Buletin Ilmiah IMPAS

STRATEGI PEMASARAN PRODUK COKELAT KELOR

Sonya Santika Swastri Ndaong — 2024-09-05

This research was carried out at the Alfa Omega Tarus Fondation, Central Kupang District, Kupang Regency from June to July 2023. This research was conducted with the aim of (1) to determine the characteristics of Moringa chocolate products at the Alfa Omega Tarus Foundation, Central Kupang District, Kupang Regency,

(2) knowing the marketing strategy for Moringa chocolate implemented at the Alfa Omega Tarus Foundation, (3) knowing how the Moringa chocolate production process works. This research used four methods, namely observation, interviews, documentation and questionnaires with a total of 20 respondents. The types of data collected are primary and secondary data. The data that was collected was analyzed using the SWOT analysis method. The research results show that the characteristics of this Moringa chocolate product arethat it is made from selected ingredients combined with Moringa leaves to produce chocolate with a unique, delicious taste and with the addition of cashew nuts and a thick texture. It is not made with preservatives or any chemicals so it is very good for the body with a net weight of 30g for Rp. 10,000/packaging and also includes a production permit number 204530301004-24 along with halal labeling on the packaging. The company's marketing strategy is implemented using a Growth Oriented Strategy. This is because the SWOT analysis Cartesian diagram shows that the highest total score is in the first quadrant where this quadrant is a profitable situation. The Alfa Omega Foundation has many opportunities and strengths so that it can seize and exploit existing opportunities while minimizing weaknesses and overcoming various threats. The Moringa chocolate production process includes preparing raw materials, melting the chocolate, adding Moringa leaf powder, molding the Moringa chocolate, adding condiments, freezing the Moringa chocolate, packaging and labeling, and marketing.

ANALISIS PRODUKTIVITAS DAN PENDAPATAN USAHATANI SAYURAN DAUN DALAM MASA PANDEMI

Angelina Hartini Agas — 2024-09-05

The COVID-19 pandemic has an impact on various sectors, one of which is agriculture. The decrease in domestic agricultural production due to the COVID-19 pandemic threatens the fulfilment of people's food needs. This study aims to determine the productivity, income, and factors affecting leaf vegetable farming before and during the Covid-19 pandemic. This research was conducted in Noelbaki Village, with 50 respondents. The research method used a survey method. The results showed that the productivity and income of mustard, kale, and spinach leaf vegetable farms decreased due to the scarcity of production facilities. This is evidenced by the results of the mean difference test showing that there are significant differences in the productivity and income of vegetable farms before and during the Covid-19 pandemic. Factors that significantly affect the productivity of mustard vegetable farms are fertilizer and the Covid-19 pandemic, for kale vegetables are seeds, fertilizer, and the Covid-19 pandemic and for spinach vegetable farms are the Covid-19 pandemic.

KONTRIBUSI PENDAPATAN USAHATANI KELOR ANGGOTA KELOMPOK TANI MAJU BERSAMA TERHADAP PENDAPATAN USAHATANI DI DESA NOELBAKI KECAMATAN KUPANG TENGA KABU PATEN KUPANG

Cindy Loranza Lay — 2024-09-05

Moringa farming has great potential in Kupang Regency, but economically its role in overall farming income is not yet known. A study on the contribution of moringa farming income of members of farmer groups to the overall income of the farm was carried out to determine the role of moringa farming. On the income of moringa farmers. The research was conducted in Noelbaki Village, Kupang Regency with 20 farming households. The research results show that the role of moringa farming in the household economy is 44.45% lower than non-moringa farming income of 55.65%. This role is smaller than the role of farming other than moringa on farmers' household income. Even though it has a relatively low contribution, moringa farming has sufficient development potential.

SALURAN PEMASARAN JAGUNG PADA PROGRAM TANAM JAGUNG PANEN SAPI (TJPS) DI DESA ANAENGGE, KECAMATAN KODI, KABUPATEN SUMBA BARAT DAYA

Hendrikus Umbu Lado — 2024-09-05

Corn marketing channels help farmers to convey persuasive messages to consumers to buy corn. Marketing channels help estimate the amount of demand for corn, making it easier for farmers to prepare corn orders.This research aims to determine the corn marketing channels in the research area, the magnitude of corn marketing costs in the research area, the share margin of corn marketing channels in the research area, and the efficiency of corn marketing in the research area. The research location was purposively selected in Anaengge Village, Kodi Sub-district, Southwest Sumba District. This village was chosen because it is one of the areas that produces corn in Southwest Sumba District. The research took place from June to August 2023. The results of the research show that the marketing channels in the research area consist of two channels. The first marketing channel goes from farmers to collecting traders and then to the factory. The second marketing channel goes from farmers to small agent traders, then to collecting traders (large agents), and finally to the factory. The marketing cost in Channel I is Rp. 176, which includes transportation, labor, ropes, and drying costs for the collecting trader (large agent). In Channel II, the marketing cost is Rp. 249, which includes transportation, drying, labor, and ropes. The share margin obtained in Channel I is 90.9% with a marketing cost of Rp. 5,176/kg. The share margin obtained in Channel II is 83.33% with a marketing cost of Rp. 5,219/kg. The efficiency value of Channel I is 3.21%, falling into the category of 0-33%, which means that Channel I is an efficient marketing channel. The efficiency value of Channel II is 4.15%, also falling into the category of 0-33%, indicating that Channel II is an efficient marketing channel.

DAMPAK PANDEMI COVID-19 TERHADAP KEUNTUNGAN USAHATANI SAYURAN ORGANIK BERDAUN

Maria Goreti Wula — 2024-09-05

The Covid-19 pandemic began in March 2020, this outbreak has shocked the whole world and entered Indonesia for the first time. The impact of the Covid-19 pandemic is being felt in all sectors, including the agricultural sector, including organic vegetables farmering businesses. This research aims to: 1) Knowing the benefits of farming organic leafy vegetables (kaylan, pakcoy, red spinach) before the pandemic and during the Covid-19 pandemic; 2). Knowing the feasibility of farming organic leafy vegetables (kaylan, pakcoy, red spinach) before the pandemic and during the Covid-19 pandemic and 3). Knowing the production trends of organic leafy vegetables farming businesses. The research method uses the survey method. CV GS Organic was chosen as the research location, determined deliberately (purposive sampling) with the consideration that is it a fairly large producer of organic vegetables.. The research results show that the profit from organic leafy vegetables before the covid-19 pandemic, kaylan vegetables, was Rp.41.221.989,-/Ha/year, pakcoy amounting to Rp. 12.730.322,-/Ha/year and red spinach amounting to Rp.9.617.822,-/Ha/year. During the Covid-19 pandemic, profits from kaylan vegetables increased to Rp.47.166.433,-/Ha/year, pakcoy amounting to Rp. 14.808.100,-/Ha/year and red spinach amounting to Rp.11.406.046,-/Ha/year. Value R/C ratio before the Covid-19 pandemic for farming kaylan vegetables was 2,60, pakcoy 1,55 and red spinach 1,47, meaning that the organic vegetables business kaylan, pakcoy, red spinach is financially feasible to cultivate. The trend in organic leafy vegetable production during the Covid-19 pandemic has a positive trend.

ANALISIS KELAYAKAN FINANSIAL USAHATANI TOMAT DI DESA MANLETEN KECAMATAN TASIFETO TIMUR KABUPATEN BELU

Maria Melania Usboko — 2024-09-05

This research aims to determine the characteristics of tomato farming in Manleten Village, East Tasifeto District, Belu Regency, determine the income of tomato farming, and to determine the financial feasibility of tomato farming. The research method used is a survey method. The location was determined deliberately (Purposive Sampling). Samples were taken from three groups of farmers who cultivate tomatoes, totaling 55 respondents. The data used is primary data and secondary data. Data analysis uses descriptive analysis. The results of the research show that: (1) The characteristics of tomato farming in Manleten Village are carried out commercially, namely selling to traders with an average land area of 0.67 ha and total production of 16,000 kg/ha (2) The total costs incurred for tomato farming are Rp. ,82,181,450/harvested area 0.67 ha with total revenue of IDR 192,000,000/harvested area 0.67 and income of IDR 107,818,550/harvested area 0.67 ha (3) Tomato farming in Manleten Village is feasible financial to run with an R/C ratio > 1 or equal to 2.3, production BEP > 6,848 and tomato price > BEP price 5,302.

PENENTUAN SEKTOR UNGGULAN DI KABUPATEN ALOR TAHUN 2017-2021

Mateus Umbu Sogara — 2024-09-05

This research aims to determine the leading sectors in Alor Regency so that the local government focuses on developing its region by using secondary data published by the Alor Regency Central Statistics Agency (BPS) for the 2017-2021 period which covers 17 business sectors based on constant prices. The Location Quotient (LQ) and Dynamic Location Quotient (DLQ) approaches were used to analyze the superior sectors of Alor Regency to obtain conclusions, sectors (1) agriculture, forestry and fisheries sectors; (2) mining and quarrying sector; (3) processing industry sector; (4) electricity and gas procurement sector; (5) waste, waste and recycling processing water supply sector; (6) wholesale and retail trade sector, car and motorbike repairs; (7) transportation and warehousing sector; (8) financial services and insurance sector; (9) corporate services sector; and (10) the government administration, defense and social security sectors are mandatory economic base sectors which are expected to remain the economic base in the future. Meanwhile, judging from the shift share approach, there are 7 (seven) sectors that have competitive advantages or have high competitiveness in Alor Regency, including: (1) Agriculture, Forestry, Fisheries sectors; (2) Electricity and Gas Procurement sector; (3) Water Supply, Waste Processing, Waste and Recycling sectors; (4) Construction sector; (5) Information and Communication sector; (6) Financial Services and Insurance sector; and (7) the Health Services and Social Activities sector.

FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN CABAI RAWIT (Capsicum Frutescens)

Nelci Agustina Asa — 2024-09-05

This research aims to determine the characteristics of consumers of Small chili and determine the factors that influence demand forrawit chili .This research method includes 45 samples taken using random sampling techniques (randomly). The data used in this research comes from primary and secondary data. Data collection was carried out by direct interviews with respondents using questionnaires. Data were analyzed using multiple linear regression analysis as results and processed using the SPSS 27 program. The research results show that most of the frequency of consumers buying small chili at the Kasih Naikoten market is for closer reasons, with a purchase volume of 1 kilogram to 5 kilograms for consumption and also for trading (stalls). Simultaneous test (F test) shows that all variables together, including price of small chili (X1), consumer income (X2), taste (X3), number of family members (X4), education (X5) and age (X6), have an influence on interest in small chili in Naikoten I Subdistrict. The results of this test are supported by an R² value of 0.833 or 83,3%, which shows that most of the variation in interest in small chili can be explained by all the variables mentioned. Meanwhile, 17,7% was possibly influenced by additional variables not discussed in this study. The partial test (t test) shows that the variables price of small chili(X1), taste (X3) and number of family members (X4) have a significant effect on demand for small chili in Naikoten I Subdistrict. However, the variables consumer income (X2), education (X5 ) and age (X6) do not have a significant effect on demand for small chili in Naikoten I Village.

ANALISIS NILAI TAMBAH DIVERSIFIKASI PRODUK OLAHAN KACANG TANAH DI KELURAHAN SIKUMANA, KECAMATAN MAULAFA, KOTA KUPANG

Nikita Priscilla Tulle — 2024-09-05

This study was conducted with the aim of knowing the description of the production process of peanut processing into egg peanuts and onion peanuts, and to determine the added value and profits generated by the processing of peanuts into egg peanuts and onion peanuts, as well as to find out the obstacles and solutions faced by IRT Sima Indah. The research was conducted at the office and location of IRT Sima Indah located together on Jl. Air Lobang 3 RT.37/RW.15 Sikumana Village, Maulafa District, Kupang City. This type of research is quantitative research using the method of interviewing business owners and workers and making direct observations. The sampling technique uses the census method, namely the population in this study is the business owner of the Sima Indah Home Industry, namely 5 workers. The results of this study indicate that the total costs incurred in the production process of egg beans and onion beans at IRT Sima Indah amounted to Rp. 19,985,423, total revenue of Rp. 25,020,000, then IRT Sima Indah got a profit of Rp. 12,631,494. The result of the added value given from the output value of every Rp.100 for each processed peanut product is Rp. 59 for egg peanut products and Rp. 50 for onion peanut products.

ANALISIS PEMASARAN BAWANG MERAH PADA KELOMPOK TANI FAJAR PAGI DI KELURAHAN OESAO KECAMATAN KUPANG TIMUR KABUPATEN KUPANG

Putry Jofritiara Tudua — 2024-09-05

The profit of shallot farming is not only determined by production but also by the pattern of marketing channels used by farmers. This study aims to determine the marketing function, marketing channels, marketing costs, farmer share, and marketing efficiency level. The research data were obtained by conducting interviews with 20 respondent farmers and 17 traders. The research method used a qualitative descriptive analysis method using predetermined equations. The results showed that there were two shallot marketing channels, namely marketing channel I covering farmers - Kupang City Market retailers - consumers and marketing channel II covering farmers - intermediary traders - Soe retailers - consumers. The total margin on marketing channel I is Rp. 2,000 / kg. farmer share is 2.27%. Marketing channel II total marketing margin of Rp. 6,000/kg, and farmer share of 38.33% The most efficient marketing channel is marketing channel I with an EP value of 12.50%.