Journal of Management : Small and Medium Enterprises (SMEs)

RELATIONSHIP BETWEEN ALONELINESS AND HARSH SUPERVISORY BEHAVIOR AMONG SMALL AND MEDIUM-SIZED ENTERPRISE OWNERS IN JAPAN:

Yusuke Murakami — 2025-03-01

This study examines the mediating role of anger in the relationship between aloneliness and harsh supervisory behavior (HSB) toward employees among small and medium-sized enterprise (SME) owners and the moderating effect of spirituality on this mediating relationship. We conducted an internet survey to collect responses from 800 SME owners in Japan. The final sample included data from 678 individuals. The mediation/moderated mediation analysis (BCa method, 5,000 iterations) revealed a significant mediating effect of anger in the relationship between aloneliness and HSB, whereas the moderating effect of spirituality was non-significant. These findings suggest that SME owners who perceive a lack of solitary time experience anger more frequently, leading to harsher interactions with employees.

Keywords: Solitude; Occupational Stress; Workplace Aggression

AN EXPLORATORY QUALITATIVE STUDY OF COMPETITIVE STRATEGIES USED BY SMALL AND MEDIUM-SIZED ENTERPRISES IN BOTSWANA

Krishna K Govender — 2025-03-01

The study explored factors impacting the sustainable competitive advantage of small and medium-sized manufacturing enterprises (SMEs) in Botswana. Through face-to-face interviews, primary data were collected from a purposively selected sample of seven key government informants. Thematic analysis was used to analyze the data. The main findings revealed that manufacturing enterprises in Botswana are affected by high rentals and high costs of land (space), equipment, and product quality. SMEs that export their products face additional challenges of traceability issues and mileage charges in the countries where they export their products. The study recommends that funding organizations should continue to review collateral issues to increase access to finance for SMEs. The Botswana government and tribal authorities issuing land should remove bottlenecks related to the application for land, especially for business purposes. Access to water should also be reviewed to simplify the application process for water rights, especially for youth-funded ventures. The government should continue to promote joint ventures between multinational corporations because such efforts result in the transfer of funds, technology, and skills. Government subsidies should be offered for SMEs which incur significant mileage costs when they export their products to foreign markets. Manufacturing SMEs should also consider SME equity funding as an alternative to funding, and offer less risk compared to commercial banks and existing government-sponsored funding agencies. The findings of the study contribute towards the development of a sustainable theoretical framework that can be used by manufacturing SMEs to identify and utilize their internal resources and capabilities to increase their competitiveness and survive. The findings may also help to identify additional intervention strategies for manufacturing SMEs by the Botswana government and other stakeholders from both the public and private sectors.

Keywords: SMEs; Manufacturing Enterprises; Sustained Competitive Advantage; Developing Economies

A STUDY ON LOYALTY AMONG PRIVATE SECTOR EMPLOYEES AND ITS DETERMINANTS

M Prabhu — 2025-03-01

Employees with high loyalty or morale are precious to any firm. This descriptive study has attempted to assess the degree of loyalty prevalent among private-sector employees in Iraq and how such loyalty is driven by job satisfaction and stress. Primary data has been collected by administering a structured questionnaire to 127 private employees selected using simple random sampling. The study results reveal that the employees surveyed are loyal to their company. 106 of the 127 employees have displayed good loyalty towards their firm, and only 13 have shown signs of disloyalty. The employees surveyed do not exhibit signs of stress. However, the employees have indicated that they encounter tiredness from their job, which is indicative of exhaustion due to work pressure, which results in them finding it a bit difficult to sleep and developing headaches that merit immediate attention and rectification.

Keywords: Employees; Job Satisfaction; Loyalty; Stress

FISCAL POLICY AND SMALL AND MEDIUM SCALE ENTERPRISES PERFORMANCE IN NIGERIA

Ariyibi Mayowa Ebenezer — 2025-03-01

The macroeconomic policies, which fiscal policy is inclusive of, are very germane in determining the performance level in the country, most especially in determining the developmental quota that the small and medium scale enterprises would contribute to the economy, so poor usage of the fiscal policy can stifle the effectiveness of the SMEs’ performance, and their contributive role has a source of growth in an economy. Based on their relevance, this study examines the impact of fiscal policy on small and medium-scale enterprises' performance in Nigeria. The secondary time series data was sourced from the Central Bank Statistical Bulletin and the National Bureau of Statistics from the period 1991 to 2022. The ARDL (Auto-Regressive Distributed Lag) was employed to draw inferences after being informed by the unit-root test. The findings revealed that the expansionary measure of fiscal policy shows that government re-recurrent expenditure has a negative insignificant effect on small and medium-scale enterprises' total credit from commercial banks. Government capital expenditure has a negative significant effect on small and medium-scale enterprises' total credit from commercial banks. The contractionary measure of fiscal policy shows that value-added tax has a positive significant effect on small and medium-scale enterprises' total credit from commercial banks. Company income tax has a negative significant effect on small and medium-scale enterprises' total credit from commercial banks, while electricity consumption has a negative insignificant effect on small and medium-scale enterprises' total credit from commercial l banks. It is therefore recommended that policymakers should enhance the efficiency of capital expenditure to support SME-enabling projects and infrastructure.

Keywords: Fiscal Policy; SME’s; Government Expenditure; Taxation and ARDL

RISK MANAGEMENT ON COCOA SUPPLY CHAIN IN MSME KAMPUNG COKLAT SENARA, LOMBOK, INDONESIA

Anisah Nur Fatimah — 2025-03-01

Kampung Cokelat Senara (KCS) is a Micro Small and Medium Enterprise (MSME) that processes cocoa beans to produce chocolate products. The imbalance of supply and demand increases risks in the primary actors of the supply chain. This study aims to identify, assess, and determine risk factors through FMEA, and determine risk mitigation strategies for the cocoa supply chain in KCS through an Analytical Hierarchy Process (AHP) analysis. Ten risk factors were identified for cocoa farmers, nine risk factors for cocoa product manufacturers, and seven risk factors for distributors/retailers. The priority risk factor at the cocoa farmer level is pests and disease damage. The priority risk factor at the producer level is the uncertain supply of raw materials. The priority risk factor at the distributor/retailer level is fluctuating buying interest. Cocoa farmers are prioritized actors in the supply chain. The priority strategy for supply chain risk management at the farm level is the crop intensification program. The priority strategy for supply chain risk management at the producer level is an expanded partnership with farmers. The priority strategy for supply chain risk management at the distributor/retailer level is product specialization.

Keywords : Analytical Hierachy Process; Cocoa; Risk; MSME; Supply Chain

EXPLORING INTERDISCIPLINARY OF ENTREPRENEURSHIP RESEARCH FOCUSING ON FAILURES AND SUCCESSES OF ENTREPRENEURS:

Timothy Silweya — 2025-03-01

This paper aimed to explore the interdisciplinary nature of entrepreneurship research focusing on the failures and successes of entrepreneurs. A sample of 15 journal articles was purposively selected from 28 papers searched on Google Scholar. The inclusion and exclusion criteria were based on whether the paper’s main focus was entrepreneurial success or failure. Data were organized by theme: research design, academic discipline, and practices. The finding shows the majority of entrepreneurial studies (80%) employ qualitative design. 20% of these studies focused on theory building, 38% of failure factors were attributed to environmental forces (praxis), and 42% to practices. 62% of success factors were associated with practices and 58% with environmental forces. Researchers and scholars in the entrepreneurship field and practitioners will find this paper useful. Further research is recommended to explore entrepreneurship training and education offered in learning institutions.

Keywords: Entreprenology, Entrepreneurship Education; Entrepreneurship Praxis and Practice

THE INFLUENCE OF SUBJECTIVE ATTITUDES AND NORMS ON MUSLIM CONSUMERS' PREFERENCES FOR ISLAMIC CLOTHING:

Fathur Rohman — 2025-03-01

This study aims to explore the influence of religiosity factors on Muslim clothing brand preferences. In the context of the growing Muslim fashion industry, a fundamental problem arises related to the importance of halal labels in consumer decision-making. Through the Theory of Planned Behavior (TPB) approach, this study shows that consumer attitudes towards Muslim clothing products, subjective norms in their environment, perception of behavior control, and the importance of halal labels play a key role in purchasing decisions. The study used a quantitative approach using a questionnaire to measure variables. The results showed that attitudes and subjective norms have a significant impact on consumers' preferences for Islamic clothing. To improve generalizability of the results, future research should consider a larger and more representative sample. Additionally, marketers should integrate religiosity and Muslim consumer preferences into their marketing strategies to better to the needs of Muslim consumers.

Keywords: Theory of Planned Behavior; Perceived Behavioral Control; Halal Label; Brand Personality; Attitude; Subjective Norms; Perceived Importance; Purchase Intention

FACTORS INFLUENCING THE PERCEPTION OF TECHNOLOGY FIT IN MSMEs' TECHNOLOGY ADOPTION PROCESS

Elia Mahatma Rayhan Soetopo — 2025-03-01

This study aims to understand how micro, small, and medium enterprises perceive technology to decide whether or not to adopt it in their business. An in depth exploratory interview is conducted with each of the 12 participants. The results are then interpreted to understand them entirely while the findings are then categorized into a framework. This study finds that word of mouth, observations of peers, personal knowledge, and cross-generational interaction influence the perception on whether or not certain technology is fit for adoption. Meanwhile, safety, time, automation, opportunity, reliability, risk of malfunction, and ease of use are factors that are mostly perceived by users. This research is limited to understanding what the variables in the perception process are. Further research to test the validity in a large scale quantitatively is recommended for subsequent research.

Keywords: Micro Small and Medium Enterprises (MSMEs); Digital Technology; Technology Adoption Process; Perception Factors; Technology Fit

THE ROLE OF CROSS-CULTURAL ADJUSTMENT IN BUILDING EXPATRIATE ACADEMIC RESILIENCE FOR INTERNATIONAL STUDENTS IN INDONESIA

Febriyanti Amol — 2025-03-01

The aim of this research is to examine the role of academic resilience, specifically the adaptability and psychological capital capabilities of international students. This study adopts a qualitative case study, where the informants are undergraduate international students who have resided for at least three months and currently studying at a private university in Indonesia. The research indicate that psychological, sociocultural, and academic adaptation are interrelated and contribute to an individual's overall success in a new environment. These key factors cannot be implemented partially but must be approached holistically to effectively build expatriate academic resilience. Success in overcoming existing obstacles shows the importance of external and internal supporting factors in the adaptation process. This research is limited to undergraduate international students from an Indonesian private university and only includes students from one country and limited reference sources. Future research can expand the number of informants including international students from several countries.

Keywords: Academic Resilience; Expatriate Academic Resilience; Adaptability Capabilities; Psychological Capital

AUGMENTED REALITY IN E-COMMERCE:

Agung Stefanus Kembau — 2025-03-01

In the rapidly evolving world of e-commerce, Augmented Reality (AR) stands out as a transformative force, shaping consumer behavior and decision-making. This study delves into the profound impact of AR on digital behavioral intentions, particularly focusing on how interactivity, mental image, and consumer attitudes intertwine to drive these intentions. By surveying 120 tech-savvy Gen Z consumers in Indonesia, who actively engage with AR features in e-commerce, we uncovered compelling insights into the dynamics at play. Our analysis, employing Structural Equation Modeling-Partial Least Squares (SEM-PLS), reveals that interactivity is not merely an enhancement but a catalyst, significantly influencing both mental imagery and consumer attitudes. Most strikingly, we find that consumer attitudes exert the strongest influence on digital behavioral intentions, highlighting their pivotal role in shaping purchase decisions and brand loyalty. This research underscores the urgency for businesses to elevate AR features—particularly interactivity and immersive experiences—if they wish to foster positive consumer perceptions and behaviors. The managerial takeaway is clear: invest in cutting-edge AR technologies and embed them into digital marketing strategies to not only captivate consumers but to also drive deeper engagement and satisfaction. While acknowledging limitations such as sample size and generalizability, this study lays the groundwork for future research to expand on these findings, exploring additional variables and diverse consumer segments.

Keywords: Augmented Reality (AR); Digital Behavioral Intentions, Interactivity; Mental Image; Consumer Attitudes; E-commerce; Gen Z; Digital Marketing; Consumer Engagement

ANALYSIS OF THE INFLUENCE OF CASH HOLDING, QUICK RATIO AND GROWTH OPPORTUNITY ON FIRM VALUE WITH ISLAMIC SOCIAL REPORTING AS A MODERATING VARIABLE

Siti Nurhaliza — 2025-03-01

This study aims to explore how cash holding, quick ratio, and growth opportunities collectively and individually influence firm value, with Islamic Social Reporting serving as a moderating factor. The research involved a sample of 40 companies listed on the Jakarta Islamic Index 70 during the 2021-2022 period, selected using purposive sampling. SPSS 26 was utilized for data analysis, employing quantitative methods such as Moderated Regression Analysis. Findings revealed that individually, only cash holding significantly impacted firm value. However, collectively, cash holding, quick ratio, and growth opportunities did not demonstrate a significant influence on firm value. Additionally, Islamic Social Reporting did not moderate the relationships between cash holding, quick ratio, growth opportunities, and firm value.

Keywords: Cash Holding, Quick Ratio; Growth Opportunity; Islamic Social Reporting; Firm Value

ANALYSIS OF ONLINE PROMO PROGRAMS AND SERVICE QUALITY ON CONSUMER PURCHASING DECISIONS IN SURABAYA THROUGH TRUST IN SHOPEE E-COMMERCE

Yulius Septianto — 2025-03-01

E-commerce has become one of the most significant phenomena in the digital era, marked by profound changes in how we conduct business, shop, and interact. The growth of e-commerce has brought many benefits, but there are also associated challenges. One of the main challenges is the increasing competition among e-commerce companies, both large and small. This study aims to analyze the impact of online promotional programs and service quality on consumer purchase decisions on Shopee in the Surabaya area and its surroundings, with customer trust in e-commerce as an intervening variable. The population of this study consists of Shopee consumers in Surabaya who have made at least two transactions on Shopee, with a sample of 100 respondents. The sampling technique used is purposive sampling, and the data analysis method used is path analysis with the SmartPLS 3 application. The results of the study show that 1) online promotion and service quality variables have a significant impact on customer trust and purchase decisions, 2) customer trust also significantly affects purchase decisions, 3) customer trust cannot serve as an intervening or mediating variable between online promotion or service quality and purchase decisions.

Keywords: Online Promotion; Service Quality; Customer Trust; Purchase Decisions; Shopee

THE INFLUENCE OF RAW MATERIAL SUPPLIES, PRODUCTION PROCESS AND EQUIPMENT MAINTENANCE ON PRODUCT QUALITY IN SMALL RED BRICK INDUSTRIES IN CILEGON CITY

Wahdatul Aprida — 2025-03-01

The aim of this research is to determine the impact of raw material supplies, production processes and equipment maintenance on product quality in the Small Red Brick Industry in Cilegon City, whether the influence is partial or simultaneous. The used method is quantitative and associative research, with a sample of 77 respondents. Data collection using questionnaires and the results were processed using the SPSS 26 program. The research results showed that raw material supplies, production processes and equipment maintenance had an impact on product quality simultaneously. Partially, raw material supplies have an impact on product quality, the production process has no impact on product quality. And equipment maintenance has an impact on product quality.

Keywords: Raw Material Supplies; Production Process; Equipment Maintenance

THE INFLUENCE OF PRICE DISCOUNT, HEDONIC MOTIVATION, AND E-WOM ON IMPULSIVE BUYING OF FASHION PRODUCTS

Wenda Ventika Ariani — 2025-03-01

This study seeks to investigate how price discounts, hedonic motivation, and electronic word-of-mouth (E-WOM) influence the impulsive buying of fashion items on TikTok Shop. The object of this study is Generation Z users of TikTok Shop resending in Sukoharjo Regency. This research employs a quantitative approach, utilizing surveys for data gathering and employing multiple linear regression analysis methods with the support of IBM SPSS 23 software for analysis. In this study, incidental sampling techniques were utilized, with a total of 200 respondents. The research findings indicate that partially, the variables of price discount, hedonic motivation, and E-WOM have a significant influence on impulsive buying. Furthermore, simultaneously price discounts, hedonic motivation, and E-WOM collectively affect impulsive buying. This study implies the necessity for ByteDance to maintain the TikTok Shop feature with marketing strategies that follow fashion trends and enhance sales promotion to drive impulsive buying by users.

Keywords: Price Discount; Hedonic Motivation; E-WOM; Impulsive Buying

THE INFLUENCE OF JOB SATISFACTION AND WORK MORALE ON EMPLOYEE PRODUCTIVITY AT PT. PEGADAIAN PALEMBANG BRANCH OFFICE

Tiara Pransiska — 2025-03-01

This study aims to determine the effect of job satisfaction and morale on employee productivity at PT Pegadaian Palembang Branch Office. The population in this study were all 63 employees, the sample in this study was the same as the population of 63 people using saturated samples. The results of shows that there is a considerable and significant influence of Job Satisfaction and Work Morale on Employee Productivity of PT Pegadaian Palembang Branch Office. The F test obtained that there is a significant influence between the Job Satisfaction and Work Morale simultaneously on Employee Productivity at PT Pegadaian Palembang Branch.

Keywords: Job Satisfaction; Work Morale; Employee Productivity

TRUST AND INNOVATIVE WORK BEHAVIOR:

Nur Auliyah — 2025-03-01

The creative industry is an economic sector focused on creating and distributing products related to creativity, ideas, and innovation. In order to be competitive, the creative industry sector needs innovation. Trust is the basis for creating knowledge sharing between employees. Knowledge sharing creates new ideas, creativity, and experiences between employees. Therefore, this research focuses on the development of new ideas in order to create new creativity and innovation through trust and knowledge sharing between employees. This study aims to determine the effect of trust and innovative work behavior mediated by knowledge sharing. This study uses a quantitative data processing method using partial least squares analysis of structural equivalence modeling with SmartPLS 4.0 statistical tools. The sample of this study is 57 respondents in micro, small, and medium enterprises (MSMEs) in the creative industry sector in Yogyakarta. The results of this study show that trust significantly affects innovative work behavior, trust has an effect on knowledge sharing, knowledge sharing has an effect on innovative work behavior, and knowledge sharing mediates the effect of trust on innovative work behavior.

Keywords: Knowledge Sharing; Trust; Innovative Work Behavior

GUERILLA MARKETING :

Eunike Gegung — 2025-03-01

Despite the expansion of research on guerrilla marketing, the concept of this practice related to SMEs needs to be scrutinized more. This article highlights the benefits of guerrilla campaigns for small and medium-sized companies. The guerrilla marketing concept revolves around unconventional tactics to obtain maximum results with minimal costs. As its nature is emphasized on unusual and creative approaches this may help companies get their brand noticed and increase visibility. It also promotes customer engagement and targets specific audiences through the concept of “you” marketing where every word and idea is about meeting customer needs and wants. However, the outcome of guerrilla campaigns can only be desirable if the content is well received by its targeted audiences. This means the campaign's success does not rely on mind-blowing ideas but rather on proper social acceptance. This study used a literature review approach to analyze research problems and generate a rationale for the issue. The data were obtained through the use of secondary sources such as documents, academic journals, textbooks, media releases, articles, and online sources to gain useful information.

Keywords: Guerrilla Marketing; SMEs; Benefits

THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON PURCHASE DECISION ON GAME STORY BOARD GAME & CAFE WITH BUYING INTEREST AS AN INTERVENING VARIABLE

Bintang Perwiranegara — 2025-03-01

This research aims to test, firstly, the direct relationship between product quality and buying interest; secondly, the direct relationship between service quality and buying interest; thirdly, the direct relationship between product quality and purchasing decisions; fourthly, the direct relationship between service quality and purchasing decisions; and fifth, the relationship between buying interest and purchasing decisions. Then the sixth is to test whether buying interest can mediate product quality on purchase decisions, and the seventh is whether buying interest can mediate service quality on purchase decisions. This research uses descriptive quantitative methods to analyze and describe the data. This research took samples from the Game Story Board Game & Café in Kalasan District, Sleman Regency, D.I.Y. Province. The sampling method is non-probability using a purposive sampling technique. Data was collected through an explanatory survey using QR code questionnaires sent via WhatsApp social media. There were 115 questionnaires, and the data was analyzed using multiple linear regression using SPSS version 23. The results of this research show that the first result, namely the product quality variable, has a direct effect on buying interest; the second result, namely the service quality variable, has a direct impact on buying interest; the third result, namely product quality, has a direct effect on purchase decisions; and the fourth result, namely service quality, has a direct impact on purchase decisions. The fifth result indicates that buying interest directly influences purchase decisions. Meanwhile, the sixth result is that intervening buying interest can only mediate product quality in purchase decisions, and the seventh result is that buying interest cannot mediate service quality in purchase decisions.

Keywords: Product Quality; Service Quality; Buying Interest; Purchase Decision

THE INFLUENCE OF FINANCIAL INCLUSION AND FINANCIAL BEHAVIOR ON INVESTMENT DECISIONS

Yusup Maulana Nur Shidik — 2025-03-01

The research aims to assess the influence of financial inclusion and financial behavior on investment decisions through a survey of MSMEs in West Java. The research method uses a quantitative and descriptive approach with a sample of 400 respondents selected through purposive sampling based on the formula in Slovin with an error tolerance level of 5%. Findings from the research results, both partial and simultaneous, show that financial inclusion and financial behavior positively and significantly influence MSME investment decisions in West Java. Practical implications: It is essential to increase financial inclusion and financial behavior for MSMEs to support more effective investment decisions through operational recommendations, including financial management training, utilization, use, and evaluation of financial product service technology. Theoretically, research is expected to provide benefits for the development of science by recommending verification of findings and expanding the applicability of research results with similar methods and different samples.

Keywords: Financial Inclusion; Financial Behavior; Investment Decisions

GREEN TOURIST ANALYSIS IN KOTA TUA JAKARTA

Septi Nurlela Rohma — 2025-03-01

This study seeks to identify and examine the variables of attitude, subjective norms, and behavioral controls that influence green tourist behavior. Green tourists are those who consider eco-friendliness when visiting tourist attractions. The methodology utilized in this study is quantitative. The application Smart-PLS assisted with statistical data analysis using structural equation modeling (SEM-PLS). Respondents used up to 177 tourists who visited Kota Tua Jakarta within a specific period. The study's findings revealed that attitude, subjective norms, and behavioral controls all have a positive and significant influence on green tourist behavior. This study has some limitations, including a small number of respondents, a short questionnaire collection period, and the use of just a quantitative approach. Recommendations for additional research are made so that the green tourist theme can become knowledge to support sustainable tourism.

Keywords : Attitude; Subjective Norm; Behavioral Control; Green Tourist Behavior; Kota Tua Jakarta

ANTECEDENTS AND CONSEQUENCES OF CUSTOMER EXPERIENCE IN SKINCARE PRODUCTS

John David Daniel Hutasoit — 2025-03-01

This study aims to identify and measure the extent to which employee empathy, communication with staff, and transaction convenience influence the formation of brand love and brand loyalty. The unit of analysis for this research is the users or consumers of skincare products. The research method applied in this study is quantitative. Data were collected through questionnaires distributed to users of skincare products from various brands. The results indicate a positive impact of transaction convenience on customer experience, a positive effect of customer experience on brand love, and a positive influence of brand love on brand loyalty. Managers should focus on staff openness, expectation management, inventory, and improvement processes, as well as product return processes, expectation adjustments, and loyalty programs.

Keywords: Employee Empathy; Communication; Transaction Convenience; Brand Love; Brand Loyalty

ANALYSIS OF ACCOUNTABILITY AND TRANSPARENCY OF VILLAGE FUND ALLOCATION MANAGEMENT IN PEMATANG GAJAH VILLAGE, JAMBI LUAR KOTA DISTRICT, MUARO JAMBI REGENCY

Sri Widiyati — 2025-03-01

This study analyzes the accountability and transparency of village fund allocation management. This study was conducted in Pematang Gajah Village, Jambi Luar Kota District, Muaro Jambi Regency. This study uses a quantitative research type with a descriptive approach. The type of data used is primary data. The respondents in this study numbered 20 people. The data collection technique used was a survey technique, which involved distributing questionnaires. The results of this study indicate that the accountability and transparency of village fund allocation management in Pematang Gajah Village, Jambi Luar Kota District, Muaro Jambi Regency on the accountability program indicators obtained the highest percentage and has been running well. Processes of accountability, transparency, honesty, law accountability, and policy accountability have been running well and have followed applicable regulations.

Keywords: Accountability; Transparency; Village Fund Allocation

IMPLEMENTATION OF DIGITAL-BASED MARKETING IN CREATING SUSTAINABLE BUSINESS THROUGH SOSTAC ANALYSIS

Tri Eko Yudiandri — 2025-03-01

This study aims to investigate innovations in digital-based marketing strategies in small and medium businesses. This study uses a qualitative research design. The object of this study is YAD Blangkon, which has implemented technology in its business marketing activities. Moreover, the study highlights the added value of successful business management and a 25% increase in sales value over the previous year. Various concepts can aid in the development of the managed business. One of the references and methods available is SOSTAC analysis. We chose this framework due to its conceptual nature, which enables the development of a more comprehensive digital-based business management strategy. Through a combination of interview activities and the application of the SOSTAC-RACE planning concept, this study produced findings on the application of digital-based business management strategies. This study shows the need for business actors to take various steps, including analyzing the business environment, conducting SMART analyses correctly, developing business strategies, and refining them through the application of tactics in the field..

Keywords: Tourism; Business; Sustainability, SOSTAC-RACE Planning

PREPARING DECISION REGARDING LAMPUNG SOLAR PRINTING BANNER MAKING SERVICES USING MARKETING MIX (7P)

Nanda Yulianti — 2025-03-01

A particular emphasis will be placed on the banner manufacturing service that Surya Printing Lampung offers to accomplish the purpose of this research, which is to investigate the influence of the promotion mix (7P) on the purchasing decision of consumers. A total of 96 samples, as part of this investigation, were used to perform multiple regression. The assistance of SPSS version 23 was used. According to the obtained regression analysis, factors such as value, position, location, and procedures, as well as physical evidence, have a favorable and significant impact through statistics on retail customers' purchasing decision. Off-product and people variables, on the other hand, do not provide evidence of such a link. While this is going on, the marketing mix (7P), which is determined by the F test, is affecting the decision to purchase banner manufacturing services from Surya Printing Lampung.

Keywords: Purchasing Decision ;Marketing Mix (7P); Banner

THE INFLUENCE OF ENTREPRENEURSHIP EDUCATION, SELF-EFFICACY, AND DIGITAL LITERACY ON THE COMPETITIVENESS OF BAJAWA COFFEE SECTOR MSMES IN THE INTERNATIONAL MARKET

Klaasvakumok Jehezkielomi Kamuri — 2025-03-01

The competitiveness of MSMEs is crucial for economic growth and success in international business competition, so this research aims to analyze the influence of entrepreneurship education, self-efficacy, and digital literacy on the competitiveness of micro, small, and medium enterprises (MSMEs) in the Bajawa coffee sector in the global market. This research uses a quantitative approach with an associative type. Data were analyzed using Smart Partial Least Squares (Smart PLS). The research results show that entrepreneurship education does not have a significant impact on competitiveness, while self-efficacy and digital literacy have a significant impact on the competitiveness of Bajawa coffee sector SMEs. With an R-Square value of 75.3%, this study indicates that the combination of self-efficacy and digital literacy greatly contributes to the ability of Bajawa coffee sector SMEs to face global competition. These findings emphasize the importance of developing self-efficacy and digital literacy for Bajawa coffee SMEs to enhance their competitiveness in the international market.

Keywords: Entrepreneurship; Self-Efficacy; Digital Literacy; Competitivenes; MSME’s

BEHAVIORAL BIAS (AVAILABILITY, REPRESENTATIVENESS, ANCHORING, AND CONFIRMATION) TOWARD INVESTMENT DECISION-MAKING

Mardiana R — 2025-03-01

When making investment decisions, retail investors tend to rely on shortcuts in thinking to process the information and data they get. This creates illogical thinking based on emotions or momentary judgments that can result in less-than-optimal investment performance and even losses. This research investigates the relationship between behavioral financial biases (like availability, representativeness, anchoring, and confirmation) and investment decision-making. This study method uses purposive sampling with certain characteristics. Data was collected from 130 retail investors for 3 months in 2024 and analyzed with SPSS Statistics. The research results show that confirmation bias and representativeness bias positively affect investment decision-making. However, anchoring bias and availability bias do not significantly affect investment decision-making. In addition, confirmation bias, representativeness bias, anchoring bias, and availability bias simultaneously positively affect investment decision-making. Financial behavioral biases that can influence investors are confirmation bias and representativeness bias, where retail investors tend to look for information according to their views and similarities based on certain stereotypes, which can reduce or cause losses in stock investments.

Keywords: Anchoring Bias; Availability Bias; Confirmation Bias; Representativeness Bias; Investment Decision-Making

CAN CRYPTOCURRENCY BE A HEDGE DURING CRISIS? A SYSTEMIC RISK POINT OF VIEW

Rinda Siaga Pangestuti — 2025-03-01

This study investigates the hedging possibilities of cryptocurrency assets using a systemic risk estimation approach during the COVID-19 crisis period. Using a quantitative research approach, the research uses S&P 500 index price data and cryptocurrency assets. The systemic risk is calculated by using the vine copula ΔCoVaR method and the APARCH-DCC approach on the portfolio of cryptocurrency assets calculated for both individual cryptocurrency assets and GMV portfolios to capture the non-linear and dynamic relationship between cryptocurrencies and other financial assets and to estimate the impact of risk induced by the asset portfolio on the index under extreme market conditions. As a result, in the short term, especially during the Covid-19 crisis, BTC is considered the first "safe haven," as it has minimal VaR, CoVaR, and ΔCoVaR both when estimated individually and in the form of a GMV portfolio. ETH and LTC take second and third place after BTC in terms of stability against global economic uncertainty.

Keywords: Cryptocurrency; Systemic Risk; Vine copula ΔCoVaR

THE INFLUENCE OF CONSUMER BELIEFS AND EMOTIONALITY ON CONSUMER SATISFACTION IN THE SENTUL SCOUTING EARTH UNIT, BOGOR

Endang Silaningsih — 2025-03-01

The aim of this research is to determine consumer loyalty in the Bumi Kepanduan Unit Sentul Bogor which is influenced by consumer trust, emotions through consumer satisfaction, and 100 people were sampled. Meanwhile, the analytical method used is the quantitative descriptive method and path analysis. The results of the research show that consumer trust has a positive and significant effect on consumer satisfaction; emotionality has a positive and significant effect on consumer satisfaction; consumer trust has a direct positive and significant effect on consumer loyalty; emotional has a direct positive and significant effect on consumer loyalty; consumer satisfaction has a direct positive and significant effect on consumer loyalty; consumer trust has an indirect and positive effect on consumer loyalty through consumer satisfaction at the Sentu Bogor Scouting Unit; and emotion has an indirect and positive effect on consumer loyalty through consumer satisfaction at the Sentu Bogor Scouting Earth Unit.

Keywords: Consumer Confidence; Emotional; Consumer Loyalty ; Consumer Satisfaction

THE INFLUENCE OF ORGANIZATIONAL CULTURE, WORK DISCIPLINE AND MOTIVATION ON EMPLOYEE PERFORMANCE AT PT. NARAYA TELEMATIKA MALANG CITY EAST JAVA

Christina Faya Aprilia — 2025-03-01

The telecommunications industry faces fierce competition, requiring optimal performance. PT. Naraya Telematika struggles with declining installation processes and delayed coverage expansion due to licensing issues. Research suggests that organizational culture, work discipline, and employee motivation are crucial for performance improvement. However, findings vary, indicating a research gap in their combined influence. This study examines the effects of these factors on employee performance at PT. Naraya Telematika uses a quantitative survey method with a non-probability sampling of 48 employees. Data was analyzed with multiple linear regression using SPSS version 29. Results show that while organizational culture doesn't significantly impact performance, work discipline and motivation positively and significantly do. Collectively, these factors significantly influence employee performance, highlighting the need for a comprehensive human resource management approach to enhance installation efficiency and expedite coverage expansion.

Keywords: Organizational Culture; Work Discipline; Motivation; Employee Performance

RETIREMENT FUND PAYMENT SYSTEM BASED ON FINANCIAL LITERACY LEVEL AMONG CIVIL SERVANTS IN GORONTALO PROVINCE

Sulistiawati Adam — 2025-03-01

This study aims to determine the influence of financial literacy levels on the retirement fund payment system. This research uses a descriptive quantitative method. The population is 31,800 civil servants (ASN) in Gorontalo, including civil servants from Gorontalo Provincial Government and Gorontalo Regency/City Governments. The sample size selected is 100 civil servants. The data collection technique uses questionnaires/surveys. Data analysis techniques include descriptive statistical analysis, goodness-of-fit, overall model fit test, Wald test, coefficient of determination, and hypothesis testing using logistic regression. Based on the research, it is found that financial literacy levels partially influence the retirement fund payment system. Civil servants with low financial literacy levels tend to prefer a monthly pension fund payment system, while those with high financial literacy levels prefer a lump-sum retirement fund payment system. Finally, those with average financial literacy prefer a monthly retirement fund payment system.

Keywords: Financial Literacy; Retirement Fund Payment System; Civil Servant

PERFORMANCE TRANSFORMATION THROUGH LEADERSHIP:

Martin Zebua — 2025-03-01

This research explores leadership's role in improving employee performance in a CA company engaged in printing. Using a qualitative approach, the research involved in-depth interviews with five employees to understand how leaders can motivate and create a productive work environment. The results indicated that effective leadership involves open communication and support for individual development so each employee feels valued and motivated to contribute to their full potential. Leaders who are sensitive to employees' needs can identify hidden potential within the team, which contributes to improved overall performance. The research also identified challenges that leaders face, such as a lack of morale among employees and negative peer influence, which can hinder productivity. Leaders need to create a positive and inclusive work atmosphere and provide fair rewards to boost motivation. The findings not only provide insights for leaders in CA but can also serve as a reference for other organizations looking to optimize employee performance through the right leadership approach. This research confirms the important role of leadership in creating a harmonious and accomplished team in the work environment.

Keywords: Effective Leadership; Employee Performance; Motivation; Communication

THE EFFECT OF LIQUIDITY AND COMPANY SIZE ON FINANCIAL DISTRESS WITH COMPANY VALUE AS A MEDIATING VARIABLE IN TRANSPORTATION AND LOGISTICS COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE FOR PERIOD 2021-2023

Hayatun Nufus Kamilah — 2025-03-04

This study aims to examine the effect of liquidity and company size on financial distress, with company value as a mediating variable in transportation and logistics companies listed on the Indonesia Stock Exchange for the period 2021-2023. The sampling was conducted using purposive sampling, resulting in a sample of 14 companies with financial report data from 42 companies over three years of observation. SmartPLS 3 is the software used in this research, which cinsists of descriptive statistical analysis, outer and inner model analysis, and hypothesis testing. The results of this study indicate that liquidity and company value significantly affect financial distress. Company size does not have a significant impact on financial distress. Additionally, liquidity and company size do not affect company value. Furthermore, company value does not effectively mediate the influence of liquidity and company size on financial distress in transportation and logistics companies listed on the Indonesia Stock Exchange for the period 2021-2023.

Keywords: Liquidity; Company Size; Financial Distress; Company Value

RECRUITMENT, SELECTION AND TRAINING ON EMPLOYEE PERFORMANCE:

Riza Dwi Meidiaputri — 2025-03-04

This study aims to understand the influence of recruitment, selection, and training on employee performance. The method used in this study is a systematic literature review, where the author collects data from various related articles. The main focus of the study is to explore how these three aspects contribute to employee performance and provide in-depth insights into recruitment, selection, and training practices. The results of the study indicate that many companies still implement recruitment, selection, and training systems that are not fully mature. Therefore, companies must pay more attention to and develop these systems. With good implementation, it is expected to improve overall employee performance, which in turn will benefit the company.

Keywords: Management Human Resource; Recruitment; Selection; Training; Employee Performance

A STUDY ON HOW THE REGIONAL FINANCIAL INDEPENDENCE RATIO SUPPORTS REGIONAL AUTONOMY IN SERANG CITY

Billy Tejaarief — 2025-03-04

Regional financial independence covers the region's capacity to oversee and make use of its financial resources effectively and efficiently, without reliance entirely on the funds of the central government in accordance with Act No. 32 of 2004 on regional government. This study aims to find out how great the degree of economic independence of the local government is, in particular the Kota Serang, in support of the autonomy of the area. This research uses the method of descriptive with a qualitative approach by measuring the ratio of financial independence of the government of the area of Kota Serang. The data obtained through observations and library studies were used for data analysis techniques using the ratio of regional financial independence (RKKD). The results of the research showed that the ratios of financial autonomy of the Kota Serang during the period 2021–2023 are still at a low level, i.e., at 35.04%. It can be understood that the real income of the Kota Serang still relies on the contributions of either the Central Government or the Provincial Government through the General Allocation Fund and Special Allocation Funds.

Keywords: Regional Natural Income; Ratio of Financial Independence; Regional Financial Management

THE INFLUENCE OF ENTREPRENEURIAL ORIENTATION, MARKET ORIENTATION, AND INNOVATION ON COMPETITIVE ADVANTAGE

Syafa Nurfauziah — 2025-03-05

The purpose of this study was to determine the effect of entrepreneurial orientation, market orientation, and product innovation on competitive advantage. This research uses quantitative methods and uses purposive sampling techniques by distributing 83 questionnaires to MSMEs of various cakes in Koja District, North Jakarta. The analysis method used is Multiple Linear Regression. Based on the results, competitive advantage is positively and significantly impacted by entrepreneurial approach and product innovation, but not significantly by market orientation. With an R-Square value of 0.7, it can be concluded that entrepreneurial orientation, market orientation, and product innovation affect competitive advantage by 70% and the remaining 30% is influenced by other variables. It is recommended to expand the scope of data so that future research provides a more comprehensive and accurate picture of competitive advantage in MSMEs.

Keywords : Entrepreneurial Orientation ; Market Orientation ; Product Innovation; Competitive Advantage

ANALYSIS OF THE EFFECT OF WORK MOTIVATION AND WORK ENVIRONMENT ON TEACHER JOB SATISFACTION AT SMAN 19 SURABAYA

Muhammad Arya Baharudin Amin — 2025-03-05

This ponder points to decide the impact of work inspiration and work environment on the work fulfillment of instructors at SMAN 19 Surabaya. This think about employments a quantitative approach with essential information collected through survey procedures with a Likert scale on a test of 58 respondents. In expansion to the essential information, auxiliary information were too gotten, to be specific information given by the company. The information gotten was at that point analyzed utilizing Halfway Slightest Square (PLS) and the comes about appeared that by and large work fulfillment is impacted by work inspiration and work environment factors and the rest by other factors exterior the investigate show. The comes about appeared that work inspiration contains a positive and critical effect on work fulfillment, and the work environment incorporates a positive and noteworthy impact on the work fulfillment of instructors at SMAN 19 Surabaya.

Keywords: Work Motivation; Work Environment; Job Satisfaction

THE INFLUENCE OF INTELLECTUAL CAPITAL AND CORPORATE SOCIAL RESPONSIBILITY ON FIRM VALUE WITH CORPORATE REPUTATION AS AN INTERVENING VARIABLE

Sri Wahyuni — 2025-03-05

The study aims to determine the effect of intellectual capital and corporate social responsibility on firm value with corporate reputation as an intervening variable in financial companies from various sectors listed on the Indonesia Stock Exchange between 2021-2023. The data analysis approach employs either component-based or variance-based Structural Equation Modeling analysis, commonly referred to as Partial Least Squares (PLS), using SmartPLS software. The results of this study show that intellectual capital has a positive impact on business value and that corporate social responsibility also has a positive impact on business value. However, intellectual capital has no influence on corporate reputation, while CSR has a positive influence on corporate reputation. In addition, corporate reputation also has a positive influence on corporate value. Corporate reputation does not mediate the relationship between intellectual capital and corporate value, but it does mediate the relationship between corporate social responsibility and corporate value.

Keywords: Intellectual Capital; Corporate Social Responsibility; Corporate Reputation; Firm Value

ANALYSIS OF THE STRATEGY FOR DEVELOPING THE POTENTIAL OF COMMUNITY-BASED ECOTOURISM (COMMUNITY BASED TOURISM) IN GULA LEMPENG CRAFTSMEN IN LASIANA VILLAGE, KUPANG CITY

Juita Lubrina Domina Bessie — 2025-03-05

The process of making Lempeng sugar is still traditional and is an activity that has been passed down from generation to generation by previous ancestors. Unfortunately, palm sugar production is decreasing because palm sap collectors and palm sugar makers have left the industry. The population of the Lontar tree is also endangered; the tree is often cut down for building materials, household furniture, and other art/cultural items, while the Lontar tree takes more than 12 years to be tapped. This study aims to identify internal and external factors of community-based ecotourism potential in Lempeng Sugar craftsmen in Lasiana Village, Kupang City in order to develop appropriate development strategies. This research is a quantitative descriptive research using SWOT. The data collection methods used are observation, interview and questionnaire distribution. Respondents in this study were 30 people. The sampling technique for respondents of the surrounding community and craftsmen was carried out with purposive sampling technique while the visitor respondents used accidental sampling technique. The results showed that Lempeng Sugar craftsmen in Lasiana Village have great potential for community-based ecotourism development. The main strengths lie in the diversity of cultural and natural tourism, local wisdom that is still maintained, and the strategic location near Lasiana Beach. Weaknesses that need to be overcome include an undirected tourism mindset, the decreasing number of craftsmen, and the quality of human resources that still needs to be improved. Opportunities that can be utilized include the increasingly popular trend of community-based tourism, government support, and technological developments for digital promotion. Threats that need to be anticipated include competition with other tourist destinations, negative impacts of tourism on the environment and local culture, and global economic instability.

Keywords: Ecotourism; Gula Lempeng; SWOT; Community Based Tourism (CBT)

THE INFLUENCE OF TIKTOK’S USES AND GRATIFICATION DIMENSION ON PURCHASE INTENTION FOR SOMETHINC SKINCARE PRODUCTS IN INDONESIA THROUGH CUSTOMER ENGAGEMENT AS AN INTERVENING VARIABLE

Siti Norazizah — 2025-03-05

This study aims to analyze the effect of TikTok's U&G dimension on purchase intention through customer engagement as the intervening variable. The research method used was a survey with a sample of 343 respondents. The data were statistically analyzed using SEM-PLS. The results showed that information seeking and social sharing are able to influence purchase intention directly or through customer engagement, while entertainment, exposure, and affection are not able to influence purchase intention directly but can influence it through customer engagement. These findings indicate that customer engagement plays a mediating role in the relationship between U&G dimensions and purchase intentions for Soemthinc skincare products. This research provides practical implications for company strategies to consider customer engagement factors to increase purchase intentions. This study has limitations on consumers of skincare products, so the results of the study cannot be generalized to other categories, and it is recommended to use other variables.

Keywords: Uses and Gratification; Purchase Intention; Customer Engagement ; Tiktok ; Somethinc

THE EFFECT OF SERVICE QUALITY ON LOYALTY, THROUGH CUSTOMER SATISFACTION AT REGION DEVELOPMENT BANK OF PAPUA LLC BRANCH AGATS

Yesica Theresia Santoso — 2025-03-05

Customer loyalty is formed from a feeling of satisfaction with the services provided by employees or officers who are in a position to provide excellent service to every customer who visits. Satisfaction can be felt if someone experiences more than they expected. The overall experience is one of the elements of the establishment of loyalty to a company. The purpose of this study was to analyze the effect of service quality on customer loyalty through customer satisfaction as intervening. The population in this study was civil servants who made credit more than twice, with a total sample of 40 respondents. The sampling technique used was purposive sampling, and the analysis method used was path analysis with the Sobel test using the SPSS 29 data processing application. The results of this study indicate that (1) Service Quality has a direct positive and significant effect on Customer Satisfaction of on Customer Satisfaction of Regional Development Bank of Papua LLC Branch Agats; (2) Customer Satisfaction has a positive and significant direct effect on Customer Loyalty; (3) Service Quality has a positive and significant indirect effect on Customer Loyalty through Customer Satisfaction. The results showed that service quality has a direct and significant effect on customer satisfaction, customer satisfaction has a direct and significant effect on loyalty, and service quality has a significant effect on customer satisfaction directly and significantly on loyalty, and service quality has a significant effect on loyalty through customers.

Keywords: Service Quality; Loyalty; Customer Satisfaction

SOCIAL LEARNING THEORY IN CUSTOMER ENGAGEMENT TO INCREASE IMPULSIVE BUYING BEHAVIOR

Annisa Citra Wahyuni — 2025-03-05

This research aims to investigate the influence of social learning theory on customer engagement and its role in promoting impulsive buying behavior within the context of live-streaming commerce. Utilizing a quantitative approach, the study employed Structural Equation Modeling (SEM) analysis through AMOS software to evaluate the effects of various influencer characteristics on consumer behavior. The findings reveal that factors such as influencer attractiveness, trustworthiness, and interactivity significantly enhance customer engagement and, consequently, encourage impulsive buying tendencies among viewers. This study provides valuable insights for businesses leveraging influencer marketing strategies, highlighting the importance of creating compelling and trustworthy interactions that can stimulate consumer purchasing decisions.

Keywords: Social Learning Theory; Live-streaming Commerce; Influencer Marketing; Customer Interaction; Impulsive Purchasing Behavior

ANALYSIS OF BUSINESS STRATEGY DEVELOPMENT IN CAMPUS INTELLECTUAL PRODUCTS

Rucheni Rucheni — 2025-03-05

The Mathematical Labyrinth Board Game is a campus intellectual product in the form of a mathematical equation game. In the use of the product, there are still several things that need to be considered and improved in terms of function, features, and appearance so that it is not yet feasible to be commercialized and its benefits are felt. Thus, the purpose of this study is to investigate potential approaches in making a business plan for the Mathematical Labyrinth Board Game product. The QSPM Matrix and SWOT Analysis method are used in this study as decision-making tools to provide strategies that can be applied to research products. In this case, the IE matrix shows the growth position or growth stage. The weighted average score for IFE is 3.173, while EFE is 3.171. This study produced 7 alternative strategies, including implementing online business strategies and utilizing technology effectively, utilizing and maximizing cooperation with educational institutions, improving management quality, improving product features, improving product image and competitive advantages to have competitiveness, improving product quality, differentiating products appropriately, and managing all resources appropriately and efficiently. Based on the results of the seven (7) strategies, the strategy that is the main priority is implementing an online business strategy and utilizing technology effectively with a TAS (Total Attractive Score) value of 5.936 according to calculations from QSPM.

Keywords: Product; Development Strategy; SWOT; QSPM

THE EFFECT OF COMPUTER SELF-EFFICACY, COMPETENCE, AND WORK ENVIRONMENT ON THE PERFOMANCE OF UNISNU JEPARA EDUCATIONAL STAFF

Nur Lailatus Shofia — 2025-03-05

This research aims to analyze the effect of computer self-efficacy, competence, and work environment on the performance of UNISNU Jepara educational staff. This study uses quantitative methodology involving 62 educational staff as samples, with data collected through questionnaires and distributed directly to respondents. Data analysis was carried out using Partial Least Square 3.0 software. The results showed that computer self-efficacy and competence have a significant influence on the performance of educational staff. Meanwhile, the work environment does not directly affect performance but has a significant influence on competence. This indicates an indirect effect of the work environment on performance through competence. Further findings also tested age as a control variable for computer self-efficacy. These results indicate that increasing computer self-efficacy is in line with improving the performance of educational staff. However, efforts to improve performance will be more effective if supported by competency development and a supportive work environment so that the performance of educational staff can reach a more optimal level.

Keywords: Computer Self-Efficacy; Competence; Work Environment; Perfomance

THE INFLUENCE OF STORE ATMOSPHERE AND CUSTOMER EXPERIENCE ON PURCHASING DECISIONS THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE

Defitri Karunia Agustin — 2025-03-08

Using customer satisfaction as a mediating variable, this study examines how store environment and customer experience influence purchasing decisions at Kae Kopi, Lamongan. With 100 respondents selected using purposeful sampling using the Lemeshow algorithm, this study uses a quantitative methodology. Likert scales were used in the online survey to collect data, and SmartPLS assisted in the partial least squares (PLS) analysis. The findings of the study indicate that, through customer experience satisfaction, retail atmosphere and customer experience have a significant positive impact on purchasing decisions. Compared to the retail environment, customer experience has the greatest impact on customer satisfaction. This study only looks at one object of study and ignores other factors such as brand image and price. To provide more comprehensive insights, further research is recommended to examine more variables and broader items.

Keywords: Store Atmosphere; Customer Experience; Customer Satisfaction; Purchasing Decisions

PRODUCT QUALITY, LIFESTYLE, AND SOCIAL MEDIA MARKETING INCREASE PURCHASE DECISION THROUGH BRAND TRUST

Firda Faradila — 2025-03-08

This research aims to identify product quality, lifestyle, and social media marketing to increase purchasing decisions through brand trust in Sushi Hiro. Product quality, lifestyle, and social media marketing were the independent variables. Meanwhile, the dependent variable used in the research is brand trust and purchase decisions. This study involved 250 respondents who were collected using the distribution of questionnaires using the accidental sampling technique. Data analysis was carried out using Structural Equation Modeling (SEM) with the help of Smart-PLS software. The results of this study show that there is a significant influence between product quality on brand trust and purchase decisions. Then lifestyle has a significant effect on brand trust and purchase decisions. In addition, social media marketing also has a significant influence on brand trust and purchase decisions. Meanwhile, the hypothesis of brand trust against the purchase decision was rejected. Indirect influence testing shows that it acts as a mediator in the relationship between product quality, lifestyle, and social media marketing.

Keywords: Product Quality; Lifestyle; Social Media Marketing ;Brand Trust; Purchase Decisions

THE ROLE OF BRAND IMAGE IN MEDIATING SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH TOWARDS PURCHASE INTENTION ON EMINA PRODUCTS IN PADANG PANJANG CITY

Indah Lailatul Fazri — 2025-03-08

This study aims to analyze the influence of social media marketing, electronic word of mouth (e-WOM), and brand image as mediating variables on purchase intention on Emina products in Padang Panjang City. This type of research is quantitative with a sample of 140 respondents who know Emina through social media but have never purchased the product. Data were collected using an online questionnaire and analyzed with SmartPLS. The results showed that social media marketing and brand image significantly positively affect purchase intention. Meanwhile, e-WOM does not have a significant effect on purchase intention. Social media marketing and e-WOM have a significant positive effect on brand image. Brand image is also proven to be a mediating variable that affects the relationship between e-WOM and purchase intention but does not mediate the effect of social media marketing on purchase intention.

Keywords: Purchase Intention; Social Media Marketing; Electronic Word of Mouth; Brand Image; Product Emina

MARKET VALUE ADDED (MVA), FINANCIAL RATIOS AND VALUE OF MANUFACTURING COMPANIES IN THE AUTOMOTIVE AND COMPONENT SUB-SECTORS

Riska Agustin — 2025-03-08

In the competitive automotive sector, understanding the factors that influence investor valuation is essential. This study examines how Market Value Added (MVA) and Return on Assets (ROA) affect firm value, measured by Tobin's Q ratio, in manufacturing companies within the automotive sector from 2021 to 2023. A quantitative methodology with an associative approach was applied, analyzing the financial statements of 11 companies listed on the Indonesia Stock Exchange. The findings reveal two key points: (1) MVA does not impact firm value, while (2) ROA significantly influences firm value in this sector. These results underscore the importance of efficient asset management for enhancing profitability and shareholder value. The study clarifies the relationship between MVA, ROA, and firm value, offering valuable insights for stakeholders. Ultimately, while MVA may not be a decisive factor, a strong ROA can significantly affect market perception and a company's financial success.

Keywords: Market Value Added; Return On Assets; Tobin’s Q

THE IMPACT OF MIGRANT WORKER INCLUSION ON PSYCHOLOGICAL WELL-BEING, WORK STRESS, AND PSYCHOLOGICAL ADAPTATION:

Dadi Mulyadi — 2025-03-09

This study analyzes the impact of inclusion on psychological well-being, work stress, psychological adaptation, and competitiveness among Indonesian migrant workers in Taiwan. Using 170 respondents from the informal sector (caregivers), SEM-PLS is applied to examine variable relationships. Results show that inclusion significantly affects psychological well-being, work stress, psychological adaptation, and competitiveness. Psychological well-being enhances competitiveness, while work stress has no significant impact. Psychological adaptation plays a crucial role in increasing competitiveness. Mediation analysis reveals that psychological well-being and psychological adaptation significantly mediate the relationship between inclusion and competitiveness, whereas work stress does not. The study concludes that inclusion improves well-being, adaptation, and competitiveness, despite increasing work stress, which does not influence competitiveness. An inclusive work environment is essential to support the well-being and competitiveness of migrant workers by reducing stress and fostering psychological adaptation.

Keywords : Competitiveness; Migrant Worker Inclusion; Psychological Well-being; Work Stress; Psychological Adaptation

THE IMPACT OF PROFITABILITY ON COMPANY VALUE WITH MEDIATION OF FINANCIAL DISTRESS IN CONVENTIONAL BANKING LISTED ON THE IDX 2020-2023

Ida Fiatun — 2025-03-09

This study aims to examine if profitability impacts company value in conventional banking businesses listed on the IDX, the Indonesian Stock Exchange, during 2020-2023, using financial distress as a mediating variable. Using secondary data from the financial statements of 27 banks selected through purposive sampling techniques, this study adopts a quantitative methodology. Data analysis using path analysis with E-Views 12 software. Based on the study's results, financial distress significantly impacts company value, whereas profitability has no discernible impact. In addition, profitability significantly affects financial distress. However, the connection between company value and profitability cannot be mediated by financial distress. This study suggests that banks can manage financial distress effectively to increase firm value. Further research should consider other variables affecting firm value, such as macroeconomic conditions and stock market trends.

Keywords: Firm Value; Profitability; Financial Distress

THE INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITIES (SMMA) ON PURCHASING DECISIONS MEDIATED BY FEAR OF MISSING OUT (FOMO) AND BRAND LOVE:

Makhyatul Azhari — 2025-03-12

This study aims to analyze the impact of social media marketing activities (SMMA) on consumer purchasing decisions at Miniso stores, with the role of brand love and fear of missing out (FOMO) as mediating variables. This study utilizes a quantitative method with a Structural Equation Modeling (SEM) approach processed through SmartPLS version 4.0. with a total of 200 miniso Jepara Kudus consumer respondents. The outcomes displayed that social media marketing activities have a significant influence on brand love as well as FOMO, both of which influence consumer purchasing decisions. This finding confirms the significance of effective social media management in constructing consumer emotional attachment and driving a sense of purchase urgency, especially in modern retail consumers such as Miniso. The implications of this study provide strategic insights for marketers in maximizing the potential of social media to increase consumer loyalty as well as purchase decisions.

Keywords: Social Media Marketing Activities, Brand Love, Fear of Missing Out (FOMO), Purchase Decision

THE EFFECT OF GREEN MARKETING, BRAND IMAGE, AND E-WOM ON PURCHASING DECISIONS FOR THE BODY SHOP INDONESIA PRODUCTS

Nengliya Agustin — 2025-03-30

This study aims to determine the effect of green marketing, brand image, and e-WOM on purchasing decisions for The Body Shop Indonesia products. The sampling method was purposive; the questionnaire was distributed to 109 respondents. Data analysis using Smart Partial Least square (SmartPLS), by testing the outer model, and inner model. The results showed that green marketing variables had a positive but insignificant effect on purchasing decision variables, while brand image and e-WOM variables had a positive and significant effect on purchasing decision variables. The e-wom variable has the greatest effect on the purchasing decision variable.

Keywords: Green Marketing; Brand Image; e-WOM; Purchasing Decision

WOMEN DRIVERS IN GIG ECONOMY: WORK FLEXIBILITY AND MENTAL HEALTH TO IMPROVE JOB SATISFACTION IN PART-TIME EMPLOYEES

Siska Novy Isaroh — 2025-04-10

The level of enthusiasm of female drivers shows that women are increasingly comfortable and confident in taking on jobs that were previously dominated by men. In this case, job flexibility has positive benefits on mental health and job satisfaction. This study aims to analyze the relationship between job flexibility, mental health, and job satisfaction among female drivers. In addition, this study will also test whether the work flexibility variable can be influenced by the mental health variable as a moderating factor. The method used in this research is quantitative with a sample of 95 female drivers, and data collection is done through distributing questionnaires online (TikTok, WhatsApp, Instagram). The results showed that work flexibility affects mental health, which in turn affects job satisfaction. Furthermore, the analysis also revealed that mental health, as a moderating variable, weakens the relationship between work flexibility and job satisfaction.

Keywords: Work Flexibility; Mental Health; Job Satisfaction