STRATEGI PENGEMBANGAN USAHA AGROINDUSTRI JAGUNG DI PIPL (PENGEMBANGAN INDUSTRI PANGAN LOKAL) GAPOKTAN MUDA MANDIRI DI KELURAHAN OESAO KECAMATAN KUPANG TIMUR KABUPATEN KUPANG

  • Daniel Ga Kore Program Studi Agribisnis Fakultas Pertanian Undana
  • Sondang S. P. Pudjiastuti Program Studi Agribisnis Fakultas Pertanian Undana
  • S..P.N Nainiti Program Studi Agribisnis Fakultas Pertanian Undana
Keywords: SWOT, Development, Strategy

Abstract

The purpose of this study were to determine the profile, internal and external factors and strategies for the development of the corn industry at PIPL (Pengembangan Industri Pangan Lokal) Gapoktan Muda Mandiri at Oesao Village, East Kupang Subdistrict, Kupang Regency. The type of research was a qualitative research with survey method with interview and direct observation technique. Data were analyzed using descriptive analysis method, SWOT analysis with IFAS and EFAS calculations.

The results of this study are PIPL Gapoktan Muda Mandiri is an industry engaged in corn processing located of Oesao Village, East Kupang District, with a land area of ​​106 hectares and led by Mr. Viktor Ndoki. The number of Gapoktan members is 94 people. The internal factors in the PIPL of the Gapoktan Muda Mandiri which are the biggest strengths are that they already have a business license and the relationship between the owner/chairman of the Gapoktan Muda Mandiri and the employees or workforce is very good. The weakness of PIPL Gapoktan is that the number of products produced is still lacking, and they still use manual tools. External factors that are opportunities are raw materials that are easy to obtain and have no competitors around PIPL Gapoktan, while the threats are technological developments and unstable raw material prices. The strategies implemented for the development of maize agro-industry at PIPL Gapoktan Muda Mandiri are: (1) optimizing capacity, (2) increasing market share, (3) increasing sales through media and government programs, (4) maintaining product quality, (5) cooperation with members of farmer groups, (6) increase efficiency, (7) improve production equipment technology, (8) improve technology for promotion, (9) optimize development, (10) utilize labor for capacity expansion.

Published
2021-12-15
How to Cite
Kore, D. G., Pudjiastuti, S. S. P., & Nainiti, S. (2021). STRATEGI PENGEMBANGAN USAHA AGROINDUSTRI JAGUNG DI PIPL (PENGEMBANGAN INDUSTRI PANGAN LOKAL) GAPOKTAN MUDA MANDIRI DI KELURAHAN OESAO KECAMATAN KUPANG TIMUR KABUPATEN KUPANG. Jurnal EXCELLENTIA, 10(02), 157-166. Retrieved from https://ejurnal.undana.ac.id/index.php/JEXCEL/article/view/5813