DJAFAR, D.; CHAMDRA, S.; BURENI, E. ANALYSIS OF SOCIAL MEDIA UTILIZATION STRATEGIES IN INCREASING SALES (Case Study of UMKM Sambal Nyala Rasa Yakusa at Kelurahan Mautapaga, Kecamatan Ende Timur, Kabupaten Ende). Buletin Ilmiah IMPAS, v. 27, n. 2, p. 1 - 9, 29 set. 2026.