FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM KEPUTUSAN MEMBELI BAWANG MERAH DI KECAMATAN KOTA KEFAMENANU KABUPATEN TIMOR TENGAH UTARA
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Yustinus Rusae(1)
Program Studi Agribisnis, Fakultas Pertanian Universitas Nusa Cendana
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Leta Rafael Levis(2*)
Program Studi Agribisnis Fakultas Pertanian Undana
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I Nyoman Sirma(3)
Program Studi Agribisnis Fakultas Pertanian Undana
(*) Corresponding Author
Abstract
The god of this research mere: (1) to determine the factors on consumer attributes that influence consumer behavior, ( 2) to determine the relationship of prices with consumer attributes, distribution with consumer attributes, promotion with consumer attributes in influencing consumer decision behavior. This research was conducted using survey method. The study site selected by purposive sampling,while accidentally tecniquewas used to of sample. The results are: (1) the multiple regression analysis are shared that consumer characteristics simultaneously have no significant effect. However partially all factors have a significant effect on consumer behavior. (2) Based on pearson Correlation showed, price and promotion factors had no significant relationships with consumer attributes, while there was significant relationship wbetween distribution factor and consumer in influencing buying onion decisions
