PENGARUH DAYA TARIK DAN FASILITAS TERHADAP KEPUTUSAN BERKUNJUNG (STUDI PADA PENGUNJUNG PANTAI SEBANJAR KABUPATEN ALOR)

Abstract

This study aims to determine visitor perceptions about attractiveness, facilities and visiting decisions at Sebanjar beach tourist attraction, to determine and explain the effect of attractiveness on visiting decisions at Sebanjar Beach tourist attraction, to determine and explain the effect of facilities on visiting decisions at Sebanjar Beach tourist attraction, to determine and explain the effect of attractiveness and facilities on visiting decisions at Sebanjar Beach tourist attraction.To achieve this goal, a sample of respondents was selected at Sebanjar Beach Tourism Visitors in Alor Regency. Data collection was carried out using questionnaires, interviews, literature and documentation. The data analysis technique used is descriptive analysis and multiple linear regression using SPSS 25. The results of descriptive analysis show that Attractiveness is in a very high category (4.41), Facilities are in a very high category (4.35), and Visiting Decisions are in a very high category (4.33).The results of the regression analysis show that the results of the t test of the variable Attractiveness (X1) result t count (1.033) < t table (1.984). Based on the results of the t test, the first hypothesis reads that reliability partially has no effect on visiting decisions. Based on the results of the t test, the second hypothesis reads that the facility partially has a significant effect on visiting decisions. The results of the F test show the value of F count (193.707)> F table of (3.09). Thus the third hypothesis in this study reads that the variables of attractiveness and facilities simultaneously have a significant effect on visiting decisions. Based on the adjust R sguer shows the contribution of the attractiveness and facility variables of 76.9% and the remaining 23.1% is influenced by other variables outside this research.It is recommended for Sebanjar Beach, Alor Regency to improve visiting decisions through increasing attractiveness and facilities should be more directed at indicators perceived by customers who still have not reached a very high level.In addition, all items that are perceived as very high must be maintained or developed again.To know this development, it depends on the frequency of implementation of the Sebanjar Beach empowerment improvement program as well as periodic evaluations conducted through visiting decision surveys.