Perencanaan Luas Produksi Kacang Selimut Pada UMKM Kacang Viany Di Kota Ruteng

Abstract

This study aims to analyze the production area planning of the Viany Nuts MSME in Ruteng City to determine the optimal and efficient production level. The main problem faced is the imbalance between production volume and market demand, which causes stockpiling and waste of resources. This study uses a descriptive approach with a quantitative case study method. The data used include production, sales, and production cost data obtained through observation, interviews, and documentation. The data analysis techniques used are sales forecasting using the linear trend method and Break Even Point (BEP) analysis. The results of the study show that the sales forecast has an increasing trend with a production plan of 201 to 234 packs for the period November 2025 to February 2026. The results of the BEP analysis show that the break-even point is reached at 95 units with a sales value of Rp2,850,000. With actual production of 270 units, the business is in a profitable condition with a profit of Rp3,594,000. Production area planning is influenced by market demand, raw material availability, equipment capacity, labor, and production costs. Therefore, the Viany Peanuts MSME is advised to implement a flexible production strategy by adjusting production volumes based on forecast results and market demand conditions to improve business efficiency and sustainability.