprise Performance; Scalability; Accuracy of Data; Speed of Service

THE ROLE OF WORK STRESS IN MEDIATING THE EFFECT OF WORKLOAD AND WORK ENVIRONMENT ON TURNOVER INTENTION: A STUDY OF ANDY MUSHROOM BOGOR EMPLOYEES

Fadia Fadhilatunnisa — 2026-03-01

This study aims to examine the moderating role of job stress in the relationship between workload, working conditions, and employees’ turnover intentions at Andy Mushroom Bogor. A saturated sampling technique was employed to determine the sample. The findings indicate that workload and job stress have a positive effect on turnover intentions, while working conditions exert a negative influence on employees’ intention to leave. In addition, workload is positively associated with job stress, whereas favorable working conditions are found to reduce job stress. Job stress mediates the positive relationship between workload and turnover intentions and moderates the negative effect of working conditions on turnover intentions.

Keywords: Workload; Work Environment; Work Stress: Turnover Intention

THE INFLUENCE OF SOCIAL, LIFESTYLE, DIGITAL FINANCIAL LITERACY, AND EASE OF USE ON DIGITAL PAYMENT USE AMONG GEN Z

Irabi’ah Al Adawiyah — 2026-03-01

This study investigates the effects of social influence, lifestyle, digital financial literacy, and perceived ease of use on the adoption of digital payment methods among Generation Z in Jepara Regency. As a cohort widely recognized for its technological proficiency, Generation Z represents the primary user base of digital financial services. Employing a quantitative research design, data were collected through questionnaires distributed to 128 income-earning Gen Z respondents. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The results indicate that lifestyle and perceived ease of use have a positive and significant effect on digital payment adoption. Conversely, social influence and digital financial literacy do not show a significant impact. These findings suggest that Generation Z’s adoption of digital payment systems is driven mainly by practical considerations and digitally oriented lifestyles rather than social pressure or financial knowledge. This study contributes to the understanding of young generations’ financial behavior in the digital era and offers insights for the development of more user-oriented digital financial services, as well as directions for future research.

Keywords: Digital payment; Generation Z; Lifestyle; Digital financial literacy; Ease of Use

ANALYSIS OF FACTORS THAT AFFECT CUSTOMER SATISFACTION IN CANDU SEDAYU COFFEE PRODUCTS

Cindy Afrita Sari — 2026-03-01

This study is motivated by the increasing intensity of competition among manufacturers offering similar products, which has heightened the need to re-examine the determinants of customer satisfaction. In a highly competitive market environment, rising consumer demand requires firms to continuously enhance their value propositions. Accordingly, this research aims to assess the level of customer satisfaction with Sedayu Candu coffee products and to analyze the influence of product innovation, price, and customer experience on customer satisfaction. A quantitative research design was employed, with data analyzed using statistical techniques to test the proposed relationships. The findings indicate that product innovation, pricing, and customer experience have a significant positive effect on customer satisfaction. These results highlight the importance of strategic product development, competitive pricing, and the creation of positive customer experiences in sustaining customer satisfaction within the coffee industry.

Keywords: Customer Satisfaction; Product Innovation; Price; Customer Experience; Customer Satisfaction

THE INFLUENCE OF BRAND IMAGE AND PRODUCT QUALITY ON PURCHASING DECISIONS FOR HONDA MOTORCYCLES AT PT ASTRA MOTOR CENTRAL JAVA

Syafa Libelia Alfiana — 2026-03-01

This study aims to gain a deeper understanding of the relationship between brand reputation and perceived product quality with consumer decision-making behavior in purchasing Honda motorcycles, particularly in the operational area of PT Astra Motor Central Java. The strategy used is quantitative, with a survey method as the data collection instrument. Respondents were selected purposively, namely individuals who empirically have experience purchasing Honda motorcycles. Data collected through questionnaires were then analyzed using multiple linear regression. The results of the analysis indicate that brand reputation and perceived product quality have a positive influence on consumer decision-making behavior in purchasing. This study confirms that brand symbolism in the minds of consumers and perceptions of product quality are factors that strengthen individual tendencies to make purchases. Thus, companies are advised to consistently build and maintain a positive brand reputation and maintain product quality, not only as an economic strategy, but also as an effort to form and maintain relationships with consumers that have implications for long-term loyalty.

Keywords: Brand Image; Product Quality; Purchase Decision

ANALYSIS OF QUALITY CONTROL IN THE AMPLANG PRODUCTION PROCESS TO MINIMIZE DEFECTS USING THE SEVEN TOOLS METHOD: A CASE STUDY AT MSME (AMPLANG LILY)

Nurul Hidayat — 2026-03-01

Amplang is a traditional Indonesian snack made from milkfish and is widely recognized for its distinctive taste and crunchy texture. In an increasingly competitive food industry, maintaining consistent product quality is essential to meeting consumer expectations and sustaining market competitiveness. This study aims to analyze quality control practices in the amplang production process at Amplang Lily, with a particular focus on reducing product defects. The research employs the Seven Quality Control Tools, including flowcharts, check sheets, histograms, scatter diagrams, fishbone diagrams, Pareto charts, and control charts, which are applied across various stages of the production process. The findings reveal that product defects are primarily attributable to substandard raw materials, inaccurate ingredient measurements, improper processing techniques, and human error during production. This study is limited to a single case study at Amplang Lily, which may restrict the generalizability of the findings to other similar enterprises. Therefore, future research is recommended to examine the application of quality control tools across a broader range of small and medium-sized enterprises (SMEs) or in the production of similar products using different raw materials.

Keywords: Amplang; Quality Control; Seven Tools

THE EFFECT OF FINANCIAL LITERACY, SUBJECTIVE NORMS, AND PERCEIVED BEHAVIORAL CONTROL ON THE USE OF GOPAY DIGITAL WALLET WITH INTENTION AS A MEDIATION VARIABLE

Arihta Tarigan — 2026-03-02

This study examines digital payment usage behavior by analyzing the effects of financial literacy, subjective norms, and perceived behavioral control on the intention to use the GoPay digital wallet, as well as the impact of intention on actual usage behavior. Grounded in the Theory of Planned Behavior (TPB), this research adopts a quantitative approach. Data were collected through an online questionnaire distributed via Google Forms to 100 university students and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The findings indicate that financial literacy, subjective norms, and perceived behavioral control significantly influence the intention to use GoPay. In turn, intention has a significant effect on actual usage behavior. Furthermore, intention mediates the relationship between the three antecedent variables and actual usage behavior. These results confirm the applicability of TPB in explaining digital financial behavior, particularly in the context of digital wallet adoption among Generation Z university students, and provide insights for enhancing user engagement strategies in digital financial services.

Keywords: Digital Payment Usage Behavior; Financial Literacy; Subjective Norms; Perceived Behavioral Control; Intention; Theory of Planned Behaviour

IMPACT OF PRODUCT QUALITY ON LEVEL OF CUSTOMER SATISFACTION IN SLEEPOLIC BANDUNG E-COMMERCE

Neng Wulandari — 2026-03-02

The objective of this study is to evaluate the effect of product quality on customer satisfaction at Sleepolic e-commerce platform in Bandung and to identify potential strategies for improving customer satisfaction. A descriptive quantitative approach was employed, with data collected through questionnaires distributed to 33 respondents. Data analysis was conducted using simple linear regression with the assistance of SPSS version 30. The analytical procedures included validity testing, t-testing, and coefficient of determination analysis. The findings suggest that higher product quality leads to a positive and significant increase in customer satisfaction. The coefficient of determination indicates that product quality explains 69.9% of the variance in customer satisfaction, while the remaining proportion is attributable to other factors not examined in this study. Based on these findings, it is recommended that Sleepolic enhance its marketing efforts by offering discounts, promotional programs, and customer loyalty initiatives to further improve customer satisfaction and attract a broader customer base.

Keywords: Product Quality; Customer Satisfaction; E-commerce

DOMESTIC TOURISTS’ REVISIT INTENTION TO MANGROVE TOURISM IN JAKARTA: A THEORY OF PLANNED BEHAVIOR APPROACH

Shabilla Maharani Wiyana — 2026-03-02

This study aims to analyze the factors influencing the revisit intention of domestic tourists to mangrove tourism destinations in the Jakarta area using the Theory of Planned Behavior (TPB) approach. The main focus is directed toward the influence of environmental knowledge, environmental advertising, and moral norms on tourists' attitudes, as well as the impact of these attitudes on revisit intention. This study utilizes a quantitative method, employing a cross-sectional survey approach involving 361 respondents who have visited mangrove tourism areas in Jakarta. The sampling technique used is purposive sampling, while data analysis is conducted using the Structural Equation Modeling (SEM) method with the assistance of AMOS software.

Keywords: Green Marketing; Environmental Knowledge; Environmental Advertisement; Moral Norms; Attitude; Revisit Intention

DETERMINANTS OF REGIONAL DEVELOPMENT BANK PERFORMANCE WITH OPERATIONAL EFFICIENCY AS AN INTERVENING VARIABLE

Julis Santosa — 2026-03-02

This study investigates the effects of capital adequacy, liquidity, and credit risk on the financial performance of conventional Regional Development Banks (RDBs) in Indonesia, with operational efficiency examined as a mediating variable. Capital adequacy, liquidity, and credit risk are proxied by the Capital Adequacy Ratio (CAR), Loan to Deposit Ratio (LDR), and Non-Performing Loan (NPL) ratio, respectively, while operational efficiency and financial performance are measured using the Operating Expenses to Operating Income ratio (BOPO) and Return on Assets (ROA). The study utilizes secondary data derived from the financial statements of 24 conventional RDBs over the 2019–2024 period, generating panel observations for analysis. Panel data regression with a Random Effects Model is employed, and the mediating role of operational efficiency is examined using the Sobel test. The findings reveal that capital adequacy and liquidity exert positive but insignificant effects on financial performance, whereas credit risk has a significant negative effect. Operational efficiency does not mediate the relationship between capital adequacy and liquidity and financial performance but significantly mediates the effect of credit risk on financial performance. These results underscore the importance of effective credit risk management and cost efficiency in enhancing bank profitability and ensuring sustainable financial performance.

Keywords: Performance; Capital Adequacy; Liquidity; Credit Risk; Operational Efficiency

THE INFLUENCE OF AFFILIATE COMMISSIONS, PRODUCT QUALITY, AND AFFILIATE PROMOTION STRATEGY ON ENTREPRENEURIAL INTEREST THROUGH SHOPEE E-COMMERCE PLATFORM

Maria Alisma Dewinta Sari — 2026-03-02

This study explores the potential of affiliate marketing as an entrepreneurial opportunity by examining the influence of affiliate commissions, product quality, and affiliate promotion strategies on entrepreneurial interest through the Shopee e-commerce platform. Adopting utilizing a quantitative framework, where primary data was gathered via surveys administered to a sample of 100 participants who had conducted transactions on Shopee and expressed interest in participating in the Shopee affiliate program. The data were analyzed using multiple linear regression. The findings reveal that affiliate commissions have a positive but insignificant effect on entrepreneurial interest. In contrast, product quality and affiliate promotion strategies exert positive and significant effects on entrepreneurial interest. These results suggest that while financial incentives may attract initial attention, perceived product value and effective promotional strategies play a more decisive role in fostering entrepreneurial motivation within affiliate-based digital business models. This study contributes to the growing literature on digital entrepreneurship and provides practical insights for optimizing affiliate marketing programs to encourage entrepreneurial participation.

Keywords: Shopee Affiliate Marketing; Affiliate Commissions; Product Quality; Affiliate Promotion Strategies; Entrepreneurial Interest

RED OCEAN VS BLUE OCEAN STRATEGY: COMPARATIVE ANALYSIS IN CREATING COMPETITIVE ADVANTAGE

Ramlah Ramlah — 2026-03-02

In an increasingly competitive business world, companies are required to innovate in order to maintain a competitive advantage. This article aims to analyze the comparison between Red Ocean and Blue Ocean strategies in creating competitive advantage. The research method used is a literature review, by collecting and analyzing related literature from various sources, including scientific journals and research reports. The results of the study indicate that the the Red Ocean Strategy focuses on competition in existing markets, encouraging companies to increase efficiency and product differentiation, but often traps them in price wars. In contrast, Blue Ocean Strategy offers an innovative approach by creating new market space that reduces the intensity of competition, allowing companies to build advantages that are difficult to imitate. Understanding these two strategies is important for determining strategic directions that are in accordance with dynamic market conditions.

Keywords: Red Ocean Strategy; Blue Ocean Strategy; Competitive Advantage; Strategic Management

SPIRITUAL EMPLOYER BRANDING AND TURNOVER INTENTION: THE MEDIATING ROLE OF ORGANIZATIONAL COMMITMENT IN AN FAITH-BASED INSTITUTION

Nur Aqilah Rahmayati — 2026-03-02

This study examines the effect of employer branding on turnover intention in Islamic boarding schools (pesantren) in Cirebon Regency, with organizational commitment serving as a mediating variable. A quantitative research design was employed, with 73 respondents selected through proportional sampling from a population of 275 employees. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software to assess the relationships among variables. The findings indicate that employer branding has a significant negative effect on turnover intention. Furthermore, organizational commitment significantly mediates the relationship between employer branding and turnover intention. These results suggest that strengthening employer branding can effectively reduce employees’ intention to leave, particularly when it fosters higher levels of organizational commitment. This study contributes to the literature on employee retention in faith-based educational institutions. However, as the research is limited to pesantren within a single district, the generalizability of the findings remains constrained. Future research is encouraged to incorporate additional determinants of turnover intention to provide a more comprehensive understanding of retention strategies in religious-based organizations.

Keywords: Employer Branding; Organizational Commitment; Turnover Intention

ANALYSIS OF THE EFFECT OF E-RECRUITMENT, EMPLOYER BRANDING, AND CORPORATE REPUTATION ON THE INTEREST OF GENERATION Z IN APPLYING FOR JOBS

Elisabet Putri Permatasari — 2026-03-04

This study investigates the influence of e-recruitment, employer branding, and corporate reputation on job application interest among Generation Z fresh graduates in Surakarta City, Central Java. Adopting a quantitative survey design, data were collected through questionnaires distributed to 60 purposively selected respondents who had completed their education and previously applied for jobs. The research instrument was tested for validity and reliability prior to analysis. Multiple linear regression was employed to examine the relationships among variables. The findings reveal that e-recruitment, employer branding, and corporate reputation each have a significant effect on job application interest. Collectively, these variables explain a substantial proportion of the variation in job application interest among fresh graduates. The results highlight the importance of digital recruitment systems and strong organizational image in attracting Generation Z job seekers. This study contributes to the literature on recruitment strategies and employer attractiveness in the digital era.

Keywords: E-recruitment; Employer Branding; Corporate Reputation

THE EFFECT OF WILLINGNESS TO CHANGE, JOB SATISFACTION, AND INTERHUMAN RELATIONS ON EMPLOYEE PERFORMANCE AT PT. LMN, PASURUAN REGENCY

Orell Xalansa Ludbiyanto — 2026-03-04

This study examines the influence of readiness for change, job satisfaction, and interpersonal relationships on employee performance at PT. LMN. A quantitative research design was employed, involving 128 employees as research respondents. Data were analyzed using linear regression to assess the relationships among the variables. The findings indicate that readiness for change, job satisfaction, and interpersonal relationships each have a positive and significant effect on employee performance. Employees who demonstrate greater adaptability to organizational changes tend to exhibit higher levels of productivity. Similarly, higher job satisfaction is associated with enhanced work engagement and performance outcomes. In addition, positive interpersonal relationships within the workplace contribute to improved performance through effective communication and social support. These results underscore the importance of fostering adaptability, maintaining employee satisfaction, and promoting healthy workplace relationships as key drivers of optimal organizational performance.

Keywords: Willingness to Change; Job Satisfaction; Interhuman Relations; Employee Performance

THE ROLE OF TOURIST VILLAGE COMPETITIVENESS FACTORS ON TOURISTS' BEHAVIORAL INTENTIONS

Hepy Hefri Ariyanto — 2026-03-04

Research on the competitiveness of tourist villages from the perspective of tourists in Indonesia remains limited, despite the government’s strong commitment to developing tourist villages as instruments for economic growth, community welfare improvement, poverty alleviation, unemployment reduction, environmental conservation, and cultural preservation. This study investigates the competitiveness factors of tourist villages that influence tourists’ behavioral intentions, specifically their intention to visit or revisit and to recommend these destinations. The study is based on survey data collected from 318 respondents in Batam who have previously visited tourist villages. The findings indicate that overall competitiveness factors significantly affect tourists’ intentions to visit and recommend tourist villages. However, cultural and attractiveness-related factors do not significantly influence the intention to visit. These results provide important insights for tourist village managers and policymakers in designing strategies to strengthen destination competitiveness and stimulate positive tourist behavioral responses. The study contributes to the literature on destination competitiveness and sustainable rural tourism development in emerging economies.

Keywords: Intention to Visit; Intention to Recommend; Destination Competitiveness; Tourist Village

THE INFLUENCE OF ADVERTISING VIEWS, ADVERTISING ATTRACTIVENESS, AND ADVERTISING POWER ON CAR PURCHASE DECISIONS IN THE COMMUNITY OF BANDAR LAMPUNG CITY

Febriansyah Febriansyah — 2026-03-04

This study examines the influence of advertising exposure, advertising attractiveness, and advertising strength on consumers’ purchasing decisions. Drawing on advertising and consumer behavior perspectives, the research investigates how different dimensions of advertising effectiveness shape decision-making processes. The independent variables comprise advertising exposure, advertising attractiveness, and advertising strength, while purchasing decision serves as the dependent variable. Using a quantitative approach, data were collected through structured questionnaires administered to 400 respondents selected through probability sampling. The data were analyzed using multiple linear regression to assess both the individual and simultaneous effects of the proposed predictors on purchasing decisions. The findings indicate that advertising exposure, advertising attractiveness, and advertising strength each exert a significant positive influence on purchasing decisions. Furthermore, the three dimensions collectively contribute substantially to explaining variations in consumer purchasing behavior. These results highlight the importance of designing advertisements that are not only visible but also appealing and persuasive in order to enhance their impact on consumer decisions. The study contributes to the advertising literature by providing empirical evidence on the multidimensional role of advertising effectiveness in shaping purchasing behavior within a local urban context. However, as the research was conducted in Bandar Lampung City, the generalizability of the findings may be limited. Future research is encouraged to incorporate additional explanatory variables and extend the investigation to different geographical settings to strengthen the robustness and applicability of the results.

Keywords: Ad Views; Ad Appeal; Ad Strength; Purchase Decision

ORGANIZATIONAL CULTURE, LEADERSHIP, AND ORGANIZATIONAL PERFORMANCE : SYSTEMATIC LITERATURE REVIEW

Fuad Alfaridzi Setiawan — 2026-03-04

This study systematically reviews existing literature to examine how organizational culture and leadership style affect organizational performance. Adopting a descriptive design and qualitative approach, it compiles studies from multiple sources, particularly the Scopus database using the keywords “organizational culture, leadership, and organizational performance” for the period 2019–2024. The synthesis of 17 selected articles shows that a strong organizational culture combined with adaptive, effective, and responsive leadership substantially enhances employee engagement and productivity. The review further indicates that transformational and situational leadership styles are especially effective in aligning employees with organizational cultural values, thereby improving overall performance. Accordingly, the study argues that organizations that invest in a supportive culture and inclusive leadership are more likely to achieve superior performance outcomes, while also providing useful insights for practitioners and leaders in designing strategies to strengthen performance.

Keywords: Organizational Culture; Leadership; Organizational Performance

THE EFFECT OF FINANCIAL LEVERAGE, COMPANY VALUE, ASSET GROWTH, AND AUDITOR'S REPUTATION ON INCOME SMOOTHING PRACTICES

Yeremia Lieyono — 2026-03-04

This study employs a collection of 48 data points derived from financial reports of healthcare companies listed on the Indonesia Stock Exchange during the period from 2020 to 2023The selection of participants was done using purposive sampling techniques, and the data were analyzed using logistic regression. The findings indicate that, simultaneously, financial leverage, company value, asset growth, and auditor have profit equalization. Partially results show that auditor reputation significantly influence income smoothing reputation practices. In contrast, company value and asset growth do suggest that capital structure and the credibility of external auditors play a more prominent explaining behavior compared to firm value and growth factors.

Keywords: Income Smoothing; Financial Leverage; Company Value; Asset Growth; Auditor Reputation

BUSINESS MARKETING STRATEGY TO IMPROVE SALES OF PAKAYON NOODLES AT HOME INDUSTRY JAYA LESTARI, MANISA VILLAGE, BARANTI DISTRICT, SIDENRENG RAPPANG REGENCY

Muh Farham Setiady — 2026-03-05

This study aims to analyze the marketing strategy implemented by Home Industry Jaya Lestari in increasing sales of its “Pakayon” noodle products and to formulate strategies that can sustain optimal sales beyond major events such as weddings or celebrations. The research adopts a qualitative approach using a case study method. Data were collected through in-depth interviews with the business owner, production staff, and consumers, and analyzed using NVivo 15 Plus through coding and thematic analysis techniques. The findings indicate that product sales are heavily dependent on large-scale events, with the majority of transactions occurring during such occasions. This dependence is primarily attributed to limited digital promotion, insufficient product innovation tailored to daily consumption, restricted distribution channels, and the absence of a structured customer loyalty program. Nevertheless, the product’s key strengths lie in its distinctive taste, desirable noodle texture, and satisfactory customer service. The study recommends implementing product diversification, strengthening branding and digital marketing efforts, expanding distribution networks, conducting market education initiatives, and developing a customer loyalty program to encourage repeat purchases. By adopting more adaptive and innovative marketing strategies, Home Industry Jaya Lestari is expected to reduce reliance on seasonal demand and enhance business sustainability amid increasingly dynamic competition in the food industry.

Keywords: Marketing Strategy; UMKM; Product Diversification; Digital Promotion; Customer Loyalty

THE INFLUENCE OF SOCIAL MEDIA USAGE AND ELECTRONIC WORD OF MOUTH ON PURCHASE INTENTION MEDIATED BY BRAND EQUITY

Devanda Martianta Sabeliana — 2026-03-05

This study aims to examine the influence of social media usage and electronic word of mouth (eWOM) on purchase intention, with brand equity serving as a mediating variable among Generation Z fashion consumers in Surakarta City. A quantitative research design was employed, and data were collected through questionnaires distributed to 399 respondents selected using purposive sampling. The data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach. The findings indicate that both social media usage and eWOM have a positive and significant direct effect on purchase intention. Additionally, both variables indirectly influence purchase intention through brand equity. Brand equity itself plays a significant role in strengthening consumers’ intention to purchase. These results highlight the importance of building strong brand equity to maximize the effectiveness of social media marketing and electronic word of mouth strategies. However, this study is limited to Generation Z consumers in a single city, which may limit the generalizability of the findings. Future research is recommended to include broader demographic groups and wider geographic areas to enhance the robustness and applicability of the results.

Keywords: Social Media Usage; Electronic Word of Mouth ; Brand Equity; Purchase Intention ; Generation Z ; Fashion

THE INFLUENCE OF WORK EXPERIENCE AND WORK ENVIRONMENT ON EMPLOYEE PRODUCTIVITY WITH ORGANIZATIONAL CULTURE AS AN INTERVENING VARIABLE AT PT BAHAGIA JAYA SEJAHTERA BOGOR

Palahudin Palahudin — 2026-03-06

This study aims to examine the effects of work experience and work environment on employee productivity, with organizational culture serving as a mediating variable. A quantitative approach was employed using descriptive and path analysis methods. Data were collected through questionnaires distributed to 80 employees, representing the entire population, and selected using a saturation sampling technique. The research instruments were tested for validity and reliability and met the required classical assumption criteria. The Sobel test was applied to evaluate indirect effects. The findings indicate that: (1) work experience and work environment significantly influence organizational culture; (2) work experience, work environment, and organizational culture each have a direct and significant effect on employee productivity; and (3) work experience and work environment also exert an indirect effect on employee productivity through organizational culture. These results highlight the importance of fostering a supportive work environment and leveraging employee experience to strengthen organizational culture and enhance productivity.

Keywords: Work Experience; Work Environment;Organizational Culture; Employee Productivity

SWOT ANALYSIS OF DIGITAL MARKETING AT MSMEs KING SEMPOL JEMBER

Mohammad Fikri Yusrizal — 2026-03-06

This study aims to identify the strengths, weaknesses, opportunities, and threats (SWOT) associated with the implementation of digital marketing in MSME King Sempol in Jember, as well as to formulate appropriate digital marketing strategies to optimize the utilization of social media platforms. The research employs a SWOT analysis approach to systematically evaluate internal and external factors affecting the business. The findings indicate that the primary strengths of MSME King Sempol include its distinctive product taste, affordable pricing, strategic business location, availability of official social media accounts, and the use of preservative-free raw materials. However, several weaknesses were identified, such as the product’s limited shelf life (only three days), unattractive and inconsistent social media content, the absence of dedicated social media management staff, limited digital marketing knowledge, and unscheduled, unstructured posting practices. In terms of external factors, opportunities include the potential use of influencer testimonials, a large and continuously growing social media user base, increased purchasing power during new student admissions, the high virality of culinary content online, and the expansion of a loyal customer base. Meanwhile, threats consist of similar competitors in the same sales area, rising raw material costs, intense competition in online culinary content, rapidly changing viral food trends, and unstable internet connectivity. The SWOT matrix analysis positions MSME King Sempol in Quadrant I, indicating an aggressive (growth-oriented) strategy. Accordingly, the recommended strategy is the SO (Strength–Opportunity) strategy, which emphasizes leveraging internal strengths to capitalize on external opportunities. Proposed strategies include collaborating with local influencers to enhance brand visibility, consistently promoting products through Instagram and TikTok, offering promotional discounts, creating visually appealing and engaging digital content, and sharing customer testimonials to build trust and strengthen audience engagement.

Keywords: Digital Marketing; MSMEs; SWOT

THE INFLUENCE OF PRICE PERCEPTION, BRAND TRUST, AND ONLINE CUSTOMER REVIEWS ON THE PURCHASE DECISION OF SKINTIFIC SKINCARE AMONG STUDENTS OF MERCU BUANA UNIVERSITY YOGYAKARTA

Taufik Nur Fadhi — 2026-03-06

This study aims to examine the influence of price perception, brand trust, and online customer reviews on purchasing decisions of Skintific skincare products among students at Universitas Mercu Buana Yogyakarta. The research adopts a quantitative approach with a causal associative design. A total of 100 respondents were selected using purposive sampling. Data were collected through a five-point Likert scale questionnaire and analyzed using multiple linear regression techniques.The findings reveal that, simultaneously, price perception, brand trust, and online customer reviews significantly influence purchasing decisions. Partially, price perception and online customer reviews have a positive and significant effect on purchasing decisions, whereas brand trust does not show a significant influence. Among the independent variables, online customer reviews emerge as the most dominant factor affecting purchasing decisions.These results indicate that young consumers tend to rely more heavily on peer-generated reviews and perceived value for money rather than solely on brand trust. The study offers important implications for digital marketing strategies, emphasizing the need to strengthen competitive price positioning and actively manage online customer reviews as credible and persuasive sources of consumer information.

Keywords: Price Perception; Brand Trust; Online Customer Reviews; Purchasing Decisions; Skintific

THE INFLUENCE OF KNOWLEDGE MANAGEMENT, WORK ABILITY AND WORK ATTITUDE ON EMPLOYEE PERFORMANCE THROUGH JOB SATISFACTION AS A MEDIATING VARIABLE

Fhifie Daryanto — 2026-03-06

This study examines the influence of knowledge management, work ability, and work attitude on employee performance and job satisfaction, as well as the mediating role of job satisfaction in the relationship between these variables and employee performance at BPS NTT Province. A quantitative research design was employed, with data collected from 86 respondents through questionnaires, interviews, and observations. Data were analyzed using descriptive and inferential statistical techniques with the assistance of SmartPLS software. The findings indicate that work ability and work attitude have a significant positive effect on employee performance, whereas knowledge management does not directly influence employee performance. However, knowledge management, work ability, and work attitude each significantly affect job satisfaction. Furthermore, job satisfaction has a significant positive effect on employee performance and mediates the relationships between knowledge management, work ability, work attitude, and employee performance. These results highlight the critical role of job satisfaction in enhancing performance and underscore the importance of strengthening employees’ competencies and attitudes within public sector organizations.

Keywords: Performance; Job Satisfaction; Knowledge Management; Work Ability; Work Attitude

EMPLOYER BRANDING IN PRACTICE : FOSTERING JOB SATISFACTION AND SUSTAINING EMPLOYEE RETENTION IN THE PALM OIL INDUSTRY

Sabeli Aliya — 2026-03-06

The highly competitive nature of the palm oil industry requires companies to implement strategic human resource management practices, with employer branding playing a crucial role in enhancing organizational competitiveness. This study investigates the effect of employer branding on employee retention, with job satisfaction acting as a mediating variable, at PT Surya Alam Permai. A quantitative research approach was employed using purposive sampling, involving 50 respondents selected from a total population of 150 employees. Data were collected through structured questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to evaluate the relationships among the research variables. The findings reveal that employer branding has a positive and significant effect on job satisfaction. Furthermore, employer branding directly enhances employee retention. Job satisfaction also exerts a positive and significant influence on employee retention. In addition, job satisfaction significantly mediates the relationship between employer branding and employee retention, indicating that a strong employer image increases retention both directly and indirectly through enhanced employee satisfaction. These results underscore the strategic importance of employer branding in fostering job satisfaction, strengthening employee loyalty, and reducing turnover rates. Ultimately, an effective employer branding strategy contributes to long-term organizational sustainability and competitive advantage.

Keywords: Employer Branding; Employee Retention; Job Satisfaction; Palm Oil Plantation; Processing Industry