Journal of Business and Management (JB&M) is a medium of communication between business theory and practice as a result of research, literature review and open book review for student educators and business practitioners. Up to this volume or year, there have been a lot of research published by students of the Business Administration study program, Faculty of Social and Political Sciences, Nusa Cendana University. The editors still expect writings from educators from the study program environment, outside the study program, faculties, universities and even from other universities in East Nusa Tenggara Province, nationally and worldwide.