Journal of Management : Small and Medium Enterprises (SMEs)

EVALUATING THE ADOPTION OF SMART SAFETY TECHNOLOGIES IN NIGERIAN CONSTRUCTION INDUSTRY: CHALLENGES AND BENEFITS

Augustine Chibueze Iherobiem — Sat, 01 Nov 2025 03:16:31 +0000

This study investigates how smart safety technologies are being adopted in Nigeria's construction sector. The study used a quantitative methodology using a survey questionnaire to collect data from Nigerian construction industry professionals. The study's target group consisted of construction professionals who lived in Ogun State, Nigeria's Ijebu Ode Area. The researcher selected a sample size of 150. The exploratory factor analysis and principal component analysis extraction procedures were used to analyse the data. The study came to the conclusion that the application of smart safety technology in Nigeria's construction sector has improved project completion and success while lowering accidents and injuries. Thus, the study suggested that construction companies should increase the amount of money allocated to purchase new technologies and offer frequent training programs to teach their employees how to use them in order to help overcome the fundamental barriers that prevent the adoption of smart safety technology.

Keywords: Construction Safety; Smart Safety Technologies; Project Management

THE IMPACT OF INSTAGRAM SOCIAL MEDIA ON KOPI KENANGAN BRAND LOYALTY

Felix Kenneth Sebastian, Sam’un Jaja Raharja, Mohammad Benny Alexandri — Sat, 01 Nov 2025 03:17:29 +0000

With the widespread use of social media, companies create various creative content to attract people's attention. One of them is Kopi Kenangan. This research aims to determine the influence of Instagram social media on Kopi Kenangan brand loyalty by studying consumers in the city of Bandung. The method used in this research is quantitative with a descriptive nature and uses a questionnaire as a data collection tool. The sample used was a purposive sampling technique aimed at Kopi Kenangan consumers in Bandung City with a total of 106 respondents. Data analysis was carried out using simple linear regression, coefficient of determination, and hypothesis testing. Based on the research results, the social media Instagram account @kopikenangan.id has an influence on the brand loyalty of Kopi Kenangan consumers. The coefficient of determination value was 30.8%, which shows that the remaining 69.2% is explained by other variables.

Keywords: Social Media; Instagram; Coffee Shop; Brand Loyalty

ANALYSIS OF CUSTOMER SATISFACTION USING IMPORTANCE PERFORMANCE ANALYSIS (IPA) METHOD AT HOUSE OF TJIHAPIT

Kayla Vania Ayu Tjandra, Ganjar Mohamad Disastra — Sat, 01 Nov 2025 03:18:29 +0000

This study uses the Importance-Performance Analysis (IPA) method to evaluate the service quality at the House of Tjihapit, a restaurant in Bandung that faces challenges due to the COVID-19 pandemic. A quantitative approach was applied, gathering data through questionnaires to assess customer expectations and perceptions of service performance. The findings reveal that while overall service performance slightly exceeds customer expectations by 2%, issues such as poor handling of service problems remain. The study concludes that despite satisfactory service quality, there is a need for targeted improvements in specific areas to enhance customer satisfaction and retention. Future research should explore similar evaluations across multiple venues to provide a broader understanding of service quality in the industry.

Keywords: Service Quality; Customer Satisfaction; Importance-Performance Analysis

OPTIMIZATION OF THE COAL HANDLING FACILITY LINE FOR COAL SUPPLY TO A COAL-FIRED POWER PLANT

Raden Muhammad Fauzih, Nur Budi Mulyono — Sat, 01 Nov 2025 03:19:29 +0000

The Coal Handling Facility (CHF) functions as the principal conveyor line responsible for delivering coal to the coal-fired power plant. Coal extracted from the mining face is transported by dump trucks over an average distance of approximately five kilometers before being transferred to the conveyor system, which subsequently channels the coal to the power plant. In parallel, overburden materials are transported to designated disposal sites located about four kilometers from the mining area. These operational conditions underscore the necessity of optimizing the CHF route to enhance overall system efficiency. This study investigates the operational constraints and develops strategies for improving coal supply chain performance to the power plant. The research employs the Six Sigma methodology, utilizing its structured problem-solving framework : Define, Measure, Analyze, Improve, and Control (DMAIC), to propose optimization measures aimed at enhancing efficiency and reducing operational costs for the company.

Keywords: Coal Handling Facility (CHF); Coal fired Power Plant; Conveyor; Six Sigma; Cost Reduction; Define, Measure, Analyze, Improve, and Control (DMAIC)

HOW CELEBRITY ENDORSERS AND ADVERTISING APPEAL INFLUENCE MILLENNIAL SHOPPING INTENTIONS ON SHOPEE: BRAND IMAGE AS A MEDIATOR

Patrisius Fongo, Antonio E. L. Nyoko, Ronald P. C. Fanggidae — Sat, 01 Nov 2025 03:20:40 +0000

This study investigates the influence of celebrity endorsers and advertising appeal on millennials’ purchase intention on Shopee, with brand image acting as a mediating variable. Employing a quantitative explanatory approach, data were collected through questionnaires distributed to 100 millennial Shopee users in Kupang. The study reveals that both celebrity endorsers and advertising appeal significantly enhance brand image. However, while advertising appeal directly and positively affects purchase intention, celebrity endorsers have a negative direct effect, though they exert a positive indirect effect through brand image. These findings underscore the importance of strategic alignment between celebrities and brand identity, and highlight the crucial role of emotionally resonant advertising in driving millennial purchase behavior. The research contributes to marketing literature by integrating celebrity credibility, advertisement appeal, and brand image in one model, offering practical insights for e-commerce branding strategies targeting the millennial segment.

Keywords: Celebrity Endorser; Advertising Appeal; Brand Image’ Purchase Intention; Millennials; Shopee; E-Commerce Marketing

THE IMPACT OF SUPPLY CHAIN INTEGRATION ON SUPPLY CHAIN PERFORMANCE

Jahroni Jahroni, Moh Mukhsin, Diqbal Satyanegara — Sat, 01 Nov 2025 03:21:34 +0000

The objective of this study is to determine the impact of internal integration, supplier integration, and customer integration on supply chain performance. This research employs a quantitative method and uses a saturated sampling technique by distributing questionnaires to 67 SRC partners in Cilegon City. The analysis method used is SPSS V20. The findings indicate that internal integration, supplier integration, and customer integration positively and significantly impact supply chain performance. The adjusted R-squared value is 0.604, concluding that internal integration, supplier integration, and customer integration influence supply chain performance by 60.4%, with the remaining 39.6% influenced by other variables outside this study. Expanding the data scope and considering other factors are recommended to obtain more representative results. This is crucial for future research to provide a more comprehensive and accurate depiction of supply chain performance dynamics at SRC and in broader contexts.

Keywords: Internal Integration; Supplier Integration; Customer Integration; Supply Chain Performance

THE INFLUENCE OF LEADERSHIP STYLE, JOB SATISFACTION AND LOYALTY ON VILLAGE OFFICIAL PERFORMANCE

Risma Lempang, Junaidi Junaidi, Ibrahim Halim — Sat, 01 Nov 2025 03:22:21 +0000

This study aims to determine the effect of leadership style, job satisfaction, and loyalty on the performance of village officials. This study was conducted on Mario village officials and Buntu Kamiri village officials. The method used was through the distribution of questionnaires to respondents. Data were analyzed using Structural Equation Modeling (SEM), a multivariate analysis technique that allows simultaneous examination of complex relationships between observed and latent variables. Multivariate analysis is to analyze the influence of independent variables with dependent variables. This research has several limitations that need to be considered. First, the study only included two villages (Mario and Buntu Kamiri), so the results may not be fully generalizable for the context of other villages. Second, the quantitative approach used in this study focuses on numerical data, so it does not explore more in-depth psychological or social aspects related to job satisfaction and loyalty. Third, the subjectivity or bias of the respondents may influence the data obtained through questionnaires. For future research, it is recommended to expand the research sample to include more villages in different regions so that the results are more representative.

Keywords :Leadership Style; Job Satisfaction; Loyalty

ANTECEDENTS OF PURCHASE INTENTION OF BEAUTY PRODUCTS IN THE MARKETPLACE

Shakila Zahra, Indri Styawati, Aang Curatman — Sat, 01 Nov 2025 03:23:10 +0000

The purpose of this study is to investigate how perceivable usefulness (PU) and user-generated content (UGC) affect purchase intention (PI), as well as how consumer attitude (CA) functions as a mediator between PU and PI. The validity and reliability of the measurement model are tested using Partial Least Squares Structural Equation Modelling (PLS-SEM) using SmartPLS 4. The findings demonstrate that CA affects PI, PU affects CA, and UGC affects PI. Furthermore, PI is directly impacted by PU, and the impact of PU on PI is demonstrated to be mediated by CA. However, this study is limited to evaluating the measurement model without analysing causal relationships. Future research is recommended to test structural relationships and to apply this model to different consumer segments and industries.

Keywords: User Generated Content; Perceived Usefulness; Consumer Attitude; Purchase Intention

THE EFFECT OF PRICE, PRODUCT QUALITY, SOCIAL MEDIA MARKETING AND BRAND IMAGE ON CONSUMER SATISFACTION MEDIATED BY BUYING INTEREST IN THE MS GLOW STORE LAMONGAN CENTER BY IID CENTER

Sat, 01 Nov 2025 03:24:03 +0000

This study aims to determine whether price, product quality, social media marketing, and brand image have a significant positive effect or not on consumer satisfaction mediated by buying interest. This type of research uses a quantitative approach, with a sample size of 177, and uses the SEM-PLS version 4 method. With the Outer Model Test, Inner Model Test, Mediation Test, and Hypothesis Test. The conclusion in the hypothesis test is that the variable price, product quality, social media marketing, and brand image on customer satisfaction are stated to have a positive and significant effect. Then in the Mediation Test, the variable price, product quality, social media marketing, and brand image on customer satisfaction mediated by buying interest is called partial mediation.

Keywords: Price; Product Quality; Social Media Marketing; Brand Image

THE ROLE OF BIG DATA IN MARKETING 5.0 : A SYSTEMATIC LITERATURE REVIEW

Sat, 01 Nov 2025 03:25:13 +0000

In the context of marketing, society 5.0 has major implications that fundamentally change how businesses operate and interact with consumers. In marketing 5.0, the use of big data is crucial; technological developments that influence consumer behavior and increasing market competition necessitate an analysis of consumer habits to facilitate marketers in advertising their products. This research employs the Systematic Literature Review (SLR) method using the Watase Uake application to search for articles published from 2021 to 2024. Previous research indicates that big data and related technologies significantly impact marketing and business strategies, enhancing sales prediction accuracy, boosting company profits, and generating innovative digital content.

Keywords: Bigdata; Digital Marketing; Systematic Literature Review

TEENAGERS’ PERCEPTION OF TRADITIONAL SNACKS : CASE STUDY IN SURABAYA AND SIDOARJO

Alvin Maulidiah, Mubarokah Mubarokah, Mirza Andrian Syah — Sun, 02 Nov 2025 04:17:04 +0000

There are many culinary phenomena, such as street food stalls that sell modern cuisine, making the existence of traditional cuisine heavy. Traditional culinary also consists of traditional snacks. Various age groups can consume traditional snacks, but it has been found that teenagers are more inclined to consume modern foods. This study aims to analyze the perception of teenagers in Surabaya and Sidoarjo towards traditional snacks. The research locations were carried out in Surabaya and Sidoarjo. The method used in this research is the descriptive analysis method with likert scale measurement, which is used to measure attitudes, opinions, and perceptions. The study's results indicate that the overall perception of teenagers in Surabaya and Sidoarjo towards traditional snacks, evaluated across four aspects : quality, food safety, price, and culture, were found in the good category.

Keywords: Perception; Teenager; Traditional Snack

THE IMPACT OF DIGITAL-BASED MARKETING STRATEGIES ON GEN Z'S SHOPPING INTEREST

Figo Alimbel, Syintia Mega Putri — Sun, 02 Nov 2025 04:31:08 +0000

The expected contribution of this study is to address the limitations in confirming the influence of shopping interest antecedents, particularly for Generation Z. Thus, this study aims to examine the influence of social media, e-commerce and influencers on the shopping interests of Generation Z. For this reason, this study uses a quantitative design involving 100 samples selected with a purposive sampling technique, where data is collected through a questionnaire with a Google Form and distributed to Gen Z users. The respondents' responses were analysed by descriptive analysis and statistical analysis using the SEM method on WarpPLS. The results of the analysis show that social media has a positive effect on shopping interest, e-commerce has a positive effect on shopping interest, and influencers have a positive effect on Gen Z shopping interest.

Keywords: Gen Z, Shopping Interests, Social Media, E-commerce, Influencers

THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER LOYALTY

Aliya Naura Fakhirah, Muhamad Rizal, Mas Rasmini — Sun, 02 Nov 2025 08:52:57 +0000

This study aims to examine the influence of Customer Relationship Management (CRM) on customer loyalty. The research is conducted quantitatively, with a descriptive explanatory design and a survey research type. The study uses the entire population, consisting of 150 resellers, as respondents. Data was collected through interviews, questionnaires, and literature studies. The data analysis conducted includes multiple linear regression, t-tests, F-tests, and coefficient of determination tests. The results of the study show that the people aspect of CRM, the process aspect of CRM, and the technology aspect of CRM have a positive and significant influence on customer loyalty. The people, process and technology aspects of CRM simultaneously have a positive and significant influence on customer loyalty. This research is still limited to CRM variables and customer loyalty, so further research is recommended to add other variables as independent variables so that it can determine what other factors influence customer loyalty.

Keywords: Customer Relationship Management (CRM); People; Process; Technology; Customer Loyalty

ANALYSIS OF FACTORS AFFECTING THE LEVEL OF CONSUMPTIVE BEHAVIOR AMONG STIEPARI SEMARANG STUDENTS LIVING IN BAWEN BOARDING HOUSES

Ester Ziliwu, Yuniarto R Satato — Sun, 02 Nov 2025 09:08:04 +0000

This study examined factors influencing consumptive behavior among STIEPARI Semarang students in Bawen boarding houses. Using quantitative analysis with 150 respondents, the research identified four significant predictors: peer influence, social media exposure, financial literacy, and family income background, collectively explaining 54.7% of variance. The boarding environment intensified peer influence while reducing parental oversight, with 81.3% of students exhibiting moderate to high consumptive tendencies. Status consumption, convenience-based spending, and impulsive purchasing were predominant behaviors, while longer boarding residence correlated with higher consumptive tendencies. Findings suggest a need for targeted financial literacy programs, media awareness initiatives, and improved parental financial socialization before students transition to independent living. This research helps explain how residential context mediates consumption patterns and offers practical conclusions for educational institutions promoting responsible consumption.

Keywords: Consumptive Behaviour; Boarding House Students; Peer Influence; Financial Literacy; Social Media Exposure

THE INFLUENCE OF PRICE, SERVICE QUALITY AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY OF PT. PUTRA PELANGI PERKASA TAJUR BOGOR

Imanda Hanipah, Ismartaya Ismartaya, Endang Silaningsih — Sun, 02 Nov 2025 09:16:39 +0000

This study aimed to investigate the influence of customer satisfaction, service quality, and price on customer loyalty. This quantitative study surveyed one hundred people with a non-probability sample procedure grounded in purposive sampling. This study discovered a significant positive correlation between competitive price, high-quality service, and customer satisfaction and consumer loyalty. To optimize profit amidst competitive market dynamics, enhance customer loyalty, and successfully manage risk, firms must possess a comprehensive understanding of these three factors, as concluded.

Keywords: Price; Service Quality; Customer Satisfaction; Customer Loyalty

IDENTIFICATION OF HOTEL ROOM NEEDS IN CREATING GUEST SATISFACTION AND SUSTAINABLE MANAGEMENT

Fitri Dwi Kusumawati, Agung Sulistyo, Yuli Arisanti — Sun, 02 Nov 2025 09:28:19 +0000

The role of tourism is to change negative feelings into positive ones. Various activities carried out by tourists must lead to satisfaction and comfort. One business that plays an important role in supporting tourism is the hotel industry. The hotel industry offers a wide range of facilities and attractions to ensure guest satisfaction. However, some hotel guests experience dissatisfaction. Several technical problems become negative assessments from guests. This study identifies the need for hotel rooms to support guest activities and create sustainable management. Exploratory qualitative design is combined with triangulation, observation, and interviews. The focus of the study is directed toward the needs of guest accommodation services. This study uses several samples of comments from various media platforms, filtered through the keyword "room." The Miles Huberman method is used in conjunction with triangulation to eliminate biased opinions and enhance the research. This study produces guest experiences based on product and service quality. Furthermore, this study delivers a model for managing hotel rooms that prioritizes safety, comfort, facilities, and communication.

Keywords: Hotel; Security; Cleanliness; Communication; Consumer Behavior

THE EFFECT OF COMPENSATION, EMPLOYEE MOTIVATION, AND CHANGE MANAGEMENT ON EMPLOYEE PERFORMANCE AT PAM TIRTA MANGKALUKU PALOPO CITY

Amalia Amalia, Edi Maszudi, Adil Adil — Sun, 02 Nov 2025 11:46:12 +0000

This research investigates how compensation, employee motivation, and change management impact employee performance at PAM Tirta Mangkaluku in Palopo City. The research utilizes a quantitative approach. The techniques for gathering data include both primary and secondary sources. Primary data was collected by issuing questionnaires to participants. The sample for this study consisted of 35 employees from PAM Tirta Mangkaluku in Palopo City. The analysis employed was statistical, using SPSS 22 for tools such as the validity test, reliability test, T test, and F test. Findings from this study reveal that (1) Compensation positively and significantly influences employee performance, (2) Employee motivation significantly and positively affects employee performance, (3) Change management also has a significant and positive impact on employee performance, and (4) When considered together, Compensation, Employee Motivation, and Change Management have a significant and positive effect on Employee Performance.

Keywords: Compensation; Employee Motivation; Change Management; Employee Performance

THE INFLUENCE OF TRUST AND COMMITMENT ON SUPPLY CHAIN PERFORMANCE MEDIATED BY INFORMATION SHARING

Syahrul Muhaji, Moh Mukhsin, Diqbal Satyanegara — Sun, 02 Nov 2025 12:21:27 +0000

The purpose of this study was to determine the effects of trust, commitment, and information sharing on supply chain performance. This research uses quantitative methods and employs saturated sampling techniques by distributing questionnaires to 36 respondents. The results indicated that trust has a positive but insignificant effect on supply chain performance, while both commitment and information sharing have positive and significant effects on supply chain performance. Additionally, trust positively and significantly affects information sharing, as does commitment. Furthermore, information sharing effectively mediates the relationship between trust and commitment in relation to supply chain performance. The adjusted R-squared value is 0.747, concluding that trust, commitment, and information sharing affect supply chain performance by 74.7%, with the remaining 25.3% influenced by other variables outside this study.

Keywords: Trust; Commitment; Information Sharing; Supply Chain Performance

THE INFLUENCE OF ORGANIZATIONAL CHANGE AND CAREER ADAPTABILITY ON EMPLOYEE PERFORMANCE MEDIATED BY JOB SATISFACTION AT THE REGIONAL OFFICE OF THE MINISTRY OF HUMAN RIGHTS OF CENTRAL JAVA

Vandiga Luksi Almahatma, Dewie Tri Wijayati Wardoyo, Jun Surjanti — Sun, 02 Nov 2025 12:55:16 +0000

This study aims to examine and analyze the influence of organizational change and career adaptability on employee performance, mediated by job satisfaction, at the Regional Office of the Ministry of Human Rights in Central Java. The population of the study includes 66 employees of the aforementioned office. A quantitative method is employed, using Structural Equation Modelling (SEM) with a Partial Least Squares (PLS) approach. The results reveal that both organizational change and career adaptability have a positive and significant effect on job satisfaction. Organizational change also has a direct and significant impact on employee performance, while career adaptability does not directly affect performance. However, job satisfaction significantly mediates the influence of both organizational change and career adaptability on employee performance. These findings highlight the crucial role of job satisfaction as an intervening mechanism in improving employee performance, particularly within public organizations undergoing transformation and demanding a high level of career adaptability from their personnel.

Keywords : Career Adaptability; Job Satisfaction; Employee Performance; Organizational Change

TRAINING, ENVIRONMENT, AND EMPLOYEE PERFORMANCE : SYSTEMATIC LITERATURE REVIEW

Rosa Indah Parawansah, Sopiah Sopiah, Syihabudhin Syihabudhin — Sun, 02 Nov 2025 13:16:19 +0000

This article aims to analyze training, work environment, and employee performance. This article was prepared using the Systematic Literature Review (SLR) method. SLR is a systematic literature review method that identifies, reviews, evaluates, and interprets all available research. With this method, researchers review and identify journals in a structure that, in each process, follows predetermined steps. Employee performance is one of the main factors for the company to achieve its goals. Apart from being a factor in achieving goals, employee performance is also a way to measure the quality of human resources in a company. The analysis of various journals indicates that both training and the work environment significantly influence employee performance. The training given to employees will improve their performance, and a comfortable work environment will also improve employee performance.

Keywords: Training; Environment; Employee Performance

ANALYSIS OF THE USE OF TRAVELOKA PLATFORM IN BOOKING AIRLINE TICKETS FOR USERS IN BATAM CITY

Khainur Nisa Septianti, Dame Afrina Sihombing, Oda Ignatius Besar Hariyanto — Wed, 05 Nov 2025 09:28:52 +0000

This study examines the relationship between the role of online reviews usefulness and credibility in driving customer satisfaction and continued use of Traveloka. Set within the context of Indonesia’s post-pandemic tourism recovery and the growing competition in the digital marketplace, the research underscores the importance of understanding consumer behaviour in the tourism sector. Adopting a quantitative approach, data were collected from 300 respondents in Batam City, Riau Islands Province, using purposive sampling through an online survey. Data analysis was conducted using structural equation modelling with partial least squares. The results reveal that consumer reviews significantly influence customer satisfaction by offering reliable information regarding service quality and convenience. Positive reviews help people trust the platform, which makes them more likely to keep using it. In addition, the findings show that customer satisfaction has a significant positive impact on the intention to continue using the service, meaning that satisfied users are more likely to maintain their engagement and consistently use the Traveloka digital platform over time. However, external factors, such as government policies and macroeconomic changes, may also impact travellers' preferences. To enhance the competitiveness of digital platforms in the travel industry, the study highlights the critical role of continuous innovation.

Keywords: Online Travel Agent (OTA); Customer Satisfaction; Consumer Online Reviews; Customer Satisfaction; Continuance Intention

SATISFACTION OF CONSUMERS OF BOUQUET PRODUCTS IN PONOROGO, EAST JAVA

Paundra Fatikah Prabandari, Wijianto Wijianto, Fery Setiawan — Wed, 05 Nov 2025 09:35:55 +0000

This study aims to determine consumer satisfaction with bouquet products in Ponorogo among Jenar Buket Ponorogo customers. This study employs a quantitative approach with the accidental sampling method of 100 consumers. The data analysis techniques used were the validity test, reliability test, normality test, heteroscedasticity test, multicollinearity test, autocorrelation test, multiple linear regression test, determination test, and hypothesis test, which were processed using the Statistical Package for the Social Sciences (SPSS) for Windows, version 25. The results of this study indicate that product quality and product customization have a positive and significant effect on consumer satisfaction of Jenar Buket, while service performance does not have a significant effect. The results of the determination test indicated that product quality, service performance, and product customization had an influence of 67.5% on consumer satisfaction, while the remaining 33% was influenced by other variables not explained in this study.

Keywords: Quality Product; Performance Service; Customization Product

THE EFFECT OF SCARCITY PROMOTIONS IN LIVE STREAMING E-COMMERCE ON PURCHASE INTENTION WITH THE MEDIATION ROLE OF EMOTIONAL EXPERIENCE ON GENERATION Z AND MILLENNIALS IN DKI JAKARTA

Pek Caih Sin, Agung Stefanus Kembau — Wed, 05 Nov 2025 09:54:12 +0000

The expansion of Indonesia’s digital economy has encouraged the adoption of live streaming as a marketing strategy, particularly within the e-commerce sector. This approach is efficient in capturing the attention of Generation Z and Millennials, who comprise the primary consumer base. This study examines the impact of scarcity-based promotions on purchase intention, with emotional experience serving as a mediating factor, focusing on Generation Z and Millennial consumers in DKI Jakarta. A quantitative methodology was employed, using a survey distributed via questionnaires to live streaming e-commerce users from both generations. The collected data were analyzed using SmartPLS version 4.1.1.2. Findings reveal that Limited Quantity Promotions (LQP) positively and significantly affect purchase intention, both directly and indirectly through emotional experience. In contrast, Limited Time Promotions (LTP) do not show a significant impact. LQP appears particularly effective among Generation Z and female consumers. Based on these results, it is recommended that e-commerce businesses prioritize implementing LQP strategies while ensuring LTP campaigns are applied consistently and effectively.

Keywords: S-O-R; e-commerce; Live streaming E-commerce; Scarcity Promotions; Limited Time Promotions; Limited Quantity Promotions; Emotional Experience; Purchase Intention; Generation Z; Millennial Generation

DO WE STILL NEED HUMAN IN DIGITAL BANKING? REDESIGN OF ARTIFICIALLY INTELLIGENT DEVICE USE ACCEPTANCE (AIDUA) MODEL MODERATED BY GENDER DIFFERENCES

Candra Kartika, Ignatius Hari Santoso — Wed, 05 Nov 2025 10:11:47 +0000

This study modifies and tests the Artificially Intelligent Device Use Acceptability (AIDUA) model in the Indonesian setting to assess consumer acceptability of Artificially Intelligent Devices (AIDs) in digital banking services. The study specifically examines how performance expectancy, hedonic incentive, social influence, and perceived intrusiveness influence users' desire to use AIDs. It also looks at how gender regulates this willingness. 96 legitimate respondents with prior experience with AI-based digital banking services provided data for the study, which used a quantitative explanatory research approach. Both measurement and structural models were evaluated through the use of Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0. The findings indicate that hedonic motivation, social influence, and perceived intrusiveness significantly affect willingness to use AIDs, while performance expectancy does not. Additionally, gender does not moderate the relationship between the cognitive constructs and behavioral intention. The model explains 94.8% of the variance in users' willingness, suggesting strong explanatory power. The results suggest that, from a practical perspective, financial institutions should place more emphasis on AI interfaces that are emotionally compelling, socially acceptable, and privacy-preserving than just performance advantages. This study contributes to our understanding of AI's adoption in banking and offers valuable insights for developing digital banking systems that are inclusive and trustworthy.

Keywords: Social Influence; Performance Expectancy; Perceived Intrusiveness; Hedonic Motivation; Willingness to use AI Device; Digital Banking

THE INFLUENCE OF DIGITAL MARKETING IMPLEMENTATION AND INFLUENCER ENDORSEMENT ON CONSUMER PURCHASE INTEREST AT KEDAITA

Muhammad Abi Rafli, Sofyan B, Inna Mutmainna Cahyani Thahir, Bahtiar Herman — Wed, 05 Nov 2025 10:35:14 +0000

This study aims to examine the influence of digital marketing and influencer endorsements on consumer purchase intentions, with trust as a moderating variable. Using a quantitative approach with a sample of 96 Kedaita consumers, data were collected through structured questionnaires and analyzed using multiple regression and moderation analysis. The findings indicate that both digital marketing and influencer endorsement have a positive impact on purchase intention. Moreover, trust strengthens the relationship between the independent variables and purchase intention, indicating its essential role in enhancing the effectiveness of promotional strategies. The results give us a deeper understanding of how trust functions within digital marketing dynamics, particularly for small businesses. Nonetheless, this study is confined to a particular regional context and consumer segment, potentially limiting the generalizability of the results. Future research is suggested to explore other moderating variables and apply broader population samples to validate and expand the insights.

Keywords: Digital Marketing; Influencer Endorsement; Trust; Purchase Intention; Consumer Behavior

IMPACT ANALYSIS OF UTILIZING DIGITAL PAYMENT METHODS ON THE DEVELOPMENT OF IKAT WEAVING BUSINESSES IN KUPANG CITY

Wed, 05 Nov 2025 13:53:00 +0000

This study aims to examine the influence of digital marketing and influencer endorsements on consumer purchase intentions, with trust as a moderating variable. Using a quantitative approach with a sample of 96 Kedaita consumers, data were collected through structured questionnaires and analyzed using multiple regression and moderation analysis. The findings indicate that both digital marketing and influencer endorsement have a positive impact on purchase intention. Moreover, trust strengthens the relationship between the independent variables and purchase intention, indicating its essential role in enhancing the effectiveness of promotional strategies. The results provide us a deeper understanding of how trust functions within digital marketing dynamics, particularly for small businesses. However, the confinement of this study to a specific regional context and consumer segment may limit the generalizability of the results. Future research is suggested to explore other moderating variables and apply broader population samples to validate and expand the insights.

Keywords: Digital Payment; Ikat Weaving; Busniness Development

SAVING INTENTION THROUGH KNOWLEDGE AND RELIGIOSITY AT ISLAMIC BANKS

Delia Luthfiany, Endang Silaningsih, Tini Kartini — Wed, 05 Nov 2025 14:07:27 +0000

The research aims to analyze the level of saving intention at Bank Syariah Indonesia (BSI) KCP Bogor Jalan Baru by examining the influence of knowledge and religiosity. The research utilizes a sample of 100 respondents and adopts a quantitative methodology, employing multiple linear regression analysis with the aid of IBM SPSS 25. The findings reveal that the combined effect of these two variables is also found to be significant in influencing saving intention; both knowledge and religiosity individually exert a positive and significant impact on saving intention at the selected branch. It is suggested that future research consider employing alternative methodologies, such as qualitative approaches, to gain deeper insight into the observed phenomena.

Keywords: Knowledge; Religiosity; Saving intention

FACTORS THAT INFLUENCE STUDENTS’ SAVING BEHAVIOR: FINANCIAL KNOWLEDGE AS AN INTERVENING VARIABLE

Feni Nuril Fatiha, Mardiana Mardiana — Wed, 05 Nov 2025 14:19:07 +0000

A new phenomenon known as doom spending has emerged as a result of the economic climate becoming more unpredictable. This leads to excessive spending, which in turn causes consumptive behavior. Consistent saving efforts, however, can reduce this. This study aims to investigate the influence of peer influence and parental socialization on the saving behavior of students at Universitas Islam Negeri (UIN) Maulana Malik Ibrahim Malang, utilizing financial knowledge as an intervening variable. Data was gathered via surveys or primary sources and processed with SmartPLS 3. Purposive sampling techniques were used to pick a minimum sample of 110 respondents. Based on data processing results, it can be concluded that while parental socialization has no discernible impact on saving behavior, peer influence does. The association between parental socialization and saving behavior can be mediated by financial knowledge, whereas the relationship between peer influence and saving behavior cannot be mediated by financial knowledge.

Keywords: Doom Spending; Financial Knowledge; SavingBehavior; Peer Influence; Parental Socialization

UNPACKING THE LANDSCAPE OF DIGITAL AND CORPORATE ENTREPRENEURSHIP: A SYSTEMATIC LITERATURE REVIEW OF KEY CHARACTERISTICS, DIMENSIONS, AND STRATEGIC OUTCOME

Thu, 06 Nov 2025 03:56:20 +0000

The advancement of digital technology has revolutionized the global entrepreneurial landscape, giving rise to two primary approaches digital entrepreneurship and corporate entrepreneurship. This study is motivated by the need to understand the differences, similarities, and synergies between these two approaches in addressing increasingly complex and dynamic business challenges. The main objective of this study is to identify the key characteristics, dimensions, and strategic outcomes of both entrepreneurial models. Employing a Systematic Literature Review (SLR) method guided by the PRISMA framework, the study examines 18 relevant scholarly articles published between 2018 and 2024. Data were obtained through a systematic process of identification, selection, and evaluation of literature from the Scopus database. The findings indicate that digital entrepreneurship emphasizes flexibility, external exploration, and the utilization of technology as a value creation tool, whereas corporate entrepreneurship focuses more on the exploitation of internal resources, structured innovation, and operational efficiency. This study reveals that, despite their differing approaches, the strategic integration of digital and corporate entrepreneurship can foster the development of ambidextrous organizations those capable of balancing exploration and exploitation simultaneously. The conclusion underscores the importance of building entrepreneurial agility, integrating digital technologies, and strengthening entrepreneurship education as critical foundations for achieving sustainable competitive advantage in the digital era.

Keywords: Corporate Entrepreneurship ; Digital Entrepreneurship; Digital Transformation; Strategic Innovation; Systematic Literature Review

THE ROLE OF SALES ADMIN IN SUPPORTING ADMINISTRATIVE EFFICIENCY FOR SALES MARKETING DEPARTMENT PERFORMANCE AT NOVOTEL SEMARANG

Adinda Consita Yulianne Prabowo, Yuniarto R Satato — Sun, 09 Nov 2025 14:56:50 +0000

This study examines the role of Sales Admin in supporting administrative efficiency for Sales Marketing Department performance at Novotel Semarang. Using a qualitative approach through interviews, observation, and document analysis, the research identified four key dimensions of administrative efficiency: process standardization, information accessibility, response timeliness, and resource allocation. These dimensions influence departmental performance through three pathways: enhanced sales productivity, improved client experience, and strengthened interdepartmental coordination. Findings show response times decreased from 24 hours to under 4 hours while administrative errors reduced by 40%. The research reveals Sales Admin functions as a strategic position rather than merely supportive. Being limited to a single hotel property, future research should explore comparative studies across multiple hotel brands to establish broader industry benchmarks for Sales Admin contributions.

Keywords: Sales Admin; Administrative Efficiency; Hotel Marketing;Department Performance; Hospitality Management

FINANCIAL PERFORMANCE MEDIATES THE EFFECT OF GOOD GOVERNANCE ON COMPANY VALUE IN INDONESIAN MANUFACTURING COMPANIES

Tue, 11 Nov 2025 08:03:46 +0000

This study is a quantitative study to assess financial performance mediating the influence of good governance on the value of manufacturing companies in Indonesia, the food & beverage sub-sector manufacturing listed on the Indonesia Stock Exchange (IDX) in 2019-2023. The population of manufacturing companies in the food and beverage sub-sector listed on the IDX in 2019-2023 is 102 companies, but only 23 companies meet the criteria and requirements that publish their financial reports consecutively. Data processing uses the EViews application. The results of the study indicate that good governance has an effect on company value, good governance does not affect financial performance value, and financial performance does not affect company value. And financial performance is unable to mediate the influence of effective governance on company value.

Keywords: Financial Performance; Good Governance; Company Value

THE INFLUENCE OF CUSTOMER EXPERIENCE AND PERCEIVED PRICE ON CUSTOMER SATISFACTION OF RIAU UNIVERSITY STUDENTS GoRide’s USER IN PEKANBARU

Chairani Asyuni, Lie Othman — Tue, 11 Nov 2025 08:20:08 +0000

Investigating how perceived price and customer experience affect customer satisfaction among Riau University students using GoRide in Pekanbaru is the aim of this study. This study employs a quantitative methodology, collecting data through surveys and doing multiple linear regression analysis using IBM SPSS 25 software. Purposive sampling was used for the sampling procedure, and 384 respondents in all participated. The results of the study show that perceived price and customer experience have a big impact on customer satisfaction, at least in part. Additionally, customer satisfaction is impacted by both perceived price and customer experience at the same time. The results suggest that GoRide should maintain and improve services, especially in aspects such as sensory and physical experiences, while ensuring competitive prices to increase overall customer satisfaction.

Keywords: Customer Experience; Perceived Price; Customer Satisfaction

THE EFFECT OF PERCEIVED USEFULNESS, PERCEIVED ENJOYMENT, BRAND TRUST FROM VIDEO REELS AS A SOCIAL MEDIA MARKETING STRATEGY ON CUSTOMER LOYALTY OF RETAIL STORE IN SUMMARECON MALL KELAPA GADING

Jeaniefer Jeaniefer, Agung Stefanus Kembau — Tue, 11 Nov 2025 08:41:32 +0000

Amid rapid digitalization, social media has become a key platform where brands compete for consumer attention. This study explores how Instagram Reels affect customer loyalty by enhancing perceived usefulness, enjoyment, and brand trust in Summarecon Mall Kelapa Gading retail stores. Using a quantitative approach with purposive sampling, data was gathered from 111 respondents via surveys and analyzed using SmartPLS 4.1.0.9. The results indicate that social media marketing has a positive effect on perceived usefulness and enjoyment, whereas its influence on brand trust is negligible. Perceived usefulness strongly influences both brand trust and enjoyment. The study highlights Instagram Reels as an effective tool for boosting customer loyalty and offers insights for retail businesses and mall management. However, the sample primarily consists of young, active Instagram users, potentially underrepresenting the broader market. Ultimately, effective content is not just visually appealing but also builds meaningful customer connections.

Keywords: Social Media Marketing; Perceived Usefulness; Perceived Enjoyment; Brand Trust; Customer Loyalty

THE MODERATING ROLE OF ORGANIZATIONAL SUPPORT ON THE RELATIONSHIP OF PROBLEM SOLVING AND TASK COMPLEXITY TO WORK ENGAGEMENT

Gabriel Angela Purba, Anwar Mansyur — Wed, 12 Nov 2025 14:23:00 +0000

This study explores the moderating role of organizational support in the relationship between problem-solving ability, task complexity, and employee work engagement. The dynamics of the contemporary work environment demand an in-depth understanding of the factors that influence work engagement as a central construct in human resource management. Using a quantitative approach with a cross-sectional survey design, this study analyzed data through variance-based structural equation modeling to test the formulated moderation hypotheses. The findings show that problem-solving ability and task complexity positively influence work engagement. Organizational support was shown to moderate the relationship significantly between problem-solving ability and work engagement, but the moderating effect on task complexity was not significant. The theoretical contribution of the study lies in validating the moderating mechanism of organizational support in optimizing individual competencies to increase work engagement. Practical implications indicate the importance of developing an integrated organizational support system that includes instrumental and emotional dimensions to facilitate the transformation of employees' analytical abilities into active engagement in an increasingly complex work environment.

Keywords: Work Engagement; Organizational Support; Problem Solving Ability

THE IMPLEMENTATION OF DIGITAL MARKETING AT GUCI FARM MSME IN FACING OPPORTUNITIES AND CHALLENGES IN TUNCUNG VILLAGE, MAIWA SUBDISTRICT, ENREKANG REGENCY

Wed, 12 Nov 2025 16:06:36 +0000

This study aims to examine how Guci Farm MSME, engaged in broiler chicken farming, utilizes digital marketing to address opportunities and challenges in Tuncung Village, Maiwa Subdistrict, and Enrekang Regency. The business still relies on traditional promotion methods, limiting its market reach. Using a qualitative approach, data were collected through interviews, observations, and documentation. Findings indicate that social media, especially Facebook, offers strong potential to increase product exposure and customer engagement. Guci Farm benefits from product quality and customer trust but faces challenges such as limited technology, lack of digital marketing knowledge, and absence of a structured promotional strategy. Based on SWOT analysis and the marketing mix (4P), digital marketing can improve promotional effectiveness if supported by proper training, mentoring, and infrastructure. This study suggests the need for collaboration between business actors and external stakeholders to support the sustainable digital transformation of MSMEs.

Keywords: Guci Farm; Digital Marketing; MSMEs; Opportunities and Challenges

THE INFLUENCE OF CONTENT MARKETING ON AZLOE'S PRODUCT PURCHASE DECISIONS PROCESS

Shafa Syahida Islamidina, Erna Maulina, Zaenal Muttaqin — Wed, 12 Nov 2025 16:21:14 +0000

This study aims to analyze the effect of content marketing on the @azloeofficial TikTok on Azloe’s product purchasing decisions through TikTok Shop. This research uses a descriptive verification analysis method. The sampling technique was carried out using simple random sampling. This study uses simple linear regression analysis, correlation coefficient, coefficient of determination, and t-test. Data comes from literature studies, observations, interviews, and questionnaires. The population of this study are followers on the @azloeofficial TikTok account who have purchased Azloe’s products at TikTok Shop. The results of this study state that there is a positive and significant effect of content marketing on TikTok @azloeofficial on the Azloe’s product purchase decision process through TikTok Shop. Multiplatform is the dimension with the largest percentage for content marketing, and need recognition is the dimension with the largest percentage for the purchase decision process.

Keywords: Content Marketing; Purchase Decisions Process; TikTok

THE ROLE OF INTERNAL CONTROL UNITS IN MITIGATING FINANCIAL MISMANAGEMENT IN GOVERNMENT DEPARTMENTS

Awonke Geqeza — Thu, 13 Nov 2025 13:04:52 +0000

The study explores how internal control units (ICUs) identify, assess, and manage risks related to public fund mismanagement. This study is grounded by control theory, which explains the function of internal control mechanisms to avert financial mismanagement. The study employed the purposive sampling method in sampling respondents. Using a quantitative cross-sectional survey of 150 respondents via interviewer-administered questionnaires, the study identifies relational and predictive factors preventing the curbing of financial mismanagement, such as the reoccurrence of risk associated with unauthorized, irregular, fruitless, and wasteful expenditure. Owing to the management failure to implement ICU recommendations. This research emphasizes the critical role of ICU in mitigating financial mismanagement in government departments, thereby improving public service delivery. The findings of this study call for evidence-based policy changes that prioritize implementation of ICU recommendations by management, independence of compliance units, and strategic leadership units. These changes are essential for mitigating financial mismanagement, enhancing service delivery, and strengthening public trust in government institutions.

Keywords: Public Fund Mismanagement; Control Theory; Risk Management in Public; Finance, Mitigation; Government Department

THE EFFECT OF INSTITUTIONAL OWNERSHIP, MANAGERIAL OWNERSHIP, COMPANY GROWTH AND CASH HOLDING ON FIRM VALUE

Kelvin Caesar Julian Sihite, Niken Wahyu Cahyaningtyas, Ira Maya Hapsari — Thu, 13 Nov 2025 13:26:06 +0000

Analysis of the impact of financial ratios on firm value in infrastructure sector companies going public in 2020–2024 is the goal of this study. The following factors affect company value: cash holdings, company growth, managerial ownership, and institutional ownership. To get 105 samples that satisfy the requirements across the 2020–2024 timeframe, a quantitative research approach using purposive sampling is employed. Using SPSS, multiple linear regression analysis is the data analysis method employed. The results of the study indicate that institutional ownership, business expansion, and cash holdings have a greater impact on firm value than managerial ownership. In addition, the value of a firm is affected by cash holdings, company expansion, managerial ownership, and institutional ownership.

Keywords: Cash Holding; Company Growth; Managerial Ownership; Institutional Ownership; Firm Value

THE INFLUENCE OF COMPANY SIZE AND SALES LEVEL ON THE PROFIT GROWTH OF FOOD AND BEVERAGE SUBSECTOR COMPANIES

Cipta Kurnia Sandi, Sri Wahyuni Jamal, Fenty Fauziah — Thu, 13 Nov 2025 13:44:55 +0000

The food and beverage subsector, which is part of the primary consumption industry, has profit growth that is influenced by various internal company factors, including company size and sales level. This study aims to analyze the effect of company size and sales level on profit growth in food and beverage subsector companies listed on the Indonesia Stock Exchange (IDX). This study uses documentation as its data collecting strategy. In all, 110 pieces of observational data were collected from 10 organizations based on the sample criteria, with an observation period spanning from 2014 to 2024. Purposive sampling is the technique used to determine the sample. This research made use of multiple linear regression as its method of data analysis. According to the findings, sales volume significantly affects earnings growth, although firm size does not.

Keywords: Company Size; Sales Level; Profit Growth

THE INFLUENCE OF ELECTRONIC WORD OF MOUTH, BRAND IMAGE, BRAND AWARENESS ON PURCHASE INTENTION OF PALETAS WEY ICE CREAM

Reky Ifan Ariyo, Kristina Anindita Hayuningtias — Sun, 16 Nov 2025 00:40:37 +0000

Social media is a key platform for consumers to share product experiences and obtain information in today's digital era. This study examines how brand awareness, brand image, and electronic word-of-mouth (E-WOM) influence consumers' intention to purchase Paletas Wey ice cream. Purposive sampling and a quantitative approach were used to find respondents who knew Paletas Wey through offline retailers or social media. An online survey was used to collect data, and Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method was applied for analysis. The findings show that brand image and brand awareness have a positive and significant effect on purchase intention, and that E-WOM has a positive and significant effect on both variables. The majority of variation in consumer purchase intentions can be explained by this model. This research suggests that brand familiarity, brand image, and online reviews play an important role in shaping consumer purchase intentions.

Keywords: Electronic Word-of-Mouth; Brand Image; Brand Awareness; Purchase Intention; Social Media

IMPLEMENTATION OF STRATEGIC MANAGEMENT ACCOUNTING IN STRENGTHENING INNOVATION AND INFRASTRUCTURE OF MSMES IN DISADVANTAGED, FRONTIER, AND OUTERMOST REGIONS TO ACHIEVE DECENT WORK AND ECONOMIC GROWTH

Yanuar Ramadhan, Shalma Ridanti, Juwita Dwi Maulidia Arisliani — Wed, 19 Nov 2025 03:53:48 +0000

This study examines the role of Strategic Management Accounting (SMA) in enhancing innovation and infrastructure development for Micro, Small, and Medium Enterprises (MSMEs) located in Disadvantaged, Frontier, and Outermost Regions. The objective is to support the achievement of Sustainable Development Goals (SDGs), specifically SDG 8 on decent work and economic growth and SDG 9 on industry, innovation, and infrastructure. Using a systematic literature review of 13 journal articles published between 2020 and 2025, the findings show that SMA contributes significantly to strengthening financial literacy, resource utilization, and managerial capabilities of MSMEs. SMA also promotes digital transformation and collaboration among stakeholders, enabling broader market access and the formation of an inclusive business ecosystem. From the Resource-Based View (RBV), SMA acts as a strategic approach to managing unique and hard-to-imitate internal resources, thus fostering sustainable competitive advantage. Overall, SMA supports innovative, competitive, and resilient local economic development.

Keywords: Strategic Management Accounting; MSMEs; SDG 8; SDG 9; Disadvantaged; Frontier; Outermost Regions; Sustainable Development Goals

THE IMPACT OF DIGITALIZATION ON THE SALES PERFORMANCE OF MSMES IN MEDAN CITY

Pasaman Silaban, Frederick Saroha Silaban, Sherina Yohana Sitompul — Wed, 19 Nov 2025 04:25:02 +0000

Digital transformation has become an important factor in modern marketing strategies, including for Micro, Small, and Medium Enterprises (MSMEs). This study analyzes the effect of digitalization implementation through the use of social media, marketplaces, and digital payment systems on the sales performance of MSMEs in Medan City. The method used is a quantitative approach with a survey technique of 150 MSME players from various sectors, supported by the Partial Least Square (PLS) method with the help of SmartPLS version 3 software. The results show that digitalization contributes significantly to increasing sales volume, expanding market reach, and improving transaction process efficiency. Social media is the most influential channel in attracting new customers, while digital payments have been proven to increase consumer convenience and transaction frequency. However, some MSME players still face obstacles in digital literacy and online promotion costs. These findings emphasize the importance of digital training and government policy support to strengthen the competitiveness of MSMEs in the era of a technology-based economy.

Keywords: Usage of E-Commerce; Usage of QRis; Digital Transformation; MSME Sales Performance

THE EFFECT OF TRAINING AND DEVELOPMENT, SOCIAL SUPPORT AND CAREER DEVELOPMENT ON WORK PERFORMANCE MEDIATED BY ORGANIZATIONAL COMMITMENT

Mon, 24 Nov 2025 08:08:39 +0000

This study investigates how training and development, social support, and career development influence employees’ work performance, with organizational commitment as a mediating factor. The research was conducted at the Witness and Victim Protection Agency (LPSK) in Jakarta, involving 305 respondents selected through purposive sampling. Descriptive statistics were used to summarize the data, and hypotheses were tested using Structural Equation Modeling (SEM) with AMOS version 24. The findings indicate that training and development significantly enhance both organizational commitment and work performance, underscoring the value of skill improvement and continuous learning. Social support was also found to positively affect employees’ commitment and performance, highlighting the importance of a collaborative and supportive work environment. Furthermore, career development contributes positively to organizational commitment and work performance, emphasizing the role of clear growth opportunities in motivating employees. Organizational commitment itself was shown to have a direct positive effect on work performance and mediates the relationships between the three factors and employee performance. These results suggest that LPSK can improve overall performance and commitment by implementing targeted training initiatives, fostering a supportive workplace culture, and providing structured career advancement opportunities. This comprehensive approach is expected to strengthen employee engagement, enhance productivity, and sustain organizational effectiveness in the long term.

Keywords: Training and Development; Social Support; Career Development; Work Performance ; Organizational Commitment