Permintaan Cabai Merah di Kota Kupang (The Demand Of Red Chili In Kupang City)

Abstract

This study aims to determine; 1) the volume of demand for red chili, and 2) factors that influence the demand for red chili in Kupang City. Data collection was carried out from April to May 2020. The 61 respondents were interviewed purposively. Data collected was analyzed using multiple linear regression method with natural logarithm regression equations. The results of this study indicate that, The volume of demand for red chili by retailers was at least 15.040Kg/ month, the volume of demand for red chili by Padang restaurant consumers was 1,260Kg/ month, and the volume of demand for red chili by household consumers was at least 47.5Kg/ month. Consumers of Padang restaurants and households bought red chili peppers at retailers. The factors that influence the demand for red chili in Kupang City were the price of red chili, the price of cayenne pepper, the price of curly chili (when the price was high), and the income level. Demand for red chilies both normal price and higher price was inelastic. For Padang restaurants, cayenne pepper and curly chili were substitutes for red chilies, and red chili itself is included in the category of staple goods or normal goods. Factors that influence the demand for red chili from farmers by household consumers were the price of red chili and the level of family income. The demand for red chilies in household consumers was elastic, while cayenne pepper and curly chili were related to the demand for red chilies, although they were not significant complementary.