PROSPEK PENGEMBANGAN USAHA PADA OBYEK WISATA PANTAI KOTA RAJA DI KABUPATEN ENDE DARI PERSPEKTIF MANAJEMEN KEUANGAN

Abstract

Financial management is the most needed when running a business, because with financial management, business actors can know how much expenditure and income are in their business. Tourism development has a broad meaning that it can be used as one of the foreign exchange producers, boost the economy of a region and its people, increase the income of a region, be able to empower the people's economy in terms of expanding jobs and community opportunities in business. The purpose of this study is to find out the financial management and the impact of financial management applied by business actors on income and to find out the prospects for the development of tourism objects at Kota Raja Beach in Ende Regency. The data in this study are primary data and secondary data. The method in this study is qualitative descriptive. The result of this study is that the financial management implemented by business actors is quite good from the indicators of investment, cash, debt and supplies, financial management that is applied fairly well to income and the Ende Regency Tourism Office is very concerned about the development prospects of beach attractions of the king city from various aspects, obstacles and elements of tourism development, even though the development prospects are not yet optimal.